An old NPPES last_updated date does NOT mean the practice closed or that CMS
penalizes them: an NPI never expires and there is no NPPES login schedule. Many
records are stale precisely because nothing changed. Removed the overclaim that
an old record 'has almost certainly drifted' and the false 'attest periodically'
duty. Now states the real rule (correct NPPES within 30 days of a change) and
makes the harm conditional ('if anything has changed since then, your record is
now out of date'). Keeps NPPES distinct from Medicare revalidation/PECOS, which
is the separate segment that actually carries deactivation stakes.
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118 lines
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HTML
<!DOCTYPE html><html lang="en"><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width,initial-scale=1"><style>@media only screen and (max-width:600px){.pw-wrap{width:100%!important;border-radius:0!important;}.pw-pad{padding:24px 16px!important;}}body,table,td,p,a{-webkit-text-size-adjust:100%;}table{border-collapse:collapse!important;}img{border:0;}</style></head><body style="margin:0;padding:0;background:#eef0f3;">
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<center>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="background:#eef0f3;"><tr><td style="padding:24px 10px;">
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<table role="presentation" class="pw-wrap" width="620" cellpadding="0" cellspacing="0" style="margin:0 auto;border-radius:10px;overflow:hidden;background:#fff;">
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<!-- Header -->
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<tr><td style="background-color:#0f766e;background:linear-gradient(135deg,#0f766e 0%,#14b8a6 100%);padding:26px 28px;">
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<img src="https://performancewest.net/images/logo-white.png" alt="Performance West" style="height:44px;margin-bottom:10px;display:block" />
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<h1 style="color:#fff;margin:0;font-size:22px;font-weight:700;font-family:Inter,system-ui,sans-serif;">NPPES Data Check</h1>
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<p style="color:#ccfbf1;margin:6px 0 0;font-size:13px;font-family:Inter,system-ui,sans-serif;">Keep your registry record current & attested</p>
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</td></tr>
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<!-- Body -->
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<tr><td class="pw-pad" style="padding:28px;font-family:Inter,system-ui,sans-serif;color:#1f2937;">
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<p style="font-size:15px;margin:0 0 18px;line-height:1.5;">Hi {{ .Subscriber.Name }},</p>
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<h2 style="font-size:19px;margin:0 0 14px;color:#0f172a;line-height:1.3;">Your NPPES record hasn’t been updated since {{ .Subscriber.Attribs.nppes_last_updated }}</h2>
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<p style="font-size:14px;line-height:1.7;margin:0 0 18px;">The public NPPES NPI Registry shows the record for <strong>{{ .Subscriber.Attribs.practice }}</strong> (NPI {{ .Subscriber.Attribs.npi }}) was <strong>last updated on {{ .Subscriber.Attribs.nppes_last_updated }}</strong> — about <strong>{{ .Subscriber.Attribs.nppes_years_stale }} years ago</strong>. Your NPI never expires, so an out-of-date record never flags itself — but CMS requires you to update NPPES within <strong>30 days of any change</strong> to your address, phone, taxonomy, or authorized official. If anything has changed since then, your record is now out of date — and payers, clearinghouses, and CMS all pull from NPPES. Confirm the date yourself below; it’s exactly what they see.</p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #6ee7b7;border-radius:10px;padding:18px;">
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<h3 style="margin:0 0 10px;font-size:15px;color:#065f46;font-weight:700;">Why it matters</h3>
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<div style="font-size:13px;color:#065f46;line-height:1.7;">Payers, clearinghouses, and CMS pull from NPPES. A stale address, taxonomy, or contact can cause <strong>claim denials, mail you never receive, and failed credentialing</strong>. CMS requires you to correct your NPPES record within 30 days of any change.</div>
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</td></tr></table>
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<!-- Official-record card: NPPES is fully public, so this mirrors the registry. -->
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;">
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<tr><td style="border:1px solid #cbd5e1;border-radius:10px;overflow:hidden;">
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0">
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<tr><td style="background:#2563eb;background-image:repeating-linear-gradient(45deg,#ef4444 0,#ef4444 14px,#ffffff 14px,#ffffff 28px,#2563eb 28px,#2563eb 42px,#ffffff 42px,#ffffff 56px);padding:0;">
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<p style="margin:0;padding:11px 16px;background:rgba(15,23,42,0.58);font-size:11px;letter-spacing:.4px;text-transform:uppercase;color:#ffffff;font-weight:700;text-align:center;">Official record · NPPES NPI Registry</p>
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</td></tr>
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<tr><td style="background:#f8fafc;padding:6px 16px 14px;">
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="font-size:13px;">
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<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:9px 0;color:#64748b;">NPI</td><td style="padding:9px 0;font-weight:700;text-align:right;color:#0f172a;">{{ .Subscriber.Attribs.npi }}</td></tr>
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<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:9px 0;color:#64748b;">Registered to</td><td style="padding:9px 0;font-weight:600;text-align:right;color:#0f172a;">{{ .Subscriber.Attribs.practice }}</td></tr>
