CAN-SPAM requires a valid physical postal address in every commercial email.
All 8 HC campaign templates and the FCC campaign_template.html only had
'Cheyenne, WY' (no street) -- added the full
'525 Randall Ave Ste 100-1195, Cheyenne, WY 82001' to match the (already-correct)
trucking templates. Audited every Listmonk source/sent campaign + wrapper
templates: all active sends carry address + unsubscribe.
Also: revalidation segments now use hc_revalidation_personal.html with subject
'Let's make sure your Medicare revalidation is handled in time'.
New HC template (hc_revalidation_turnover.html) that gets the warm, 'someone who
has our back' feel WITHOUT falsely claiming a prior business relationship (which
would be a deceptive practice under FTC/UDAP and is especially risky with
compliance-minded healthcare admins). Instead it leans on:
- the real staff-turnover insight ('whoever last handled this may have moved on')
- genuine relevance (their actual NPI + CMS revalidation due date)
- the safety-net positioning ('we keep an eye on this so it does not become your
problem' / 'we will make sure it gets done right no matter who handled it')
- true social proof (trusted by providers nationwide) + verify-on-CMS.gov
Every claim is true and defensible. Test sent to justin@.
