diff --git a/data/hc_campaigns/hc_nppes_outdated.html b/data/hc_campaigns/hc_nppes_outdated.html
index 39c85ed..d7643ef 100644
--- a/data/hc_campaigns/hc_nppes_outdated.html
+++ b/data/hc_campaigns/hc_nppes_outdated.html
@@ -6,15 +6,25 @@
 <!-- Header -->
 <tr><td style="background-color:#0f766e;background:linear-gradient(135deg,#0f766e 0%,#14b8a6 100%);padding:26px 28px;">
   <img src="https://performancewest.net/images/logo-white.png" alt="Performance West" style="height:44px;margin-bottom:10px;display:block" />
-  <h1 style="color:#fff;margin:0;font-size:22px;font-weight:700;font-family:Inter,system-ui,sans-serif;">NPPES Data Check</h1>
-  <p style="color:#ccfbf1;margin:6px 0 0;font-size:13px;font-family:Inter,system-ui,sans-serif;">Keep your registry record current &amp; attested</p>
+  <h1 style="color:#fff;margin:0;font-size:22px;font-weight:700;font-family:Inter,system-ui,sans-serif;">Free NPI Compliance Check</h1>
+  <p style="color:#ccfbf1;margin:6px 0 0;font-size:13px;font-family:Inter,system-ui,sans-serif;">NPPES &middot; Medicare revalidation &middot; OIG/SAM exclusions &middot; NPI status</p>
 </td></tr>
 
 <!-- Body -->
 <tr><td class="pw-pad" style="padding:28px;font-family:Inter,system-ui,sans-serif;color:#1f2937;">
   <p style="font-size:15px;margin:0 0 18px;line-height:1.5;">Hi {{ .Subscriber.Name }},</p>
-  <h2 style="font-size:19px;margin:0 0 14px;color:#0f172a;line-height:1.3;">Your NPPES record hasn&rsquo;t been updated since {{ .Subscriber.Attribs.nppes_last_updated }}</h2>
-  <p style="font-size:14px;line-height:1.7;margin:0 0 18px;">The public NPPES NPI Registry shows the record for <strong>{{ .Subscriber.Attribs.practice }}</strong> (NPI {{ .Subscriber.Attribs.npi }}) was <strong>last updated on {{ .Subscriber.Attribs.nppes_last_updated }}</strong> &mdash; about <strong>{{ .Subscriber.Attribs.nppes_years_stale }} years ago</strong>. Your NPI never expires, so an out-of-date record never flags itself &mdash; but CMS requires you to update NPPES within <strong>30 days of any change</strong> to your address, phone, taxonomy, or authorized official. If anything has changed since then, your record is now out of date &mdash; and payers, clearinghouses, and CMS all pull from NPPES. Confirm the date yourself below; it&rsquo;s exactly what they see.</p>
+  <h2 style="font-size:19px;margin:0 0 14px;color:#0f172a;line-height:1.3;">We pulled the public records for NPI {{ .Subscriber.Attribs.npi }} &mdash; here&rsquo;s a free check</h2>
+  <p style="font-size:14px;line-height:1.7;margin:0 0 18px;">As a quick example, the public NPPES NPI Registry shows the record for <strong>{{ .Subscriber.Attribs.practice }}</strong> was <strong>last updated on {{ .Subscriber.Attribs.nppes_last_updated }}</strong> &mdash; about <strong>{{ .Subscriber.Attribs.nppes_years_stale }} years ago</strong>. That&rsquo;s usually fine, but it&rsquo;s only one of several things payers and CMS check. Our free tool runs your NPI against the public government sources in one place &mdash; <strong>no signup, no cost</strong> &mdash; and tells you exactly where you stand.</p>
+
+  <table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#f0fdfa;border:1px solid #99f6e4;border-radius:10px;padding:18px;">
+    <p style="margin:0 0 10px;font-size:14px;color:#0f766e;font-weight:700;">Your free check covers:</p>
+    <div style="font-size:13px;color:#134e4a;line-height:1.9;">
+      &#9989; <strong>NPI status</strong> &mdash; active or deactivated in NPPES<br>
+      &#9989; <strong>Medicare revalidation</strong> &mdash; due date from the live CMS list (deactivation risk)<br>
+      &#9989; <strong>OIG / SAM exclusions</strong> &mdash; screened against the federal exclusion lists<br>
+      &#9989; <strong>NPPES record currency</strong> &mdash; last-updated date &amp; what may be stale
+    </div>
+  </td></tr></table>
 
