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fix(email): drop @TrackLink from per-subscriber CTAs (404 + collapse bug)

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Listmonk @TrackLink registers ONE static URL per tracked link and points
every recipient's /link/<uuid> redirect at it. On per-subscriber hrefs
({{ lp_link }}, ?dot=, ?npi=, ?clia=) this is doubly broken:
 - the registered links.url was captured before the {{ lp_link }} token
   rendered, yielding /order/slug&utm_source=... (first &, no ?) -> 404
 - even when valid it collapses every carrier/provider onto the first
   subscriber's dot/npi/clia value

Real human clicks are already tracked via Umami campaign-click (bot
filtered), so Listmonk link tracking here is redundant and destructive.

Stripped @TrackLink from per-subscriber CTAs:
 - scripts/create_deficiency_source_campaigns.py (_cta, _dot_check_cta)
 - data/trucking_campaigns/{ucr,ifta}_*.html
 - data/hc_campaigns/*.html (10 templates)

Static CTAs (e.g. CRTC ?code= order link) keep @TrackLink (safe).
Live fix to the 10 broken registered links.url rows applied separately
(first & -> ?), backup in listmonk.pw_links_dkim_fix_bak_20260622.

Docs: new runbook incident section + corrected the disproven
'use @TrackLink on all CTAs' guidance in fmcsa/hc plans.
This commit is contained in:
justin 2026-06-22 17:01:39 -05:00
parent 1e9dcfcfd1
commit 3325259af7
16 changed files with 98 additions and 19 deletions
Download patch file Download diff file Expand all files Collapse all files

2
data/hc_campaigns/hc_clia_renewal.html
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@ -58,7 +58,7 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">Let us take the CLIA renewal off your plate &mdash; the sooner we start, the better.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">We submit most filings within 1-2 business days, then track it through CMS processing to confirmation.</p>
<a href="https://performancewest.net/order/clia-renewal?clia={{ .Subscriber.Attribs.clia }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-clia-renewal@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Renew my CLIA certificate &rarr;</a>
<a href="https://performancewest.net/order/clia-renewal?clia={{ .Subscriber.Attribs.clia }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-clia-renewal" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Renew my CLIA certificate &rarr;</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">

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data/hc_campaigns/hc_compliance_bundle.html
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@ -42,7 +42,7 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">One annual bundle covers your core CMS obligations.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">We watch the deadlines so you never miss one.</p>
<a href="https://performancewest.net/order/provider-compliance-bundle?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-compliance-bundle@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Get the compliance bundle →</a>
<a href="https://performancewest.net/order/provider-compliance-bundle?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-compliance-bundle" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Get the compliance bundle →</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">

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data/hc_campaigns/hc_npi_reactivation.html
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@ -62,7 +62,7 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">We handle the CMS-855 reactivation end to end.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">We verify every field against current CMS requirements.</p>
<a href="https://performancewest.net/order/npi-reactivation?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-npi-reactivation@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Reactivate my enrollment →</a>
<a href="https://performancewest.net/order/npi-reactivation?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-npi-reactivation" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Reactivate my enrollment →</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">

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data/hc_campaigns/hc_nppes_outdated.html
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@ -62,7 +62,7 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">Run your free compliance check &mdash; takes about 30 seconds.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">Your NPI is pre-filled. No signup, no cost &mdash; just your results.</p>
<a href="https://performancewest.net/tools/npi-compliance-check?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-npi-check@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Run my free NPI check →</a>
<a href="https://performancewest.net/tools/npi-compliance-check?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-npi-check" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Run my free NPI check →</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">

2
data/hc_campaigns/hc_oig_screening.html
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@ -42,7 +42,7 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">We run and document your OIG/SAM exclusion screening.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">Monthly checks with an audit-ready record &mdash; cancel anytime.</p>
<a href="https://performancewest.net/order/oig-sam-screening?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-oig-screening@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Set up exclusion screening →</a>
<a href="https://performancewest.net/order/oig-sam-screening?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-oig-screening" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Set up exclusion screening →</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">

2
data/hc_campaigns/hc_revalidation_due_soon.html
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@ -66,7 +66,7 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">We file your PECOS revalidation for you, well before the deadline.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">Most filings submitted within 1-2 business days.</p>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-reval-due-soon@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Start my revalidation →</a>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-reval-due-soon" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Start my revalidation →</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">

