The sales we got came at $79 + a 24hr coupon; cutting MCS-150 to $39 flat
removed urgency and conversions did NOT improve (a permanent low price sets a
new anchor and lets people defer). Restore the higher anchor and let an
expiring discount create the now-or-lose-it decision.
- Restore MCS-150 anchor $39 -> $79 (catalog single source + regenerated).
- build_trucking_campaigns.py: mint ONE random 5-letter coupon per send-day
(40% off, valid through 23:59:59 ET that day) into the existing discount_codes
table; inject coupon_code/pct/expires + a ?code= LP link into every email.
Idempotent per day; service-fee-only scope (gov/pass-through fees never cut).
- Listmonk MCS-150 (186) + Inactive USDOT (188) templates: lead with the
struck-through anchor + sale price + code + 'expires tonight', and point the
primary CTA at the order page (with code) instead of the 'free check' tool.
- OrderPriceBanner: validates ?code= via /api/v1/discount and shows
was/now + expiry; Wizard forwards the code to order creation.
- Verified: code gen, expiry math, scope enforcement, discount API
(40% off $79 = $47.40), site+api builds clean.
Add TruckingValueNotice on the 14 state trucking order pages. Each page now
shows, near the price:
- 'You already owe this' reframe: the tax/fee is a liability the moment the
carrier operates in the state; we do not create it.
- Per-program 'how you protect and recover money' bullets (IFTA fuel-tax
credits/refunds, IRP apportionment vs trip permits, avoided penalties,
citations, out-of-service, and protected operating revenue).
- 'Is this a tax write-off?' section: BOTH our service fee AND the state
tax/fee paid are deductible business expenses (IRC 162), with the exact
return line per entity type (Schedule C / 1120 / 1120-S / 1065), mirroring
the telecom TaxDeductibilityNotice pattern. Fuel taxes noted as part of
fuel cost.
Not tax advice; disclaimer included.
Add /order/{irp-registration,ifta-application,ifta-quarterly,or-weight-mile-tax,
ny-hut-registration,ky-kyu-registration,nm-weight-distance,ct-highway-use-fee,
ca-mcp-carb,state-dot-registration,intrastate-authority,osow-permit,
state-trucking-bundle,hazmat-phmsa,state-emissions,usdot-reactivation}.
Each renders the slug-gated state-trucking intake wizard. Site builds 48 pages,
new routes verified to render correct intake sections.
