From 3859557506bf1456008f0cfe7efcee643c6089fa Mon Sep 17 00:00:00 2001 From: justin Date: Sat, 6 Jun 2026 02:33:46 -0500 Subject: [PATCH] healthcare: +$200 across all 6 provider services; add segmented marketing email builder (5 compliance-problem campaigns) + rendered HTML --- data/hc_campaigns/hc_compliance_bundle.html | 50 ++++ data/hc_campaigns/hc_npi_reactivation.html | 50 ++++ data/hc_campaigns/hc_nppes_outdated.html | 50 ++++ data/hc_campaigns/hc_oig_screening.html | 50 ++++ .../hc_campaigns/hc_revalidation_overdue.html | 50 ++++ scripts/build_healthcare_campaigns.py | 263 ++++++++++++++++++ site/src/lib/intake_manifest.ts | 12 +- .../src/pages/services/healthcare/index.astro | 12 +- .../healthcare/medicare-enrollment.astro | 2 +- .../healthcare/npi-revalidation.astro | 2 +- 10 files changed, 527 insertions(+), 14 deletions(-) create mode 100644 data/hc_campaigns/hc_compliance_bundle.html create mode 100644 data/hc_campaigns/hc_npi_reactivation.html create mode 100644 data/hc_campaigns/hc_nppes_outdated.html create mode 100644 data/hc_campaigns/hc_oig_screening.html create mode 100644 data/hc_campaigns/hc_revalidation_overdue.html create mode 100644 scripts/build_healthcare_campaigns.py diff --git a/data/hc_campaigns/hc_compliance_bundle.html b/data/hc_campaigns/hc_compliance_bundle.html new file mode 100644 index 0000000..165a5dd --- /dev/null +++ b/data/hc_campaigns/hc_compliance_bundle.html @@ -0,0 +1,50 @@ + +
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\ No newline at end of file diff --git a/data/hc_campaigns/hc_revalidation_overdue.html b/data/hc_campaigns/hc_revalidation_overdue.html new file mode 100644 index 0000000..1e253f2 --- /dev/null +++ b/data/hc_campaigns/hc_revalidation_overdue.html @@ -0,0 +1,50 @@ + +
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\ No newline at end of file diff --git a/scripts/build_healthcare_campaigns.py b/scripts/build_healthcare_campaigns.py new file mode 100644 index 0000000..3327fd6 --- /dev/null +++ b/scripts/build_healthcare_campaigns.py @@ -0,0 +1,263 @@ +#!/usr/bin/env python3 +"""Healthcare (NPI/Medicare) marketing emails, segmented by the compliance +problem that needs correcting. Mirrors the trucking brand shell +(scripts/campaign_template.html) so all PW outbound looks consistent. + +Each segment maps to a real PW service + order page: + + revalidation_overdue Medicare PECOS Revalidation Filing ($599) /order/npi-revalidation + npi_reactivation NPI Reactivation ($449) /order/npi-reactivation + nppes_outdated NPPES Data Update / Attestation ($349) /order/nppes-update + oig_screening OIG/SAM Exclusion Screening ($299) /order/oig-sam-screening + compliance_bundle Provider Compliance Bundle (annual) ($899) /order/provider-compliance-bundle + +Two uses: + * `--render ` -> writes the listmonk campaign HTML to out/. + * `--send-test ` -> sends every segment as a real test through the + healthcare HOT SMTP stream (host :2526 -> hcout1 -> .107), so you see exactly + what a provider receives. Personalization tokens are filled with sample data. + +Listmonk personalization tokens used (kept identical to trucking so the same +subscriber-attribs convention applies on real sends): + {{ .Subscriber.Name }} provider / practice name + {{ .Subscriber.Attribs.npi }} NPI + {{ .Subscriber.Attribs.practice }} practice / org name + {{ .Subscriber.Attribs.detail }} segment-specific detail (e.g. due date) + {{ UnsubscribeURL }} listmonk per-subscriber unsubscribe +""" +from __future__ import annotations +import argparse, os, smtplib, ssl +from email.mime.multipart import MIMEMultipart +from email.mime.text import MIMEText +from email.utils import formataddr, make_msgid + +SITE = "https://performancewest.net" +PHONE = "(888) 411-0383" +FROM_NAME = "Performance West Compliance" +FROM_EMAIL = "compliance@performancewest.net" +REPLY_TO = "info@performancewest.net" +OUT_DIR = os.path.join(os.path.dirname(__file__), "..", "data", "hc_campaigns") + +# ── Per-segment content ──────────────────────────────────────────────────── +SEGMENTS = { + "revalidation_overdue": { + "subject": "Action needed: your Medicare revalidation is overdue", + "alert": "Medicare Revalidation Alert", + "subhead": "Your CMS revalidation deadline has passed", + "headline": "Your Medicare billing privileges are at risk", + "lede": ("CMS records indicate the Medicare enrollment revalidation for " + "{{ .Subscriber.Attribs.practice }} " + "(NPI {{ .Subscriber.Attribs.npi }}) is past due."), + "issue_title": "What this means", + "issue_html": ("If you do not revalidate, CMS will deactivate your " + "Medicare billing privileges — claims stop paying " + "and you must re-enroll from scratch, losing your effective date " + "and any retroactive billing."), + "detail_label": "Revalidation due", + "cta_copy": "We file your PECOS revalidation for you, before the clock runs out.", + "cta_sub": "Most filings submitted within 1-2 business days.", + "cta_label": "Start my revalidation \u2192", + "cta_path": "/order/npi-revalidation", + "price": "$599", + }, + "npi_reactivation": { + "subject": "Your NPI / Medicare enrollment appears deactivated", + "alert": "Provider Enrollment Alert", + "subhead": "Deactivated enrollment detected", + "headline": "Your enrollment looks deactivated \u2014 let's fix it fast", + "lede": ("Our compliance monitoring flagged the enrollment for " + "{{ .Subscriber.Attribs.practice }} " + "(NPI {{ .Subscriber.Attribs.npi }}) as deactivated or inactive."), + "issue_title": "Why it matters", + "issue_html": ("A deactivated enrollment means Medicare claims are being " + "rejected. Reactivation restores your billing " + "privileges — the sooner it's filed, the less revenue you lose."), + "detail_label": "Status", + "cta_copy": "We handle the CMS-855 reactivation end to