new-site/scripts/build_registry_outreach_lists.py
justin 59f320ae0e Add verified 500k+ email registry pipeline (FMCSA + CT SOS)
Section 10 of new-sector-compliance-targets.md rewritten with live-pulled,
verified results for the 'which verticals have 500k+ email leads' question:

- USPTO trademarks (#1) DISPROVEN: owner email is not in any free bulk file
  (Daily XML DTD + Case Files research dataset have no email column) and the
  TSDR/ODP API is now ID.me-auth-walled (2026-06-18). Demoted to needs-append.
- FMCSA Company Census is the real 500k+ winner: 2.93M rows w/ email_address,
  1.66M active+email (1.59M distinct), 636,278 overdue MCS-150. 92% verify.
- Connecticut SOS (#3) is the email-native state flagship: 787k w/ business
  email, 439,763 active+email, 97,466 overdue annual reports. 96% verify.
  (No other state business registry on Socrata exposes a business email.)

New scripts/build_registry_outreach_lists.py: one extensible engine with
due_date and staleness clock types; CT + FMCSA adapters; emits overdue,
due_soon, active_emailable CSVs compatible with verify_csv_emails.py.
2026-06-30 17:39:20 -05:00

357 lines
14 KiB
Python

#!/usr/bin/env python3
"""Build public-registry outreach lists with EMAIL + a dateable compliance clock.
Implements the "500k+ email leads" verticals from
docs/new-sector-compliance-targets.md sec 10. The winning pattern is always:
public registry -> recurring obligation -> automated deficiency check
-> EMAIL outreach -> fixed-price filing service.
Unlike NPPES (email-poor) and EPA RCRA (no email at all), these registries expose
a real, cold-emailable contact email in a FREE bulk/Socrata feed AND a column we
can turn into a dateable "your X is due/overdue" hook:
ct Connecticut SOS Business Registry -- VERIFIED this session
data.ct.gov/n7gp-d28j | email: business_email_address
clock: annual_report_due_date (annual report) -> overdue/due-soon
~439,763 ACTIVE + email (303k distinct), ~97,466 OVERDUE annual reports.
fmcsa FMCSA Company Census (motor carriers) -- VERIFIED this session
data.transportation.gov/az4n-8mr2 | email: email_address
clock: mcs150_date + 24mo (biennial MCS-150 update) -> overdue/due-soon
~2,927,276 rows with email (2.79M distinct), ~1,668,135 ACTIVE + email.
This is the genuine 500k+ email vertical (replaces USPTO trademarks,
whose owner email is NOT in any free bulk file and whose API is now
ID.me-auth-walled as of 2026-06-18).
Two clock types are supported per adapter:
* "due_date" : a column already holds the obligation's due date.
* "staleness" : a column holds the last-filed date; due = last + interval_days.
Adding a registry = one Registry entry (Socrata host, resource, column mapping).
Output (every row has an `email` column, per verify_csv_emails.py's contract):
out/<key>_overdue.csv obligation PAST DUE (hottest leads)
out/<key>_due_soon.csv due within --soon-days (pre-emptive)
out/<key>_active_emailable.csv all active + email (broad campaign)
Then MX/SMTP-verify on the NON-sending IP before importing:
python3 scripts/verify_csv_emails.py --in out/ct_overdue.csv --out out/ct_overdue
Usage:
python3 scripts/build_registry_outreach_lists.py --registries ct,fmcsa
python3 scripts/build_registry_outreach_lists.py --registries ct --max-rows 5000
python3 scripts/build_registry_outreach_lists.py --list
"""
from __future__ import annotations
import argparse
import csv
import datetime
import json
import os
import sys
import time
import urllib.parse
import urllib.request
from collections import Counter
from dataclasses import dataclass
UA = "performancewest-registry-outreach/1.0 (+https://performancewest.net)"
def email_ok(e: str) -> bool:
e = (e or "").strip()
return bool(e) and "@" in e and "." in e.split("@")[-1] and " " not in e
@dataclass
class Registry:
"""One public registry that exposes a cold-emailable contact + a clock."""
