Campaign 509 (CRTC USF Q3, 4,156 sent) shipped with raw <a href> URLs, so
Listmonk never registered the links and recorded ZERO clicks -- even though
Umami logged the real order-page visits AND a carrier phoned in after clicking.
Same mistake docs/fmcsa-trucking-plan.md already flagged ("Use @TrackLink on all
CTAs"); the trucking campaigns do it, the CRTC one didn't.
Listmonk only tracks a link when its href ends with the literal @TrackLink marker
(it strips it and rewrites through lists.performancewest.net/link/). Added a
_track() helper that appends UTM params (so Umami attributes the visit too) +
@TrackLink, applied to both the primary order CTA and the guide-PDF download.
The running campaign 509's body was also patched live in the DB (same two links)
so its remaining sends record clicks. Future CRTC campaigns get it from source.