new-site/data/trucking_campaigns/ifta_quarterly_reminder.html
justin 3325259af7 fix(email): drop @TrackLink from per-subscriber CTAs (404 + collapse bug)
Listmonk @TrackLink registers ONE static URL per tracked link and points
every recipient's /link/<uuid> redirect at it. On per-subscriber hrefs
({{ lp_link }}, ?dot=, ?npi=, ?clia=) this is doubly broken:
 - the registered links.url was captured before the {{ lp_link }} token
   rendered, yielding /order/slug&utm_source=... (first &, no ?) -> 404
 - even when valid it collapses every carrier/provider onto the first
   subscriber's dot/npi/clia value

Real human clicks are already tracked via Umami campaign-click (bot
filtered), so Listmonk link tracking here is redundant and destructive.

Stripped @TrackLink from per-subscriber CTAs:
 - scripts/create_deficiency_source_campaigns.py (_cta, _dot_check_cta)
 - data/trucking_campaigns/{ucr,ifta}_*.html
 - data/hc_campaigns/*.html (10 templates)

Static CTAs (e.g. CRTC ?code= order link) keep @TrackLink (safe).
Live fix to the 10 broken registered links.url rows applied separately
(first & -> ?), backup in listmonk.pw_links_dkim_fix_bak_20260622.

Docs: new runbook incident section + corrected the disproven
'use @TrackLink on all CTAs' guidance in fmcsa/hc plans.
2026-06-22 17:01:39 -05:00

43 lines
4.5 KiB
HTML

<div style="font-family:-apple-system,system-ui,sans-serif;max-width:600px;margin:0 auto">
<div style="background:#1a2744;padding:24px;text-align:center;border-radius:12px 12px 0 0">
<img src="https://performancewest.net/images/logo.png" alt="Performance West" style="height:40px">
</div>
<div style="background:#fff;border:1px solid #e2e8f0;padding:32px;border-radius:0 0 12px 12px">
<p style="font-size:15px;color:#374151;line-height:1.6">{{ .Subscriber.Attribs.company }},<br>DOT# {{ .Subscriber.Attribs.dot_number }}</p>
<h1 style="font-size:22px;color:#dc2626;margin:16px 0">{{ .Subscriber.Attribs.ifta_headline }}</h1>
<p style="font-size:15px;color:#374151;line-height:1.6">{{ .Subscriber.Attribs.ifta_urgency }}</p>
<p style="font-size:15px;color:#374151;line-height:1.6">Your IFTA fuel-tax return for <strong>{{ .Subscriber.Attribs.ifta_quarter }}</strong> is due <strong>{{ .Subscriber.Attribs.ifta_due_date }}</strong>. Miss it and you face:</p>
<ul style="font-size:15px;color:#374151;line-height:1.8">
<li><strong>Late penalties</strong> ($50 or 10% of net tax due, whichever is greater)</li>
<li><strong>Interest</strong> on unpaid tax in every member jurisdiction</li>
<li>Risk of your <strong>IFTA license being suspended</strong> - which can put you out of service</li>
</ul>
{{ if .Subscriber.Attribs.coupon_code }}
<div style="background:#fff7ed;border:2px solid #f97316;border-radius:10px;padding:20px;margin:20px 0;text-align:center">
<p style="font-size:13px;font-weight:700;color:#9a3412;letter-spacing:.04em;margin:0 0 6px">TODAY ONLY - {{ .Subscriber.Attribs.coupon_pct }}% OFF</p>
<p style="font-size:18px;font-weight:700;color:#9a3412;margin:0 0 4px">We file your IFTA quarterly return for <span style="text-decoration:line-through;color:#c2410c;font-weight:600">$109</span> <span style="color:#15803d">$65</span>.</p>
<p style="font-size:14px;color:#9a3412;margin:0 0 4px">Use code <strong style="font-size:16px;letter-spacing:.08em">{{ .Subscriber.Attribs.coupon_code }}</strong> at checkout.</p>
<p style="font-size:12px;color:#b91c1c;font-weight:700;margin:0">Expires {{ .Subscriber.Attribs.coupon_expires }}.</p>
</div>
{{ else }}
<div style="background:#f0fdf4;border:2px solid #86efac;border-radius:10px;padding:20px;margin:20px 0;text-align:center">
<p style="font-size:18px;font-weight:700;color:#166534;margin:0 0 4px">We file your IFTA quarterly return for $109.</p>
<p style="font-size:14px;color:#15803d;margin:0">Send us your miles and fuel by state - we calculate and file. No portals, no math.</p>
</div>
{{ end }}
<div style="background:#f8fafc;border:1px solid #e2e8f0;border-radius:8px;padding:16px;margin:20px 0">
<p style="font-size:14px;color:#374151;margin:0 0 6px"><strong>We do the math for you.</strong></p>
<p style="font-size:13px;color:#64748b;margin:0;line-height:1.6">Send us your total miles and gallons by jurisdiction for the quarter. We calculate the tax owed for every state you ran in, prepare the return, and file it. You just review and we handle the rest - so you can get back to driving.</p>
</div>
<div style="text-align:center;margin:24px 0">
<a href="{{ .Subscriber.Attribs.lp_link }}&utm_source=listmonk&utm_medium=email&utm_campaign=ifta-quarterly" style="display:inline-block;padding:14px 36px;background:#f97316;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:16px">10-4 - File My IFTA Return &rarr;</a>
</div>
<p style="font-size:14px;color:#64748b;line-height:1.6">Or call us directly at <a href="tel:8884110383" style="color:#f97316;font-weight:600">(888) 411-0383</a>.</p>
<div style="text-align:center;margin:18px 0 4px;padding-top:14px;border-top:1px solid #e5e7eb">
<p style="font-size:13px;color:#94a3b8;margin:0 0 6px">Already took care of this quarter?</p>
<a href="{{ .Subscriber.Attribs.ifta_filed_link }}" style="font-size:13px;color:#64748b;text-decoration:underline">I already filed it - stop reminding me</a>
</div>
<p style="font-size:14px;color:#64748b">Performance West Inc.<br>DOT Compliance Services</p>
</div>
<div style="text-align:center;padding:16px;font-size:11px;color:#94a3b8"><a href="https://performancewest.net" style="color:#94a3b8">performancewest.net</a> &middot; (888) 411-0383</div><div style="text-align:center;padding:0 16px 18px;font-size:11px;color:#94a3b8;line-height:1.7">Gotta hit a 10-100 and pull off this channel? <a href="{{ UnsubscribeURL }}" style="color:#94a3b8;text-decoration:underline">Unsubscribe here</a>.<br>Performance West Inc. &middot; 525 Randall Ave Ste 100-1195, Cheyenne, WY 82001</div>
</div>