key: str
name: str
host: str # Socrata host, e.g. data.ct.gov
resource: str # Socrata 4x4, e.g. n7gp-d28j
email_field: str # primary cold-emailable email column
name_field: str
obligation: str # human label, e.g. "annual report"
clock: str # "due_date" | "staleness"
clock_field: str # due-date col, OR last-filed col for staleness
interval_days: int = 0 # for staleness: days from last-filed to due
status_field: str | None = None
active_values: tuple[str, ...] = ()
alt_email_field: str | None = None
id_field: str | None = None
type_field: str | None = None
naics_field: str | None = None
city_field: str | None = None
state_field: str | None = None
phone_field: str | None = None
notes: str = ""
REGISTRIES: dict[str, Registry] = {
"ct": Registry(
key="ct",
name="Connecticut SOS Business Registry",
host="data.ct.gov",
resource="n7gp-d28j",
email_field="business_email_address",
alt_email_field="category_survey_email_address",
name_field="name",
obligation="annual report",
clock="due_date",
clock_field="annual_report_due_date",
status_field="status",
active_values=("active",),
id_field="accountnumber",
type_field="business_type",
naics_field="naics_code",
city_field="billingcity",
state_field="billingstate",
notes="business_email_address is a real cold-emailable inbox; "
"annual_report_due_date is the dateable annual-report clock.",
),
"fmcsa": Registry(
key="fmcsa",
name="FMCSA Company Census (motor carriers)",
host="data.transportation.gov",
resource="az4n-8mr2",
email_field="email_address",
name_field="legal_name",
obligation="MCS-150 biennial update",
clock="staleness",
clock_field="mcs150_date",
interval_days=730, # biennial
status_field="status_code",
active_values=("a",), # A = active
id_field="dot_number",
type_field="carrier_operation",
city_field="phy_city",
state_field="phy_state",
phone_field="phone",
notes="email_address coverage ~2.9M rows; mcs150_date + 24mo is the "
"biennial MCS-150 staleness clock. Replaces USPTO (now auth-walled).",
),
}
def socrata_get(host: str, resource: str, params: dict) -> list[dict]:
url = f"https://{host}/resource/{resource}.json?{urllib.parse.urlencode(params)}"
req = urllib.request.Request(url, headers={"User-Agent": UA, "Accept": "application/json"})
with urllib.request.urlopen(req, timeout=180) as r:
return json.loads(r.read().decode("utf-8"))
def socrata_count(host: str, resource: str, where: str | None = None) -> int:
params = {"$select": "count(1)"}
if where:
params["$where"] = where
rows = socrata_get(host, resource, params)
return int(rows[0].get("count_1", 0)) if rows else 0
def parse_date(val: str | None) -> datetime.date | None:
if not val:
return None
val = val.strip()
for fmt in ("%Y-%m-%dT%H:%M:%S.%f", "%Y-%m-%dT%H:%M:%S", "%Y-%m-%d",
"%m/%d/%Y", "%m/%d/%Y %H:%M:%S",
"%Y%m%d %H%M", "%Y%m%d"): # FMCSA mcs150_date = 'YYYYMMDD HHMM'
try:
return datetime.datetime.strptime(val, fmt).date()
except ValueError:
continue
try:
return datetime.datetime.strptime(val[:10], "%Y-%m-%d").date()
except ValueError:
return None
def due_date_for(reg: Registry, raw: str | None) -> datetime.date | None:
"""Resolve the obligation's due date from the registry's clock column."""
d = parse_date(raw)
if d is None:
return None
if reg.clock == "staleness":
return d + datetime.timedelta(days=reg.interval_days)
return d # due_date
def fetch_active_emailable(reg: Registry, max_rows: int | None, page: int = 50000):
"""Yield raw rows: active records that carry a usable email (server-filtered)."""
cols = [c for c in {
reg.id_field, reg.name_field, reg.email_field, reg.alt_email_field,
reg.status_field, reg.clock_field, reg.type_field, reg.naics_field,
reg.city_field, reg.state_field, reg.phone_field,
} if c]
where = [f"{reg.email_field} IS NOT NULL"]
if reg.status_field and reg.active_values:
ors = " OR ".join(f"upper({reg.status_field})='{v.upper()}'" for v in reg.active_values)
where.append(f"({ors})")
where_s = " AND ".join(where)
offset, pulled = 0, 0
while True:
params = {
"$select": ",".join(cols),
"$where": where_s,
"$order": (reg.id_field or reg.name_field),
"$limit": page,
"$offset": offset,
}
rows = socrata_get(reg.host, reg.resource, params)
if not rows:
break
for r in rows:
email = (r.get(reg.email_field) or "").strip()
if not email_ok(email) and reg.alt_email_field:
email = (r.get(reg.alt_email_field) or "").strip()
if not email_ok(email):
continue
yield r, email.lower()
pulled += 1
if max_rows and pulled >= max_rows:
return
offset += len(rows)
if len(rows) < page:
break
HEADER = ["registry", "entity_id", "name", "email", "phone", "entity_type",
"naics", "city", "biz_state", "status", "obligation",
"due_date", "days_overdue", "deficiency", "last_filed"]
