diff --git a/data/hc_campaigns/hc_revalidation_turnover.html b/data/hc_campaigns/hc_revalidation_turnover.html
index eb473a2..58d17cb 100644
--- a/data/hc_campaigns/hc_revalidation_turnover.html
+++ b/data/hc_campaigns/hc_revalidation_turnover.html
@@ -37,7 +37,7 @@
     </td></tr>
   </table>
 
-  <p style="font-size:14px;line-height:1.75;margin:0 0 18px;">If a revalidation is missed, CMS deactivates Medicare billing privileges &mdash; claims stop paying and the provider has to re-enroll from scratch, losing the original effective date. It is avoidable, and we handle it start to finish.</p>
+  <p style="font-size:14px;line-height:1.75;margin:0 0 18px;">If a revalidation is missed, CMS deactivates Medicare billing privileges &mdash; claims stop paying and the provider has to re-enroll from scratch, losing the original effective date. It is avoidable, and we handle it start to finish. <strong>Starting now is the best way to make sure everything is in order well before your due date</strong> &mdash; CMS can take several weeks to process a revalidation, so the earlier we begin, the more buffer you have against government processing delays.</p>
 
   <!-- How it works -->
   <table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0fdfa;border:1px solid #99f6e4;border-radius:10px;padding:18px;">
@@ -55,8 +55,8 @@
 
   <!-- CTA -->
   <table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
-    <p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">Let us take revalidation off your plate.</p>
-    <p style="font-size:12px;color:#047857;margin:0 0 14px;">Most filings submitted within 1-2 business days.</p>
+    <p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">Let us take revalidation off your plate &mdash; the sooner we start, the better.</p>
+    <p style="font-size:12px;color:#047857;margin:0 0 14px;">We submit most filings within 1-2 business days, then track it through CMS processing to confirmation.</p>
     <a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Handle my revalidation &rarr;</a>
   </td></tr></table>