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hc: add 'revalidation due soon' warmup segment (proactive, grows supply)

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The HC warmup pool is supply-constrained (~400 verified providers, all fed by
the same narrow 'revalidation 1-90 days OVERDUE' slice). This adds a mirror-image
proactive segment that targets providers whose Medicare revalidation is UPCOMING
within the next 1-90 days, drawn from the same CMS Revalidation Due Date List --
no new data source needed. 'Handle it before your deadline' is a strong pitch and
roughly doubles the deliverable pool.

- New selector reval_due_soon (status=upcoming, days_until in [HC_DUE_SOON_MIN,
  HC_DUE_SOON_MAX] default 1-90).
- New segment revalidation_due_soon reusing the existing /order/npi-revalidation
  service ($599) with template hc_revalidation_due_soon.html.
- attribs_for now exposes days_until (positive days to due date).
- Added to ACTIVE_SEGMENTS.
This commit is contained in:
justin 2026-06-12 19:33:49 -05:00
parent 773c443079
commit c8c9a04c1d
3 changed files with 149 additions and 3 deletions
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data/hc_campaigns/hc_revalidation_due_soon.html Normal file
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<!DOCTYPE html><html lang="en"><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width,initial-scale=1"><style>@media only screen and (max-width:600px){.pw-wrap{width:100%!important;border-radius:0!important;}.pw-pad{padding:24px 16px!important;}}body,table,td,p,a{-webkit-text-size-adjust:100%;}table{border-collapse:collapse!important;}img{border:0;}</style></head><body style="margin:0;padding:0;background:#eef0f3;">
<center>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="background:#eef0f3;"><tr><td style="padding:24px 10px;">
<table role="presentation" class="pw-wrap" width="620" cellpadding="0" cellspacing="0" style="margin:0 auto;border-radius:10px;overflow:hidden;background:#fff;">
<!-- Header -->
<tr><td style="background-color:#0f766e;background:linear-gradient(135deg,#0f766e 0%,#14b8a6 100%);padding:26px 28px;">
<img src="https://performancewest.net/images/logo-white.png" alt="Performance West" style="height:44px;margin-bottom:10px;display:block" />
<h1 style="color:#fff;margin:0;font-size:22px;font-weight:700;font-family:Inter,system-ui,sans-serif;">Medicare Revalidation Reminder</h1>
<p style="color:#ccfbf1;margin:6px 0 0;font-size:13px;font-family:Inter,system-ui,sans-serif;">Your CMS revalidation deadline is coming up</p>
</td></tr>
<!-- Body -->
<tr><td class="pw-pad" style="padding:28px;font-family:Inter,system-ui,sans-serif;color:#1f2937;">
<p style="font-size:15px;margin:0 0 18px;line-height:1.5;">Hi {{ .Subscriber.Name }},</p>
<h2 style="font-size:19px;margin:0 0 14px;color:#0f172a;line-height:1.3;">Get ahead of your revalidation deadline</h2>
<p style="font-size:14px;line-height:1.7;margin:0 0 18px;">CMS records indicate the Medicare enrollment revalidation for <strong>{{ .Subscriber.Attribs.practice }}</strong> (NPI {{ .Subscriber.Attribs.npi }}) is <strong>coming due</strong>. Handling it now &mdash; before the deadline &mdash; keeps your billing privileges uninterrupted.</p>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #6ee7b7;border-radius:10px;padding:18px;">
<h3 style="margin:0 0 10px;font-size:15px;color:#065f46;font-weight:700;">Why act before the date</h3>
<div style="font-size:13px;color:#065f46;line-height:1.7;">If a revalidation lapses, CMS can <strong>deactivate your Medicare billing privileges</strong> &mdash; claims stop paying and you may have to re-enroll, losing your effective date and any retroactive billing. Filing ahead of the deadline avoids that risk entirely.</div>
</td></tr></table>
<!-- Official CMS record card: data is straight from the CMS Revalidation Due
Date List (verified to match by NPI), presented as a clearly-labeled data
readout. NOT a CMS screenshot / not impersonating CMS. -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;">
<tr><td style="border:1px solid #cbd5e1;border-radius:10px;overflow:hidden;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0">
<tr><td style="background:#2563eb;background-image:repeating-linear-gradient(45deg,#0ea5e9 0,#0ea5e9 14px,#ffffff 14px,#ffffff 28px,#2563eb 28px,#2563eb 42px,#ffffff 42px,#ffffff 56px);padding:0;">
<p style="margin:0;padding:11px 16px;background:rgba(15,23,42,0.58);font-size:11px;letter-spacing:.4px;text-transform:uppercase;color:#ffffff;font-weight:700;text-align:center;">Official record &middot; CMS Medicare Revalidation Due Date List</p>
</td></tr>
<tr><td style="background:#f8fafc;padding:6px 16px 14px;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="font-size:13px;">
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:9px 0;color:#64748b;">Provider / NPI</td><td style="padding:9px 0;font-weight:700;text-align:right;color:#0f172a;">{{ .Subscriber.Attribs.npi }}</td></tr>
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:9px 0;color:#64748b;">Enrolled as</td><td style="padding:9px 0;font-weight:600;text-align:right;color:#0f172a;">{{ .Subscriber.Attribs.practice }}</td></tr>
