No description
4ed1498ef3
Pivot the weakest healthcare email from an 'your record is out of date -> buy an
update' sell into a free, value-first compliance check (the funnel already
exists: /tools/npi-compliance-check + /api/v1/npi/lookup run 5 live gov checks --
NPI status, Medicare revalidation, OIG/SAM exclusions, NPPES freshness -- and
deep-link to the right paid fix).
- Subject: 'A free compliance check for your NPI' (was 'may be out of date').
- Header: 'Free NPI Compliance Check' covering NPPES/revalidation/exclusions/NPI.
- Body: keep the REAL last_updated date as a credibility hook ('we pulled your
public records'), but frame it honestly ('that's usually fine') and pivot to
the broader free check. Adds a 4-item 'your free check covers' card.
- CTA now -> /tools/npi-compliance-check?npi={npi} (prefills + auto-runs their
own check on landing) with @TrackLink + UTM; dropped the straight-to-order
NPPES CTA and the redundant 'look up on NPPES' button.
- Reassurance reframed to free-first ('the check is completely free; a fix is
optional, flat-fee'). cta_path updated in the segment registry.
- Verified: render + plaintext + headless screenshot, CTA tracked, no stray
order link, zero unfilled tokens.
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| .claude/projects/-home-justin-projects-performancewest-new-site/memory | ||
| api | ||
| chrome-extension/fcc-access-helper | ||
| data | ||
| docs | ||
| docserver | ||
| erpnext | ||
| frappe_adyen | ||
| frappe_ca_registry | ||
| frappe_crypto | ||
| infra | ||
| mcp | ||
| monitoring | ||
| node-compile-cache/v25.1.0-x64-392347a2-1000 | ||
| performancewest_erpnext | ||
| scripts | ||
| site | ||
| src | ||
| test_screenshots | ||
| .gitignore | ||
| CLAUDE.md | ||
| deploy.sh | ||
| docker-compose.dev.override.yml | ||
| docker-compose.yml | ||
| extract-erpnext-assets.sh | ||