diff --git a/site/src/components/intake/steps/EntityStep.astro b/site/src/components/intake/steps/EntityStep.astro
index 25056f1..a1fa742 100644
--- a/site/src/components/intake/steps/EntityStep.astro
+++ b/site/src/components/intake/steps/EntityStep.astro
@@ -53,14 +53,15 @@
     </select>
   </div>
 
-  <label class="pw-field">Email address (yours)</label>
+  <label class="pw-field">Your email address</label>
+  <p class="text-xs text-gray-500 -mt-1 mb-1">We will use this to send you filing updates, documents for review, and your completed filings.</p>
   <input type="email" id="pw-email" class="pw-input" required />
 
-  <label class="pw-field">Your name</label>
-  <input type="text" id="pw-name" class="pw-input" required />
+  <label class="pw-field">Your first and last name</label>
+  <input type="text" id="pw-name" class="pw-input" required placeholder="e.g. Jane Smith" />
 
-  <label class="pw-field">Carrier legal name</label>
-  <input type="text" id="pw-legal-name" class="pw-input" required />
+  <label class="pw-field">Carrier entity legal name</label>
+  <input type="text" id="pw-legal-name" class="pw-input" required placeholder="e.g. Acme LLC or Gadgets Inc" />
 
   <label class="pw-field">DBA (if different)</label>
   <input type="text" id="pw-dba" class="pw-input" />