Campaign 509 (CRTC USF Q3, 4,156 sent) shipped with raw <a href> URLs, so
Listmonk never registered the links and recorded ZERO clicks -- even though
Umami logged the real order-page visits AND a carrier phoned in after clicking.
Same mistake docs/fmcsa-trucking-plan.md already flagged ("Use @TrackLink on all
CTAs"); the trucking campaigns do it, the CRTC one didn't.
Listmonk only tracks a link when its href ends with the literal @TrackLink marker
(it strips it and rewrites through lists.performancewest.net/link/). Added a
_track() helper that appends UTM params (so Umami attributes the visit too) +
@TrackLink, applied to both the primary order CTA and the guide-PDF download.
The running campaign 509's body was also patched live in the DB (same two links)
so its remaining sends record clicks. Future CRTC campaigns get it from source.
Reframe away from 'escape the FCC' optics that would draw enforcement attention:
- Header/flagbar: 'Move your VoIP home to Canada' / 'US obligations ride on your
upstream' (was 'no FCC reporting, no USAC, no S/S to run')
- Recast claims to 'CRTC regulatory home, not FCC' and scope the no-USF/no-499/
no-RMD claims to the Canadian-jurisdiction traffic (accurate for US-number
traffic, which rides on the compliant US upstream)
- STIR/SHAKEN bullet now explicitly pro-compliance: 'we don't help anyone dodge
call-authentication; upstream partners are fully S/S compliant'
- Drop 'outside the FCC's reach'
- Add honest caveat: Canada is not for short-duration/dialer traffic; Canadian
carriers are more stringent on ACD/ASR than anywhere; this is for real
conversational voice (UCaaS/PBX/business/residential/live-agent)
Pivot from the hedge/second-entity framing to the consolidation pitch: one CRTC
carrier as the home base, nexus in Canada, customers onboarded from anywhere.
Lead value props with the three concrete reseller realities:
- No FCC reporting (no 499-A/Q, no RMD recert)
- No USAC/USF on your revenue (contribution sits upstream)
- No STIR/SHAKEN to set up or run (reseller can't get a US token; upstream signs)
Add: No FCC Section 214 / no ongoing 214 burden -- CRTC BITS is a cheap,
low-burden notification by comparison. Header/subject reworked; keeps the honest
US-termination + upstream-signing explanation.
Address the two most common objections truthfully (researched against CRTC,
FCC 2025 Third-Party Authentication Order, and STIR/SHAKEN cross-border docs):
- US-based long-distance termination operators routinely accept traffic from
Canadian carriers (cross-border voice is a standard interconnect).
- STIR/SHAKEN: a Canadian reseller cannot get a US SPC token (US-carrier-only),
so US-bound calls are signed by the upstream US-number provider that assigns
the DIDs -- exactly how most small US carriers already rely on upstream
signing. Canadian-origin traffic falls under the lighter CRTC regime, handled
by the upstream Canadian carrier. Does NOT claim S/S disappears -- it moves to
the upstream, off the carrier's day-to-day operation.
Address the obvious 'but I need US numbers' objection: several Canadian
wholesale carriers (Fibernetics, Iristel, VoIP.ms, Telnyx, Bandwidth, Twilio,
Frontier) provision US DIDs to CRTC-registered carriers, so they can keep
serving US customers from the Canadian entity. Adds a Canada-advantage bullet
and updates the guide block to call out both US + Canadian DIDs.
The FCC's 2025 Robocall Mitigation Order (47 CFR 64.1200(n)(4), FCC 25-6)
requires collecting + authenticating a government-issued photo ID for every
new customer before turning up voice service. Add it to the US-carrier burden
list and the matching 'does not apply in Canada' advantage.
- campaign_helpers.py: extract the branded Listmonk HTML helpers (hdr/flagbar/
stats/cta/footer/P/UL/etc.) + create_campaign() from create_campaigns.py into
a side-effect-free shared module; create_campaign() now takes an altbody so
every campaign ships a plaintext alternative (deliverability).
- create_crtc_usf_campaign.py: build the one-off CRTC email hooked on the Q3
2026 USF factor (38.8%, +1.8pts, eff Jul 1), with a $200-off CANADA200 banner
(expires Fri 23:59 ET, CTA links carry ?code= for auto-apply), the full US
carrier burden vs Canada advantage, BC/ON incorporation, and a hosted
carrier-guide PDF download. Creates a DRAFT only; sending stays manual.
