Conversion fix for the checkout drop-off (54 sessions reached an /order/ page
over 3 days, 0 advanced to payment). Root cause was friction, not a bug: every
order page dropped a cold email-click straight into a 28-field intake Wizard
before showing any payment option.
- New ExpressCheckout.astro: payment-first entry. Shows price + the minimal
fields the API needs (prefilled from public records: ?dot= FMCSA census for
trucking, ?npi= NPPES lookup for healthcare) + Continue to payment. Creates a
single-service batch-of-one (POST /compliance-orders/batch, which does NOT
gate Stripe on intake_data_validated) then create-session -> Stripe. Full
intake is collected AFTER payment via the per-service 'Complete Your Intake
Form' email the webhook already sends (links to /order/<slug>?order=CO-xxx,
which re-enters the Wizard in paid-intake mode).
- New OrderFlow.astro: single source of truth replacing ~50 near-identical thin
Wizard wrappers. Trucking + healthcare default to payment-first (express on
top, marketing hero moved BELOW the CTA). Telecom + corporate keep Wizard-first
(rich pre-payment FCC/499 intake, no public-records prefill). Paid-intake
re-entry (?order=/?token=) always renders the full Wizard.
- Rewrote all 50 /order/*.astro pages to use OrderFlow (foreign-qualification
keeps its multi-state toggle via slotted content).
- Fixed the dead Tawk.to live-chat widget site-wide: the snippet set an invalid
crossorigin='*' attribute, forcing the browser into anonymous CORS mode and
blocking the script (0 chat requests fired anywhere). Removed it to match
Tawk's official snippet (footer partial + 73 static public/*.html files).
Verified: build clean; express on top with hero below; ?dot=/?npi= prefill;
paid-intake re-entry swaps to Wizard; telecom stays wizard-first; batch-of-one
-> live Stripe URL; both POST endpoints allow the prod origin via CORS.
Email security gateways (Microsoft Defender Safe Links / ATP, Proofpoint,
Mimecast, Barracuda, etc.) auto-fetch and often render every link in a
campaign email to scan for malware. The advanced ones drive a real headless
browser, execute JS, and fire Umami pageviews/clicks that masquerade as human
visits -- inflating campaign click-through.
New site/public/js/pw-bot-filter.js queries multiple real-browser signals and
gates Umami via its official data-before-send hook (umamiBeforeSend), dropping
all events when the visitor is a bot. Signals (from empirical chromium probing):
decisive: navigator.webdriver, HeadlessChrome UA, known scanner UAs, zero/
collapsed screen|viewport|outer geometry, window LARGER than the
physical screen (impossible on real HW; uses outerW/H so page zoom
does not false-positive), software GPU rasterizer (SwiftShader/
llvmpipe/swrast via WebGL UNMASKED_RENDERER), zero logical CPUs.
soft (>=2 to trip): tiny screen, inner>screen, low color depth, empty
navigator.languages, no input device (no fine/coarse pointer + no
hover + 0 touch), no WebGL on a desktop UA.
Designed to FAIL OPEN: only strong/corroborated evidence suppresses, so real
visitors (incl. zoomed, privacy-tooled, remote-desktop, kiosk) still count.
Wired before the Umami tag in Base.astro (Astro pages) and all 86 static
public/**/*.html pages; both load with defer so order is guaranteed and the
hook is defined before Umami reads it.
Tested end-to-end with chromium (site/tests/bot-filter.test.sh, 4/4):
default headless-new, spoofed-Windows-UA + normal 1366x768 window, and
spoofed-UA + 1x1 window are all caught; hook returns null to drop the event.
New page /services/corporate/dexit-reincorporation (matches CRTC service-page
structure): explains DEXIT, the DE franchise-tax dollar driver (real Oracle Health
proxy: $23,600 -> ~$1,000), NV/TX/FL destination guidance, 6-step how-it-works,
3 cited real SEC reincorporation filings (Oracle Health, FG Financial, LogicMark)
with verbatim quotes + EDGAR links, honesty callout, and a lead-gen CTA ('Get my
DEXIT estimate' -> /contact?topic=dexit, NOT a buy-now checkout). Linked from the
corporate services index (new card) + the global Services dropdown across the site.
docs/dexit-cited-filings.md: the filing excerpts + verified gov/statute links.
docs/dexit-readiness-assessment.md: HONEST e2e readiness -- new NV/TX formation is
built (checkout order_type=formation -> formation_orders -> ERPNext SO ->
formation_worker -> TX/NV adapters) but unverified e2e; the 'move a company'
(conversion/domestication) flow + corporate annual-report automation are NOT built;
EIN is kept on a conversion (our ein_worker does NEW EINs only). Page stays lead-gen
until the generic entity-conversion SKU + admin-assisted handler are built+tested.