2
data/hc_campaigns/hc_revalidation_overdue.html
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@ -66,7 +66,7 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">We file your PECOS revalidation for you, before the clock runs out.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">Most filings submitted within 1-2 business days.</p>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-reval-overdue@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Start my revalidation →</a>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-reval-overdue" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Start my revalidation →</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">

2
data/hc_campaigns/hc_revalidation_overdue_personal.html
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@ -58,7 +58,7 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">Let us get your past-due revalidation filed right away.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">We submit most filings within 1-2 business days, then track it through CMS processing to confirmation.</p>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-reval-overdue-personal@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Handle my revalidation &rarr;</a>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-reval-overdue-personal" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Handle my revalidation &rarr;</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">

2
data/hc_campaigns/hc_revalidation_personal.html
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@ -57,7 +57,7 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">Let us take revalidation off your plate &mdash; the sooner we start, the better.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">We submit most filings within 1-2 business days, then track it through CMS processing to confirmation.</p>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-reval-personal@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Handle my revalidation &rarr;</a>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-reval-personal" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Handle my revalidation &rarr;</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">

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data/hc_campaigns/hc_revalidation_turnover.html
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@ -57,7 +57,7 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">Let us take revalidation off your plate &mdash; the sooner we start, the better.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">We submit most filings within 1-2 business days, then track it through CMS processing to confirmation.</p>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-reval-turnover@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Handle my revalidation &rarr;</a>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-reval-turnover" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Handle my revalidation &rarr;</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">

2
data/trucking_campaigns/ifta_quarterly_reminder.html
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@ -30,7 +30,7 @@
<p style="font-size:13px;color:#64748b;margin:0;line-height:1.6">Send us your total miles and gallons by jurisdiction for the quarter. We calculate the tax owed for every state you ran in, prepare the return, and file it. You just review and we handle the rest - so you can get back to driving.</p>
</div>
<div style="text-align:center;margin:24px 0">
<a href="{{ .Subscriber.Attribs.lp_link }}&utm_source=listmonk&utm_medium=email&utm_campaign=ifta-quarterly@TrackLink" style="display:inline-block;padding:14px 36px;background:#f97316;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:16px">10-4 - File My IFTA Return &rarr;</a>
<a href="{{ .Subscriber.Attribs.lp_link }}&utm_source=listmonk&utm_medium=email&utm_campaign=ifta-quarterly" style="display:inline-block;padding:14px 36px;background:#f97316;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:16px">10-4 - File My IFTA Return &rarr;</a>
</div>
<p style="font-size:14px;color:#64748b;line-height:1.6">Or call us directly at <a href="tel:8884110383" style="color:#f97316;font-weight:600">(888) 411-0383</a>.</p>
<div style="text-align:center;margin:18px 0 4px;padding-top:14px;border-top:1px solid #e5e7eb">

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data/trucking_campaigns/ucr_annual_reminder.html
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@ -30,7 +30,7 @@
<p style="font-size:13px;color:#64748b;margin:0;line-height:1.6">UCR fees are based on your fleet size, and getting the tier wrong causes rejections and delays. Tell us your power-unit count and we file it correctly the first time, so you stay legal and on the road.</p>
</div>
<div style="text-align:center;margin:24px 0">
<a href="{{ .Subscriber.Attribs.lp_link }}&utm_source=listmonk&utm_medium=email&utm_campaign=ucr-annual@TrackLink" style="display:inline-block;padding:14px 36px;background:#f97316;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:16px">10-4 - File My UCR Now &rarr;</a>
<a href="{{ .Subscriber.Attribs.lp_link }}&utm_source=listmonk&utm_medium=email&utm_campaign=ucr-annual" style="display:inline-block;padding:14px 36px;background:#f97316;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:16px">10-4 - File My UCR Now &rarr;</a>
</div>
<p style="font-size:14px;color:#64748b;line-height:1.6">Or call us directly at <a href="tel:8884110383" style="color:#f97316;font-weight:600">(888) 411-0383</a>.</p>
<div style="text-align:center;margin:18px 0 4px;padding-top:14px;border-top:1px solid #e5e7eb">