Diagnosing zero healthcare sales (11k sent, 5479 opens, 0 clicks, 0 orders).
Root cause of clicks=0: Listmonk only registers a link for tracking when the
href ends with the literal @TrackLink marker; all 10 hc templates lacked it
(trucking/CRTC have it). So the entire funnel was unmeasurable below 'open'.
Changes:
- Click tracking: append @TrackLink + UTM to every /order/ CTA across all 10
templates (external gov self-verify links left untracked on purpose).
- Remove all service prices from emails (99/49/49/99yr/9mo). Price is
now revealed on the order page after value is established; catalog
(api/src/service-catalog.ts) stays source of truth. Kept the 0,000 OIG
penalty stat (regulatory fact, not our price). Added a neutral 'flat fee shown
up front' reassurance block where the fee table used to be.
- Compliance/honesty: the nppes_outdated email asserted a per-record
'FLAGGED OUT OF DATE / detected' status, but its selector only checks
deliverability and the data has no NPPES last-updated field -> unsubstantiated
for every recipient. Reframed to a generally-true periodic-attestation message
('PERIODIC REVIEW REQUIRED', 'most practices drift out of date'). Same hedging
applied to npi_reactivation ('may be deactivated ... confirm on official
sources'). Substantiated reval 'past due' claims (backed by the public CMS
Revalidation list) were kept.
- Fixed stale $299 OIG metadata in build script -> $79/mo (reference only).
Docs: docs/healthcare-competitive-pricing.md (benchmark research) and
docs/healthcare-email-compliance-review.md (CAN-SPAM / FTC / impersonation pass;
flags SOC2/HIPAA/PCI badge claims for owner confirmation).
Verified headless: all 10 render with 0 JS errors, exactly 1 tracked CTA each,
no price leaks.
- Upgrade the plain teal record banner to the authoritative barber-pole 'Official
record' banner in the personal/turnover/overdue-personal templates (the switch
to personal templates had dropped the striped look from live revalidation sends).
- nppes_outdated: replace plain info table with the striped 'Official record -
NPPES NPI Registry' card (status honestly labeled as our compliance flag).
- Wire revalidation_overdue -> hc_revalidation_overdue_personal.html with a direct
past-due subject ('Your Medicare revalidation is past due - let's get it filed')
and PAST DUE status + days-overdue in the record card; due_soon stays warm.
- Striped card now on all 7 templates that show a real record; oig_screening and
compliance_bundle correctly omit it (no specific record to display).
CAN-SPAM requires a valid physical postal address in every commercial email.
All 8 HC campaign templates and the FCC campaign_template.html only had
'Cheyenne, WY' (no street) -- added the full
'525 Randall Ave Ste 100-1195, Cheyenne, WY 82001' to match the (already-correct)
trucking templates. Audited every Listmonk source/sent campaign + wrapper
templates: all active sends carry address + unsubscribe.
Also: revalidation segments now use hc_revalidation_personal.html with subject
'Let's make sure your Medicare revalidation is handled in time'.
Adds hc_revalidation_personal.html: the turnover safety-net email plus a
personal guarantee card from Justin Hannah -- round headshot (links to /about so
readers can confirm a real person stands behind it), an italic satisfaction-
guarantee quote ('I will personally make it right... that is my promise'), a
rendered 'Justin Hannah' signature (Dancing Script, SIL OFL), and his title
(Founder & Principal Consultant). Signature image generated via PIL and added to
site/public/images/justin-signature.png. Test sent to justin@.
