- Created /js/pw-analytics.js with conversion funnel events
- Added to Base.astro layout (all Astro pages) + 6 static HTML pages
- Events tracked: compliance-check-start, compliance-check-complete,
order-cta-click, checkout-page-view, checkout-start, esign-opened,
esign-submitted, campaign-click (UTM attribution), contact-form-submit
- Server-side payment-complete event from checkout webhook via Umami API
- Auto-tracks any element with data-track="event-name" attribute
Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>