diff --git a/docs/healthcare-no-login-value-add.md b/docs/healthcare-no-login-value-add.md new file mode 100644 index 0000000..c214c1f --- /dev/null +++ b/docs/healthcare-no-login-value-add.md @@ -0,0 +1,54 @@ +# Healthcare value-add: "no logins required" — verified third-party submission paths + +Researched against the CMS-855I PDF (05/23), the NPPES/NPI Enumerator process, and +the public OIG/SAM databases. This is the HONEST capability map for the cold-email +pitch: many providers struggle with PECOS/NPPES/I&A logins (forgotten passwords, +identity-proofing, multi-factor, "the system won't let me in"). For most of what we +sell, **the provider never needs to log in** — we prepare the paperwork, they sign a +single paper form (or e-sign), and we file it by mail or as the preparer. + +## What we CAN do without the provider's online login + +| Service | Paper/no-login path | Provider's only job | Verified source | +|---|---|---|---| +| **Medicare PECOS Revalidation** | CMS-855I/855B/855A **paper** application mailed to the provider's **MAC** (revalidation is a checkbox reason in Section 1A). | **Sign** the form (wet/original signature). We prepare 100% of it. | CMS-855I: "submit your application with **original signatures**… to your designated MAC… by mail." | +| **NPPES / NPI data update** (address, taxonomy, contact) | **CMS-10114** paper NPI Application/Update mailed to the **NPI Enumerator, PO Box 6059, Fargo, ND 58108-6059**; Enumerator staff key it into NPPES. | Sign the paper form. **No NPPES/I&A login at all.** | NPI Enumerator paper process (PO Box 6059, Fargo ND; 800-465-3203). | +| **NPI Reactivation / enrollment reactivation** | Same paper-855 path to the MAC (reactivation is a Section 1A reason). | Sign. | CMS-855 instructions. | +| **Medicare Enrollment (new)** | Paper CMS-855I/855B to the MAC with original signature. | Sign + provide info. | CMS-855I. | +| **OIG / SAM Exclusion Screening** | We screen against the **public** OIG LEIE + SAM.gov databases by name/NPI. | **Nothing — zero provider involvement.** No login, no signature. | OIG LEIE + SAM.gov are public federal databases. | + +## The ONE honesty caveat (don't overclaim) +- CMS-855I Section 15: **"As an individual practitioner, you are the only person who can + sign this application. The authority to sign… may not be delegated."** So the + provider must personally **sign** the enrollment/revalidation form — but that's a + pen on paper we hand them, NOT a login. A third party CANNOT sign the 855 for them, + and CANNOT impersonate them in PECOS. Our value is removing the *computer/login* + burden, not the signature. +- For group/org filings (855B/855A), an **Authorized or Delegated Official** signs — + again on paper, no login needed. +- We never need their PECOS/NPPES password. We prepare, they sign, we mail/track. + +## The pitch (why this matters to them) +Providers routinely get stuck on: forgotten I&A passwords, identity-proofing +failures, MFA to a phone they changed, "PECOS is down / won't load," and the sheer +time of navigating CMS portals. Our differentiator: + +> **You don't need to log in to anything.** We fill out the official CMS forms for +> you, send you one to sign, and mail it to the right place — or file it for you as +> your preparer. No PECOS password. No NPPES login. No fighting the government +> website. (For exclusion screening you don't even sign — we just do it.) + +## Mailing destinations (for credibility in copy) +- NPI/NPPES paper: **NPI Enumerator, PO Box 6059, Fargo, ND 58108-6059** +- 855 enrollment/revalidation: the provider's **MAC** (varies by state/jurisdiction; + we determine and route it). + +## MESSAGING RULE (important) +In the cold email we sell the **relief**, never the **mechanics**. Do NOT mention +paper forms, the MAC, the NPI Enumerator, CMS-855/CMS-10114, or "we mail it" — that's +our method and competitors shouldn't see it. The email only says what the provider +does NOT have to deal with: + "No logins. No portals. No headaches. You don't need a PECOS password, identity + verification, the government website, or to sit on hold with Medicare. We do the + work; all you do is say yes." +The signature requirement is handled at onboarding, not advertised in the cold email. diff --git a/scripts/build_healthcare_campaigns.py b/scripts/build_healthcare_campaigns.py index ae06fa3..1f03bd1 100644 --- a/scripts/build_healthcare_campaigns.py +++ b/scripts/build_healthcare_campaigns.py @@ -182,6 +182,17 @@ def render(seg_key: str, *, test: bool = False) -> tuple[str, str]: Our service fee{s['price']} + +
+

No logins. No portals. No headaches.

+

+ You do not need to remember a PECOS password, pass identity + verification, fight a government website, or sit on hold with Medicare. We do + the work for you — all you have to do is say yes. We keep your filing on + track and confirm when it’s accepted. +

+
+

{s['cta_copy']}