Diagnosing zero healthcare sales (11k sent, 5479 opens, 0 clicks, 0 orders).
Root cause of clicks=0: Listmonk only registers a link for tracking when the
href ends with the literal @TrackLink marker; all 10 hc templates lacked it
(trucking/CRTC have it). So the entire funnel was unmeasurable below 'open'.
Changes:
- Click tracking: append @TrackLink + UTM to every /order/ CTA across all 10
templates (external gov self-verify links left untracked on purpose).
- Remove all service prices from emails (99/49/49/99yr/9mo). Price is
now revealed on the order page after value is established; catalog
(api/src/service-catalog.ts) stays source of truth. Kept the 0,000 OIG
penalty stat (regulatory fact, not our price). Added a neutral 'flat fee shown
up front' reassurance block where the fee table used to be.
- Compliance/honesty: the nppes_outdated email asserted a per-record
'FLAGGED OUT OF DATE / detected' status, but its selector only checks
deliverability and the data has no NPPES last-updated field -> unsubstantiated
for every recipient. Reframed to a generally-true periodic-attestation message
('PERIODIC REVIEW REQUIRED', 'most practices drift out of date'). Same hedging
applied to npi_reactivation ('may be deactivated ... confirm on official
sources'). Substantiated reval 'past due' claims (backed by the public CMS
Revalidation list) were kept.
- Fixed stale $299 OIG metadata in build script -> $79/mo (reference only).
Docs: docs/healthcare-competitive-pricing.md (benchmark research) and
docs/healthcare-email-compliance-review.md (CAN-SPAM / FTC / impersonation pass;
flags SOC2/HIPAA/PCI badge claims for owner confirmation).
Verified headless: all 10 render with 0 JS errors, exactly 1 tracked CTA each,
no price leaks.
CAN-SPAM requires a valid physical postal address in every commercial email.
All 8 HC campaign templates and the FCC campaign_template.html only had
'Cheyenne, WY' (no street) -- added the full
'525 Randall Ave Ste 100-1195, Cheyenne, WY 82001' to match the (already-correct)
trucking templates. Audited every Listmonk source/sent campaign + wrapper
templates: all active sends carry address + unsubscribe.
Also: revalidation segments now use hc_revalidation_personal.html with subject
'Let's make sure your Medicare revalidation is handled in time'.
The HC warmup pool is supply-constrained (~400 verified providers, all fed by
the same narrow 'revalidation 1-90 days OVERDUE' slice). This adds a mirror-image
proactive segment that targets providers whose Medicare revalidation is UPCOMING
within the next 1-90 days, drawn from the same CMS Revalidation Due Date List --
no new data source needed. 'Handle it before your deadline' is a strong pitch and
roughly doubles the deliverable pool.
- New selector reval_due_soon (status=upcoming, days_until in [HC_DUE_SOON_MIN,
HC_DUE_SOON_MAX] default 1-90).
- New segment revalidation_due_soon reusing the existing /order/npi-revalidation
service ($599) with template hc_revalidation_due_soon.html.
- attribs_for now exposes days_until (positive days to due date).
- Added to ACTIVE_SEGMENTS.
