Initial commit — Performance West telecom compliance platform
Includes: API (Express/TypeScript), Astro site, Python workers, document generators, FCC compliance tools, Canada CRTC formation, Ansible infrastructure, and deployment scripts. Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
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scripts/workers/update_campaign_ctas.py
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scripts/workers/update_campaign_ctas.py
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"""Update Listmonk campaign CTAs with graduated calls-to-action and UTM tracking.
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Instead of every email pushing to the order form, we use a graduated approach:
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- Early emails: educational links to service page
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- Middle emails: invite to live chat (Tawk.to)
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- Late emails: discount code + order form
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Also adds UTM parameters for tracking.
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"""
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import json
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import re
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import subprocess
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import sys
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LISTMONK = "http://localhost:9100"
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API_USER = "api"
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API_PASS = "6X1rKPea61N4rZ1S65Hx5zvqzbCj30F6nvEe9oVGH_Y"
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SERVICE_PAGE = "https://performancewest.net/services/telecom/canada-crtc"
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ORDER_PAGE = "https://performancewest.net/order/canada-crtc"
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CONTACT_PAGE = "https://performancewest.net/contact"
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PHONE = "1-888-411-0383"
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# Graduated CTA strategy per campaign
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# Format: (campaign_id, new_cta_text, new_cta_url, chat_line)
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# chat_line: optional line added above footer inviting to live chat
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CAMPAIGN_CTAS = {
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# === List 3: General Carriers (scheduled: 15-18) ===
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# CRTC 4/7 — M&A / exit angle
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15: {
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"cta_text": "See how the Canadian structure works \u2192",
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"cta_url": SERVICE_PAGE,
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"utm": "crtc-4-mna",
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"chat_line": True,
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},
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# CRTC 5/7 — Objection handling
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16: {
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"cta_text": "Have questions? Let\u2019s chat \u2192",
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"cta_url": SERVICE_PAGE,
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"utm": "crtc-5-objections",
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"chat_line": True,
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},
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# CRTC 6/7 — Process walkthrough
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17: {
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"cta_text": "See the full setup process \u2192",
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"cta_url": SERVICE_PAGE,
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"utm": "crtc-6-process",
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"chat_line": True,
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},
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# CRTC 7/7 — Final close
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18: {
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"cta_text": "Start your Canadian carrier setup \u2192",
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"cta_url": ORDER_PAGE,
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"utm": "crtc-7-close",
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"chat_line": True,
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"discount_line": True,
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},
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# === List 6: ISP / Broadband (scheduled: 9-12) ===
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# ISP 4/7 — Canadian revenue opportunity
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9: {
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"cta_text": "See how Canadian registration works \u2192",
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"cta_url": SERVICE_PAGE,
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"utm": "isp-4-revenue",
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"chat_line": True,
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},
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# ISP 5/7 — M&A / exit angle
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10: {
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"cta_text": "See the Canadian carrier structure \u2192",
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"cta_url": SERVICE_PAGE,
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"utm": "isp-5-mna",
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"chat_line": True,
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},
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# ISP 6/7 — Process walkthrough
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11: {
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"cta_text": "See what\u2019s involved \u2192",
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"cta_url": SERVICE_PAGE,
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"utm": "isp-6-process",
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"chat_line": True,
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},
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# ISP 7/7 — FCC enforcement / final close
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12: {
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"cta_text": "Start your Canadian carrier setup \u2192",
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"cta_url": ORDER_PAGE,
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"utm": "isp-7-close",
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"chat_line": True,
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"discount_line": True,
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},
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# === List 4: Outside Counsel (scheduled: 22-23) ===
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# COUNSEL 4/5 — Setup and compliance overview
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22: {
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"cta_text": "Review the full setup process \u2192",
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"cta_url": SERVICE_PAGE,
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"utm": "counsel-4-overview",
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"chat_line": True,
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},
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# COUNSEL 5/5 — Referral arrangement
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23: {
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"cta_text": "Discuss a referral arrangement \u2192",
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"cta_url": CONTACT_PAGE,
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"utm": "counsel-5-referral",
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"chat_line": True,
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},
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}
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# Chat invitation block (inserted before footer)
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CHAT_BLOCK = f"""
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<tr><td style="padding:20px 40px 10px 40px;">
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<table cellpadding="0" cellspacing="0" border="0" width="100%"
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style="background:#f0f4f8;border-radius:8px;border:1px solid #e2e8f0;">
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<tr><td style="padding:16px 20px;font-family:Arial,sans-serif;font-size:14px;color:#475569;line-height:1.5;">
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<strong style="color:#1e3a5f;">Questions? We're online.</strong><br>
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Chat with us live on <a href="{SERVICE_PAGE}" style="color:#e63f2a;text-decoration:none;">our website</a>
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(look for the chat icon in the bottom-right corner),
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or call <strong>{PHONE}</strong>.
