diff --git a/scripts/workers/create_crtc_usf_campaign.py b/scripts/workers/create_crtc_usf_campaign.py
index 64a9ebd..34e7751 100644
--- a/scripts/workers/create_crtc_usf_campaign.py
+++ b/scripts/workers/create_crtc_usf_campaign.py
@@ -104,6 +104,14 @@ def build_body():
             "<strong>A clean second jurisdiction</strong> &mdash; an FCC enforcement action against your US entity does not reach a Canadian corporation",
         )
         + bq("You do not give up your US business. You add a Canadian carrier alongside it &mdash; for the voice traffic that doesn&rsquo;t need to sit under the FCC, and for the Canadian market you can now sell into.")
+        + H2("&ldquo;But how do I terminate to the US, and what about STIR/SHAKEN?&rdquo;")
+        + P("This is the first question every carrier asks, so here is the straight answer.")
+        + UL(
+            "<strong>US termination is routine.</strong> Many US-based long-distance termination operators and wholesale carriers actively accept traffic from Canadian carriers &mdash; cross-border voice is one of the most common interconnects there is. You hand off your US-bound traffic to a US termination partner exactly like a US carrier does.",
+            "<strong>STIR/SHAKEN is handled by your upstream US-number provider &mdash; not something you stand up yourself.</strong> The US signing certificate (the SPC token from the US policy administrator) is only issued to US carriers, so a Canadian reseller doesn&rsquo;t run its own. Instead, the US wholesale carrier that assigns you the US DIDs signs those calls on the way out &mdash; the same way the vast majority of small US carriers already rely on an upstream provider to sign for them.",
+            "<strong>Your Canadian-origin traffic falls under the CRTC&rsquo;s STIR/SHAKEN regime</strong>, which is lighter in practice for a small carrier &mdash; and is typically handled by the upstream Canadian carrier providing your trunking and numbers.",
+        )
+        + P("Net effect: you keep terminating to the US and your calls stay properly attested &mdash; but the heavy FCC compliance stack (USF, 499, RMD, photo-ID KYC) sits with the upstream providers and your US entity, not your day-to-day operation. The free guide below lists which Canadian carriers provision US DIDs and handle the signing.")
         + H2("What we set up &mdash; turnkey, in 6&ndash;10 weeks.")
         + UL(
             "Incorporation in <strong>British Columbia or Ontario</strong> &mdash; a separate legal entity from your US company",
@@ -113,7 +121,7 @@ def build_body():
             "Full corporate binder, delivered digitally &mdash; plus a Canadian business-banking referral",
         )
         + coupon_banner()
-        + cta(f"Start your Canadian carrier setup &mdash; $200 off &rarr;", ORDER_URL)
+        + cta("Start your Canadian carrier setup &mdash; $200 off &rarr;", ORDER_URL)
         + guide_block()
         + PS(f"Questions about how the Canadian structure would work for your traffic? {CONTACT}. The {CODE} discount is good through Friday at 11:59pm ET.")
         + P("&mdash; Performance West")