   <table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #6ee7b7;border-radius:10px;padding:18px;">
     <h3 style="margin:0 0 10px;font-size:15px;color:#065f46;font-weight:700;">Why it matters</h3>
@@ -40,29 +50,20 @@
     </td></tr>
   </table>
 
-  <!-- Pricing reassurance (no number in email; shown on the order page) -->
+  <!-- Free-first reassurance: the check is free; a fix is optional + flat-fee. -->
   <table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f8fafc;border:1px solid #e5e7eb;border-radius:10px;padding:14px 18px;">
-    <p style="margin:0;font-size:13px;color:#475569;line-height:1.6;font-family:Inter,system-ui,sans-serif;">Simple, <strong>flat fee &mdash; shown up front</strong> before you pay anything. No logins, no hourly billing, no surprises.</p>
-  </td></tr></table>
-
-  <!-- Verify-it-yourself: the NPPES registry is fully public, so the provider
-       can confirm their own record (and its staleness) on the government site.
-       Nothing is more convincing than the official source. -->
-  <table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:14px 0 22px;"><tr><td style="background:#eff6ff;border:1px solid #bfdbfe;border-radius:10px;padding:16px;">
-    <p style="margin:0 0 6px;font-size:13px;color:#1e3a8a;font-weight:700;">Don&rsquo;t take our word for it &mdash; check the official NPPES registry.</p>
-    <p style="margin:0 0 12px;font-size:13px;color:#1e40af;line-height:1.6;">The NPPES registry is public. Look up your NPI <strong>{{ .Subscriber.Attribs.npi }}</strong> on the U.S. government&rsquo;s site and review the address, taxonomy, and contact on file &mdash; that&rsquo;s exactly what payers and CMS see.</p>
-    <a href="https://npiregistry.cms.hhs.gov/search" style="display:inline-block;padding:10px 22px;background:#fff;border:1px solid #1d4ed8;color:#1d4ed8;font-weight:700;border-radius:8px;text-decoration:none;font-size:13px;">Look up my NPI on NPPES &#8599;</a>
+    <p style="margin:0;font-size:13px;color:#475569;line-height:1.6;font-family:Inter,system-ui,sans-serif;">The check is <strong>completely free</strong>. If it turns up something you&rsquo;d like us to handle, we&rsquo;ll quote a <strong>flat fee, shown up front</strong> &mdash; no logins, no hourly billing, no obligation.</p>
   </td></tr></table>
 
   <!-- CTA -->
   <table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
-    <p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">We update and attest your NPPES record for you.</p>
-    <p style="font-size:12px;color:#047857;margin:0 0 14px;">Address, taxonomy, contacts, and authorized official.</p>
-    <a href="https://performancewest.net/order/nppes-update?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-nppes-update@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Update my NPPES record →</a>
+    <p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">Run your free compliance check &mdash; takes about 30 seconds.</p>
+    <p style="font-size:12px;color:#047857;margin:0 0 14px;">Your NPI is pre-filled. No signup, no cost &mdash; just your results.</p>
+    <a href="https://performancewest.net/tools/npi-compliance-check?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-npi-check@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Run my free NPI check →</a>
   </td></tr></table>
 
   <table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">
-    <strong>Questions?</strong> Reply to this email or call <strong>(888) 411-0383</strong>. Performance West is a dedicated healthcare compliance firm &mdash; we handle the CMS/NPPES paperwork so you can focus on patients.
+    <strong>Questions?</strong> Reply to this email or call <strong>(888) 411-0383</strong>. Performance West is a dedicated healthcare compliance firm &mdash; the check is free, and if you want help we handle the CMS/NPPES paperwork so you can focus on patients.
   </td></tr></table>
 
   <!-- Personal guarantee from the founder: photo links to the About page so
diff --git a/scripts/build_healthcare_campaigns.py b/scripts/build_healthcare_campaigns.py
index 666511d..c237c18 100644
--- a/scripts/build_healthcare_campaigns.py
+++ b/scripts/build_healthcare_campaigns.py
@@ -80,9 +80,9 @@ SEGMENTS = {
         "selector": "leie_or_deactivated",
     },
     "nppes_outdated": {
-        "subject": "Your NPPES record may be out of date",
+        "subject": "A free compliance check for your NPI",
         "template": "hc_nppes_outdated.html",
-        "cta_path": "/order/nppes-update",
+        "cta_path": "/tools/npi-compliance-check",
         "price": "$349",
         "list_name": "HC Warmup - NPPES Update",
         "campaign_name": "HC Warmup - NPPES Outdated",