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</td></tr>
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</table>
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</td></tr>
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"""
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DISCOUNT_BLOCK = """
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<tr><td style="padding:10px 40px 0 40px;">
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<table cellpadding="0" cellspacing="0" border="0" width="100%"
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style="background:#eff6ff;border-radius:8px;border:1px solid #bfdbfe;">
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<tr><td style="padding:16px 20px;font-family:Arial,sans-serif;font-size:14px;color:#1e3a5f;line-height:1.5;">
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<strong>Split it into 4 payments:</strong> Pay ~$975/month with Klarna Pay in 4.
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Start your Canadian carrier setup today — pay over time.
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</td></tr>
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</table>
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</td></tr>
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"""
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def curl_get(path):
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cmd = ["curl", "-s", "-u", f"{API_USER}:{API_PASS}", f"{LISTMONK}{path}"]
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r = subprocess.run(cmd, capture_output=True, text=True, timeout=10)
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return json.loads(r.stdout)
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def curl_put(path, data):
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cmd = ["curl", "-s", "-X", "PUT", "-u", f"{API_USER}:{API_PASS}",
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"-H", "Content-Type: application/json",
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"-d", json.dumps(data), f"{LISTMONK}{path}"]
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r = subprocess.run(cmd, capture_output=True, text=True, timeout=10)
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return json.loads(r.stdout) if r.stdout else {"error": r.stderr}
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def update_campaign(campaign_id, config):
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"""Update a campaign's CTA button URL/text and add chat block."""
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# Get current campaign
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result = curl_get(f"/api/campaigns/{campaign_id}")
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campaign = result.get("data", {})
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if not campaign:
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print(f" Campaign {campaign_id} not found")
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return False
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name = campaign["name"]
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body = campaign.get("body", "")
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status = campaign.get("status", "?")
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if status not in ("draft", "scheduled"):
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print(f" SKIP {campaign_id} ({name}) — status={status}, already sent")
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return False
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# Build UTM URL
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base_url = config["cta_url"]
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utm = config["utm"]
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separator = "&" if "?" in base_url else "?"
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new_url = f"{base_url}{separator}utm_source=listmonk&utm_medium=email&utm_campaign={utm}"
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# Replace CTA button URL
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old_url = "https://performancewest.net/order/canada-crtc"
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body = body.replace(old_url, new_url)
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# Replace CTA button text
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new_text = config["cta_text"]
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# Match common CTA patterns
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for pattern in [
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r"(>)\s*Start your Canadian carrier setup[^<]*(</a>)",
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r"(>)\s*See what's included[^<]*(</a>)",
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r"(>)\s*See the full setup[^<]*(</a>)",
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r"(>)\s*See the full structure[^<]*(</a>)",
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r"(>)\s*See the Canadian carrier structure[^<]*(</a>)",
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r"(>)\s*Get started[^<]*(</a>)",
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]:
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body = re.sub(pattern, f"\\1{new_text}\\2", body, flags=re.IGNORECASE)
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# Add chat block before footer (find the footer section)
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if config.get("chat_line"):
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# Insert before the footer divider or the unsubscribe section
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footer_markers = [
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"<!-- footer -->",
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'<td style="padding:30px 40px;background:#f7f7f7',
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'<td style="background:#f7f7f7',
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"{{ .UnsubscribeURL }}",
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]
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for marker in footer_markers:
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if marker in body:
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insert_content = CHAT_BLOCK
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if config.get("discount_line"):
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insert_content = DISCOUNT_BLOCK + insert_content
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body = body.replace(marker, insert_content + marker, 1)
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break
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# Update campaign
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update_data = {"body": body}
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result = curl_put(f"/api/campaigns/{campaign_id}", update_data)
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if "error" not in result:
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print(f" OK {campaign_id} | {name}")
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print(f" CTA: {new_text}")
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print(f" URL: {new_url[:80]}")
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if config.get("chat_line"):
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print(f" + Chat invitation block")
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if config.get("discount_line"):
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print(f" + Discount code CRTC10")
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return True
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else:
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print(f" FAIL {campaign_id} | {result}")
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return False
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def main():
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print("Updating Listmonk campaign CTAs...")
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print(f" Service page: {SERVICE_PAGE}")
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print(f" Order page: {ORDER_PAGE}")
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print(f" Phone: {PHONE}")
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print()
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ok = 0
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fail = 0
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skip = 0
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for campaign_id, config in sorted(CAMPAIGN_CTAS.items()):
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result = update_campaign(campaign_id, config)
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if result is True:
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ok += 1
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elif result is False:
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fail += 1
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else:
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skip += 1
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print(f"\nDone: {ok} updated, {fail} failed/skipped")
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if __name__ == "__main__":
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main()
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