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<tr><td style="padding:9px 0;color:#64748b;">Last updated</td><td style="padding:9px 0;font-weight:700;text-align:right;color:#b45309;">{{ .Subscriber.Attribs.nppes_last_updated }} · ~{{ .Subscriber.Attribs.nppes_years_stale }} yrs ago</td></tr>
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</table>
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<p style="margin:10px 0 0;font-size:11px;color:#94a3b8;line-height:1.5;">Source: NPPES NPI Registry (npiregistry.cms.hhs.gov), public “Last Updated” field for this NPI. CMS requires NPPES to be corrected within 30 days of any change — review your record on the official registry below.</p>
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</td></tr>
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</table>
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</td></tr>
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</table>
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<!-- Pricing reassurance (no number in email; shown on the order page) -->
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f8fafc;border:1px solid #e5e7eb;border-radius:10px;padding:14px 18px;">
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<p style="margin:0;font-size:13px;color:#475569;line-height:1.6;font-family:Inter,system-ui,sans-serif;">Simple, <strong>flat fee — shown up front</strong> before you pay anything. No logins, no hourly billing, no surprises.</p>
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</td></tr></table>
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<!-- Verify-it-yourself: the NPPES registry is fully public, so the provider
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can confirm their own record (and its staleness) on the government site.
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Nothing is more convincing than the official source. -->
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:14px 0 22px;"><tr><td style="background:#eff6ff;border:1px solid #bfdbfe;border-radius:10px;padding:16px;">
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<p style="margin:0 0 6px;font-size:13px;color:#1e3a8a;font-weight:700;">Don’t take our word for it — check the official NPPES registry.</p>
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<p style="margin:0 0 12px;font-size:13px;color:#1e40af;line-height:1.6;">The NPPES registry is public. Look up your NPI <strong>{{ .Subscriber.Attribs.npi }}</strong> on the U.S. government’s site and review the address, taxonomy, and contact on file — that’s exactly what payers and CMS see.</p>
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<a href="https://npiregistry.cms.hhs.gov/search" style="display:inline-block;padding:10px 22px;background:#fff;border:1px solid #1d4ed8;color:#1d4ed8;font-weight:700;border-radius:8px;text-decoration:none;font-size:13px;">Look up my NPI on NPPES ↗</a>
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</td></tr></table>
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<!-- CTA -->
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
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<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">We update and attest your NPPES record for you.</p>
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<p style="font-size:12px;color:#047857;margin:0 0 14px;">Address, taxonomy, contacts, and authorized official.</p>
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<a href="https://performancewest.net/order/nppes-update?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-nppes-update@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Update my NPPES record →</a>
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</td></tr></table>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">
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<strong>Questions?</strong> Reply to this email or call <strong>(888) 411-0383</strong>. Performance West is a dedicated healthcare compliance firm — we handle the CMS/NPPES paperwork so you can focus on patients.
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readers can confirm a real person stands behind the work. -->
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<a href="https://performancewest.net/about">
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<img src="https://performancewest.net/images/justin-hannah.jpg" alt="Justin Hannah, Founder of Performance West" width="76" height="76" style="width:76px;height:76px;border-radius:50%;display:block;border:2px solid #0f766e;" />
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</a>
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<p style="margin:0 0 10px;font-size:14px;color:#1f2937;line-height:1.7;font-style:italic;">“If we handle this for you and you are not completely satisfied, I will personally make it right. You will not pay billable hours, and you will not be left chasing a government portal on your own. That is my promise.”</p>
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<p style="margin:0;">
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<a href="https://performancewest.net/about" style="text-decoration:none;">
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<img src="https://performancewest.net/images/justin-signature-v2.png" alt="Justin Hannah" width="150" style="width:150px;height:auto;display:block;margin:0 0 2px;" />
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</a>
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<span style="font-size:13px;font-weight:700;color:#0f172a;">Justin Hannah</span><br>
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<span style="font-size:12px;color:#64748b;">Founder & Principal Consultant, Performance West Inc.</span>
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<p style="margin:0 0 8px;">Performance West is an independent compliance firm, not affiliated with CMS or Medicare.</p>
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<p style="margin:0;">Performance West Inc. · 525 Randall Ave Ste 100-1195, Cheyenne, WY 82001 · <a href="https://performancewest.net" style="color:#6b7280;">performancewest.net</a></p>
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