end.", + "cta_sub": "We verify every field against current CMS requirements.", + "cta_label": "Reactivate my enrollment \u2192", + "cta_path": "/order/npi-reactivation", + "price": "$449", + }, + "nppes_outdated": { + "subject": "Your NPPES record may be out of date", + "alert": "NPPES Data Alert", + "subhead": "Outdated registry information detected", + "headline": "Outdated NPPES data can hold up your payments", + "lede": ("The public NPPES registry record for " + "{{ .Subscriber.Attribs.practice }} " + "(NPI {{ .Subscriber.Attribs.npi }}) appears out of date."), + "issue_title": "Why it matters", + "issue_html": ("Payers, clearinghouses, and CMS pull from NPPES. A stale " + "address, taxonomy, or contact can cause claim denials, " + "mail you never receive, and failed credentialing. CMS " + "also requires you to attest your NPPES data periodically."), + "detail_label": "Record", + "cta_copy": "We update and attest your NPPES record for you.", + "cta_sub": "Address, taxonomy, contacts, and authorized official.", + "cta_label": "Update my NPPES record \u2192", + "cta_path": "/order/nppes-update", + "price": "$349", + }, + "oig_screening": { + "subject": "Are you screening for OIG / SAM exclusions?", + "alert": "Exclusion Screening Notice", + "subhead": "Annual OIG/SAM screening requirement", + "headline": "One excluded individual can cost you everything", + "lede": ("Federal rules require practices that bill Medicare/Medicaid to " + "screen employees and vendors against the OIG LEIE and " + "SAM exclusion lists \u2014 and to document it."), + "issue_title": "Why it matters", + "issue_html": ("Employing or contracting an excluded party triggers civil " + "monetary penalties up to $20,000 per claim plus repayment. " + "Most practices have no documented screening process."), + "detail_label": "Practice", + "cta_copy": "We run and document your OIG/SAM exclusion screening.", + "cta_sub": "Monthly checks with an audit-ready record.", + "cta_label": "Set up exclusion screening \u2192", + "cta_path": "/order/oig-sam-screening", + "price": "$299", + }, + "compliance_bundle": { + "subject": "Get your provider compliance handled for the year", + "alert": "Provider Compliance Review", + "subhead": "Annual compliance, done for you", + "headline": "Stop chasing deadlines \u2014 we'll handle the whole year", + "lede": ("Between revalidation, NPPES attestation, and exclusion screening, " + "provider compliance is a moving target for " + "{{ .Subscriber.Attribs.practice }} " + "(NPI {{ .Subscriber.Attribs.npi }})."), + "issue_title": "What's included", + "issue_html": ("Revalidation monitoring & filing, NPPES updates/attestation, " + "and monthly OIG/SAM exclusion screening — one flat annual " + "price, all tracked, all documented."), + "detail_label": "Practice", + "cta_copy": "One annual bundle covers your core CMS obligations.", + "cta_sub": "We watch the deadlines so you never miss one.", + "cta_label": "Get the compliance bundle \u2192", + "cta_path": "/order/provider-compliance-bundle", + "price": "$899/yr", + }, +} + +# Sample values for test sends (real sends use Listmonk subscriber attribs). +SAMPLE = { + "name": "Dr. Sample Provider", + "practice": "Riverbend Family Medicine", + "npi": "1234567890", + "detail": "06/30/2024 (706 days overdue)", +} + + +def render(seg_key: str, *, test: bool = False) -> tuple[str, str]: + s = SEGMENTS[seg_key] + cta_url = f"{SITE}{s['cta_path']}?npi={{{{ .Subscriber.Attribs.npi }}}}" + html = f""" +
+
+ + + + + + + + + + + +
""" + + if test: + # Fill listmonk tokens with sample data for a standalone test send. + html = (html + .replace("{{ .Subscriber.Name }}", SAMPLE["name"]) + .replace("{{ .Subscriber.Attribs.npi }}", SAMPLE["npi"]) + .replace("{{ .Subscriber.Attribs.practice }}", SAMPLE["practice"]) + .replace("{{ .Subscriber.Attribs.detail }}", SAMPLE["detail"]) + .replace("{{ UnsubscribeURL }}", f"{SITE}/unsubscribe?test=1")) + return s["subject"], html + + +def cmd_render(): + os.makedirs(OUT_DIR, exist_ok=True) + for key in SEGMENTS: + subj, html = render(key) + path = os.path.join(OUT_DIR, f"hc_{key}.html") + open(path, "w").write(html) + print(f" wrote {path} (subject: {subj})") + + +def cmd_send_test(to_addr: str, host: str, port: int): + ctx = None + n = 0 + for key in SEGMENTS: + subj, html = render(key, test=True) + msg = MIMEMultipart("alternative") + msg["Subject"] = f"[TEST] {subj}" + msg["From"] = formataddr((FROM_NAME, FROM_EMAIL)) + msg["To"] = to_addr + msg["Reply-To"] = REPLY_TO + msg["Message-ID"] = make_msgid(domain="performancewest.net") + msg.attach(MIMEText("Please view this email in HTML.", "plain")) + msg.attach(MIMEText(html, "html")) + with smtplib.SMTP(host, port, timeout=15) as s: + s.ehlo("hcmta01.performancewest.net") + s.sendmail(FROM_EMAIL, [to_addr], msg.as_string()) + print(f" sent [{key}] -> {to_addr} ({subj})") + n += 1 + print(f"done: {n} test emails sent via {host}:{port}") + + +def main(): + ap = argparse.ArgumentParser() + ap.add_argument("--render", action="store_true", help="write listmonk HTML to data/hc_campaigns/") + ap.add_argument("--send-test", metavar="EMAIL", help="send all segments as test to EMAIL") + ap.add_argument("--smtp-host", default="127.0.0.1") + ap.add_argument("--smtp-port", type=int, default=2526, help="hc HOT submission port") + args = ap.parse_args() + if args.render: + cmd_render() + if args.send_test: + cmd_send_test(args.send_test, args.smtp_host, args.smtp_port) + if not args.render and not args.send_test: + ap.print_help() + + +if __name__ == "__main__": + main() diff --git a/site/src/lib/intake_manifest.ts b/site/src/lib/intake_manifest.ts index 2cb7a08..e00950c 100644 --- a/site/src/lib/intake_manifest.ts +++ b/site/src/lib/intake_manifest.ts @@ -214,12 +214,12 @@ export const SERVICE_META: Record