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:9px 0;color:#64748b;">Revalidation due date</td><td style="padding:9px 0;font-weight:700;text-align:right;color:#b45309;">{{ .Subscriber.Attribs.reval_due_date }}</td></tr>
<tr><td style="padding:9px 0;color:#64748b;">Status</td><td style="padding:9px 0;font-weight:700;text-align:right;color:#b45309;">DUE SOON &middot; in {{ .Subscriber.Attribs.days_until }} days</td></tr>
</table>
<p style="margin:10px 0 0;font-size:11px;color:#94a3b8;line-height:1.5;">Source: CMS Revalidation Due Date List (data.cms.gov), refreshed monthly.</p>
</td></tr>
</table>
</td></tr>
</table>
<!-- Verify-it-yourself: nothing is more convincing than the government's own site -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:14px 0 22px;"><tr><td style="background:#eff6ff;border:1px solid #bfdbfe;border-radius:10px;padding:16px;">
<p style="margin:0 0 6px;font-size:13px;color:#1e3a8a;font-weight:700;">Don&rsquo;t take our word for it &mdash; check the official CMS record.</p>
<p style="margin:0 0 12px;font-size:13px;color:#1e40af;line-height:1.6;">Look up your NPI <strong>{{ .Subscriber.Attribs.npi }}</strong> on the U.S. government&rsquo;s public Medicare Revalidation List and you&rsquo;ll see the same due date above.</p>
<a href="https://data.cms.gov/tools/medicare-revalidation-list" style="display:inline-block;padding:10px 22px;background:#fff;border:1px solid #1d4ed8;color:#1d4ed8;font-weight:700;border-radius:8px;text-decoration:none;font-size:13px;">Verify on CMS.gov &#8599;</a>
</td></tr></table>
<!-- Service fee -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f8fafc;border:1px solid #e5e7eb;border-radius:10px;padding:14px 18px;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0">
<tr>
<td style="font-size:13px;color:#6b7280;font-family:Inter,system-ui,sans-serif;">Our service fee to file it for you</td>
<td style="font-size:22px;font-weight:800;text-align:right;color:#047857;font-family:Inter,system-ui,sans-serif;white-space:nowrap;">$599</td>
</tr>
</table>
</td></tr></table>
<!-- Convenience: no password / no login / no 2FA: we do the work, you just e-sign -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0fdfa;border:1px solid #99f6e4;border-radius:10px;padding:18px;">
<h3 style="margin:0 0 10px;font-size:15px;color:#0f766e;font-weight:700;">No logins, no 2FA codes, no headaches</h3>
<p style="font-size:13px;color:#134e4a;line-height:1.7;margin:0 0 10px;">We complete the entire revalidation for you and track it through to confirmation. <strong>You never share your password and you never have to log in or chase a two-factor code.</strong> The only thing we may need is a one-minute e-signature on a secure link.</p>
<p style="font-size:13px;color:#134e4a;line-height:1.7;margin:0;">That's it. We handle the rest and keep you posted until it's confirmed.</p>
</td></tr></table>
<!-- CTA -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">We file your PECOS revalidation for you, well before the deadline.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">Most filings submitted within 1-2 business days.</p>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Start my revalidation →</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">
<strong>Questions?</strong> Reply to this email or call <strong>(888) 411-0383</strong>. Performance West is a dedicated healthcare compliance firm &mdash; we handle the CMS/NPPES paperwork so you can focus on patients.
</td></tr></table>
<!-- Trust signals (data-safety + guarantee — relevant when sharing provider info) -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:20px 0 6px;border-top:1px solid #e5e7eb;padding-top:14px;">
<tr>
<td align="center" style="padding:10px 4px;font-family:Inter,system-ui,sans-serif;">
<span style="display:inline-block;margin:0 8px;font-size:11px;font-weight:600;color:#0f766e;">&#128737;&#65039; SOC 2 Type II hosting</span>
<span style="display:inline-block;margin:0 8px;font-size:11px;font-weight:600;color:#0f766e;">&#9989; HIPAA &amp; PCI compliant</span>
<span style="display:inline-block;margin:0 8px;font-size:11px;font-weight:600;color:#0f766e;">&#128274; 256-bit TLS encrypted</span>
<span style="display:inline-block;margin:0 8px;font-size:11px;font-weight:600;color:#0f766e;">&#128179; Secure payment by Stripe</span>
</td>
</tr>
<tr>
<td align="center" style="padding:4px;font-family:Inter,system-ui,sans-serif;font-size:12px;color:#4b5563;">
<strong style="color:#047857;">100% satisfaction guarantee</strong> &middot; fixed pricing, no billable hours &middot; trusted by providers nationwide
</td>
</tr>
</table>
</td></tr>
<!-- Footer -->
<tr><td style="padding:16px 28px;background:#f8fafc;border-top:1px solid #e5e7eb;font-size:11px;color:#9ca3af;text-align:center;">
<p style="margin:0 0 8px;">Performance West is an independent compliance firm, not affiliated with CMS or Medicare.</p>
<p style="margin:0;">Performance West Inc. &middot; Cheyenne, WY &middot; <a href="https://performancewest.net" style="color:#6b7280;">performancewest.net</a></p>
<p style="margin:6px 0 0;"><a href="{{ UnsubscribeURL }}" style="color:#6b7280;">Unsubscribe</a></p>
</td></tr>
</table></td></tr></table></center></body></html>