Listmonk @TrackLink registers ONE static URL per tracked link and points
every recipient's /link/<uuid> redirect at it. On per-subscriber hrefs
({{ lp_link }}, ?dot=, ?npi=, ?clia=) this is doubly broken:
- the registered links.url was captured before the {{ lp_link }} token
rendered, yielding /order/slug&utm_source=... (first &, no ?) -> 404
- even when valid it collapses every carrier/provider onto the first
subscriber's dot/npi/clia value
Real human clicks are already tracked via Umami campaign-click (bot
filtered), so Listmonk link tracking here is redundant and destructive.
Stripped @TrackLink from per-subscriber CTAs:
- scripts/create_deficiency_source_campaigns.py (_cta, _dot_check_cta)
- data/trucking_campaigns/{ucr,ifta}_*.html
- data/hc_campaigns/*.html (10 templates)
Static CTAs (e.g. CRTC ?code= order link) keep @TrackLink (safe).
Live fix to the 10 broken registered links.url rows applied separately
(first & -> ?), backup in listmonk.pw_links_dkim_fix_bak_20260622.
Docs: new runbook incident section + corrected the disproven
'use @TrackLink on all CTAs' guidance in fmcsa/hc plans.
Diagnosing zero healthcare sales (11k sent, 5479 opens, 0 clicks, 0 orders).
Root cause of clicks=0: Listmonk only registers a link for tracking when the
href ends with the literal @TrackLink marker; all 10 hc templates lacked it
(trucking/CRTC have it). So the entire funnel was unmeasurable below 'open'.
Changes:
- Click tracking: append @TrackLink + UTM to every /order/ CTA across all 10
templates (external gov self-verify links left untracked on purpose).
- Remove all service prices from emails (99/49/49/99yr/9mo). Price is
now revealed on the order page after value is established; catalog
(api/src/service-catalog.ts) stays source of truth. Kept the 0,000 OIG
penalty stat (regulatory fact, not our price). Added a neutral 'flat fee shown
up front' reassurance block where the fee table used to be.
- Compliance/honesty: the nppes_outdated email asserted a per-record
'FLAGGED OUT OF DATE / detected' status, but its selector only checks
deliverability and the data has no NPPES last-updated field -> unsubstantiated
for every recipient. Reframed to a generally-true periodic-attestation message
('PERIODIC REVIEW REQUIRED', 'most practices drift out of date'). Same hedging
applied to npi_reactivation ('may be deactivated ... confirm on official
sources'). Substantiated reval 'past due' claims (backed by the public CMS
Revalidation list) were kept.
- Fixed stale $299 OIG metadata in build script -> $79/mo (reference only).
Docs: docs/healthcare-competitive-pricing.md (benchmark research) and
docs/healthcare-email-compliance-review.md (CAN-SPAM / FTC / impersonation pass;
flags SOC2/HIPAA/PCI badge claims for owner confirmation).
Verified headless: all 10 render with 0 JS errors, exactly 1 tracked CTA each,
no price leaks.