def enrich(reg: Registry, r: dict, email: str, today: datetime.date) -> dict:
raw = r.get(reg.clock_field) if reg.clock_field else None
last_filed = parse_date(raw) if reg.clock == "staleness" else None
due = due_date_for(reg, raw)
if due:
days_overdue = (today - due).days
deficiency = "overdue" if days_overdue > 0 else "upcoming"
else:
days_overdue, deficiency = None, "no_date"
return {
"registry": reg.key,
"entity_id": r.get(reg.id_field, "") if reg.id_field else "",
"name": r.get(reg.name_field, ""),
"email": email,
"phone": r.get(reg.phone_field, "") if reg.phone_field else "",
"entity_type": r.get(reg.type_field, "") if reg.type_field else "",
"naics": r.get(reg.naics_field, "") if reg.naics_field else "",
"city": r.get(reg.city_field, "") if reg.city_field else "",
"biz_state": r.get(reg.state_field, "") if reg.state_field else "",
"status": r.get(reg.status_field, "") if reg.status_field else "",
"obligation": reg.obligation,
"due_date": due.isoformat() if due else "",
"days_overdue": days_overdue if days_overdue is not None else "",
"deficiency": deficiency,
"last_filed": last_filed.isoformat() if last_filed else "",
}
def write_csv(path: str, rows: list[dict]) -> None:
with open(path, "w", newline="") as f:
w = csv.DictWriter(f, fieldnames=HEADER)
w.writeheader()
w.writerows(rows)
def main() -> int:
ap = argparse.ArgumentParser(description=__doc__,
formatter_class=argparse.RawDescriptionHelpFormatter)
ap.add_argument("--registries", default="ct,fmcsa",
help="comma list of registry keys (default: ct,fmcsa)")
ap.add_argument("--out-dir", default="/tmp/registry_out")
ap.add_argument("--soon-days", type=int, default=90)
ap.add_argument("--max-rows", type=int, default=None,
help="cap rows per registry (quick test)")
ap.add_argument("--dedupe-email", action="store_true",
help="keep one row per email (most-overdue first)")
ap.add_argument("--list", action="store_true", dest="do_list")
args = ap.parse_args()
if args.do_list:
print("Configured registries (email + dateable clock):\n")
for k, reg in REGISTRIES.items():
print(f" {k:6} {reg.name}")
print(f" {reg.host}/{reg.resource} email={reg.email_field!r}")
print(f" clock={reg.clock}({reg.clock_field}"
+ (f"+{reg.interval_days}d" if reg.clock == 'staleness' else "")
+ f") obligation={reg.obligation!r}\n")
return 0
os.makedirs(args.out_dir, exist_ok=True)
today = datetime.date.today()
keys = [k.strip().lower() for k in args.registries.split(",") if k.strip()]
grand = Counter()
for k in keys:
reg = REGISTRIES.get(k)
if not reg:
print(f"!! unknown registry {k!r} (see --list)", file=sys.stderr)
continue
print(f"\n=== {reg.name} [{k}] :: {reg.host}/{reg.resource} ===")
try:
print(f" dataset rows: {socrata_count(reg.host, reg.resource):,}")
except Exception as e:
print(f" (count failed: {e})")
t0 = time.time()
rows: list[dict] = []
seen: set[str] = set()
for r, email in fetch_active_emailable(reg, args.max_rows):
er = enrich(reg, r, email, today)
if args.dedupe_email:
if email in seen:
continue
seen.add(email)
rows.append(er)
if len(rows) % 100000 == 0:
print(f" pulled {len(rows):,} ({len(rows)/max(time.time()-t0,1e-6):.0f}/s)")
overdue = [r for r in rows if r["deficiency"] == "overdue"]
overdue.sort(key=lambda r: -(r["days_overdue"] or 0))
def days_until(r: dict) -> int | None:
d = parse_date(r["due_date"])
return (d - today).days if d else None
soon = [r for r in rows if r["deficiency"] == "upcoming"
and (du := days_until(r)) is not None and 0 <= du <= args.soon_days]
soon.sort(key=days_until)
rank = {"overdue": 0, "upcoming": 1, "no_date": 2}
rows.sort(key=lambda r: (rank.get(r["deficiency"], 3), -(r["days_overdue"] or 0)))
p_over = os.path.join(args.out_dir, f"{k}_overdue.csv")
p_soon = os.path.join(args.out_dir, f"{k}_due_soon.csv")
p_all = os.path.join(args.out_dir, f"{k}_active_emailable.csv")
write_csv(p_over, overdue)
write_csv(p_soon, soon)
write_csv(p_all, rows)
uniq = len({r["email"] for r in rows})
grand["rows"] += len(rows); grand["overdue"] += len(overdue); grand["soon"] += len(soon)
print(f" active+emailable: {len(rows):,} (distinct emails {uniq:,})")
print(f" OVERDUE {reg.obligation}: {len(overdue):,} -> {p_over}")
print(f" due soon (<= {args.soon_days}d): {len(soon):,} -> {p_soon}")
print(f" all active emailable: {len(rows):,} -> {p_all}")
print(f" pulled in {time.time()-t0:.0f}s")
print("\n=== TOTALS ===")
print(f" active+emailable: {grand['rows']:,}")
print(f" overdue: {grand['overdue']:,}")
print(f" due soon: {grand['soon']:,}")
print("\nNext: MX/SMTP-verify on the NON-sending IP before import, e.g.")
print(f" python3 scripts/verify_csv_emails.py --in {args.out_dir}/{keys[0]}_overdue.csv "
f"--out {args.out_dir}/{keys[0]}_overdue")
return 0
if __name__ == "__main__":
sys.exit(main())