diff --git a/docs/campaign-topics-trucking.md b/docs/campaign-topics-trucking.md index 947f79d..f7b0824 100644 --- a/docs/campaign-topics-trucking.md +++ b/docs/campaign-topics-trucking.md @@ -152,6 +152,39 @@ Each topic maps to a service we sell. --- +## 🔄 POST-COMPLETION (triggered emails, not campaigns) + +### 18. Order Completion Email — Exit Survey + Referral + Review +Triggered when order status changes to "delivered" / "completed". Not a campaign — a transactional email per order. + +**Email flow:** +1. "Your [service] is complete!" — delivery confirmation with documents attached +2. 24 hours later: Exit survey (3 questions max) + - How would you rate your experience? (1-5 stars) + - What could we do better? (free text) + - Would you recommend us? (Yes/No) +3. If rating >= 4: Ask for Google review with direct link + - "Leave us a review on Google — it takes 30 seconds and helps other truckers find us" + - Direct link to Google Business review page (skips the search step) +4. Referral program pitch: + - "Know another trucker who needs help with compliance?" + - "Send them your referral link and earn $25 credit for each order they place" + - Unique referral code per customer (e.g. REF-MARKADAMS) + - Credit applied to their next order or paid out + +**Implementation:** +- Exit survey: store in DB, flag low ratings for admin follow-up via Telegram +- Google review: link format https://g.page/r/YOUR_PLACE_ID/review +- Referral: generate unique code per customer, track via discount_code system +- Timing: send 24h after completion (not immediately — let them receive documents first) + +**Revenue impact:** +- Reviews build trust → higher conversion on compliance checker +- Referrals: truckers know truckers — word of mouth is huge in this industry +- Survey feedback improves retention + +--- + ## 📊 CAMPAIGN PRIORITY (by audience size) | Priority | Topic | Audience Size | Expected Conv |