Medicare Revalidation (PECOS)

-

$399 per filing

+

$599 per filing

CMS requires every enrolled provider to revalidate every 5 years. Miss it and your billing privileges deactivate. We prepare and file it in PECOS.

Medicare Enrollment (PECOS)

-

$499 per filing

+

$699 per filing

New CMS-855 enrollment: taxonomy, practice location, authorized official, EFT. We assemble the package and file it.

NPI Reactivation

-

$249 per filing

+

$449 per filing

Reactivate a deactivated NPI in NPPES and re-certify the record so you can resume billing.

NPPES Data Update

-

$149 per filing

+

$349 per filing

CMS requires NPPES updates within 30 days of any change. We update and re-attest your record.

OIG / SAM Exclusion Screening

-

$99 / year

+

$299 / year

Annual OIG LEIE and SAM exclusion screening for you and your staff, with a compliance certificate.

Provider Compliance Bundle

-

$699 / year

+

$899 / year

Revalidation monitoring, OIG/SAM screening, and NPPES upkeep in one annual package.

 diff --git a/site/src/pages/services/healthcare/medicare-enrollment.astro b/site/src/pages/services/healthcare/medicare-enrollment.astro index 3b13145..12dea9c 100644 --- a/site/src/pages/services/healthcare/medicare-enrollment.astro +++ b/site/src/pages/services/healthcare/medicare-enrollment.astro @@ -59,7 +59,7 @@ const description = "New to Medicare or adding a practice location? We assemble
- Start my Medicare enrollment — $499 → + Start my Medicare enrollment — $699 →
diff --git a/site/src/pages/services/healthcare/npi-revalidation.astro b/site/src/pages/services/healthcare/npi-revalidation.astro index 54bc5f9..cbff0ab 100644 --- a/site/src/pages/services/healthcare/npi-revalidation.astro +++ b/site/src/pages/services/healthcare/npi-revalidation.astro @@ -79,7 +79,7 @@ const description = "CMS requires every enrolled provider and supplier to revali
- File my Medicare revalidation — $399 → + File my Medicare revalidation — $599 →