new-site/data
justin 23af463213 hc: honest-but-warm 'turnover safety-net' revalidation email draft
New HC template (hc_revalidation_turnover.html) that gets the warm, 'someone who
has our back' feel WITHOUT falsely claiming a prior business relationship (which
would be a deceptive practice under FTC/UDAP and is especially risky with
compliance-minded healthcare admins). Instead it leans on:
 - the real staff-turnover insight ('whoever last handled this may have moved on')
 - genuine relevance (their actual NPI + CMS revalidation due date)
 - the safety-net positioning ('we keep an eye on this so it does not become your
   problem' / 'we will make sure it gets done right no matter who handled it')
 - true social proof (trusted by providers nationwide) + verify-on-CMS.gov
Every claim is true and defensible. Test sent to justin@.
2026-06-13 20:54:57 -05:00
..
hc_campaigns hc: honest-but-warm 'turnover safety-net' revalidation email draft 2026-06-13 20:54:57 -05:00
otc_leads.csv data(otc): add display_name + short_name merge fields for outreach 2026-06-09 07:14:06 -05:00
otc_leads_rejected.csv scripts(otc): dedupe by CIK; commit the 861-company lead list 2026-06-09 07:10:54 -05:00