new-site/scripts/workers/schedule_fueltax_newsletter_rollout.py
justin 329ef398cb newsletter rollout: target smtp_valid only (was 34% bounce on all-enabled)
First rollout (2026-06-28) targeted ALL enabled trucking subs and hit a 34%
bounce rate: ~80% of 'enabled' are catch_all_domain (accept MX probe, bounce at
the real mailbox). Now joins pw_smtp_valid_stage (verified smtp_valid pool, same
as the drip) and excludes lists 563/564 (already-mailed by the aborted run).
Default batches 14->5 for the smaller ~7.9k clean pool. Engagement on the clean
deliveries was strong (30% open, 28% click-of-openers), so content stays.
2026-06-29 10:12:55 -05:00

179 lines
7.9 KiB
Python

#!/usr/bin/env python3
"""
schedule_fueltax_newsletter_rollout.py — Pace the reefer/PTO fuel-tax newsletter
across the warm trucking list over ~2 weeks.
Audience : the 46,598 ENABLED trucking subscribers in Listmonk (attrib
dot_number, status=enabled). This is the warm, previously-mailed,
non-bounced/non-blocklisted pool -- the right list for an
engagement-positive newsletter (warms domains, dilutes the
sales-pitch ratio). NOT the 1.3M cold FMCSA universe.
Pacing : deterministic `subscribers.id % N` split into N daily batches, each a
private list populated via Listmonk's query-based bulk add
(PUT /api/subscribers/query/lists), each its own campaign cloned from
the reviewed DRAFT (default id 750) and scheduled on successive days.
Spreading over 2 weeks also lets the invaluement /24 delist propagate
before bulk volume.
Rate note: Listmonk enforces a GLOBAL 500/email-per-hour sliding window shared
with the daily drip. A ~3,330 batch drains ~7h of that window, so we
schedule each batch EARLY (default 14:00 UTC / 9am CT) and let the
scheduler bleed it through the day; the drip (8am builder) goes first.
Idempotent-ish: creating lists/campaigns is a POST (re-running makes duplicates),
so this prints a plan and requires --commit to actually create+schedule.
# preview the plan only (no writes):
python3 scripts/workers/schedule_fueltax_newsletter_rollout.py
# create the lists+campaigns and schedule them:
python3 scripts/workers/schedule_fueltax_newsletter_rollout.py --commit
"""
import argparse
import datetime as dt
import os
import sys
import time
import requests
_REPO = os.path.dirname(os.path.dirname(os.path.dirname(os.path.abspath(__file__))))
if _REPO not in sys.path:
sys.path.insert(0, _REPO)
from scripts.workers.campaign_helpers import LISTMONK_URL, AUTH # noqa: E402
# ── Config ───────────────────────────────────────────────────────────────────
SOURCE_DRAFT_ID = int(os.getenv("FUELTAX_SOURCE_DRAFT", "750"))
N_BATCHES = int(os.getenv("FUELTAX_BATCHES", "5")) # one per day
# The SQL predicate that defines the whole CLEAN audience. Each batch ANDs an
# id-modulo slice onto this so the union == the whole audience, no overlaps.
#
# IMPORTANT: only smtp_valid (verified real mailbox) carriers. The first attempt
# (2026-06-28) targeted ALL enabled trucking subs and hit a 34% bounce rate
# because ~80% are catch_all_domain addresses (accept the MX probe, bounce at the
# real mailbox). pw_smtp_valid_stage is a staging table in the listmonk DB holding
# the lowercased smtp_valid/send_confirmed emails from fmcsa_carriers; joining to
# it restricts the audience to the same clean pool the sales drip uses.
AUDIENCE_SQL = (
"subscribers.attribs ? 'dot_number' AND subscribers.status = 'enabled' "
"AND EXISTS (SELECT 1 FROM pw_smtp_valid_stage v WHERE v.email = lower(subscribers.email)) "
# Exclude anyone already mailed by the first (aborted) rollout: list 563 (batch
# 1, fully sent) and 564 (batch 2, partially sent). Skipping the few hundred in
# 564 who didn't actually receive it is the safe tradeoff vs. a double-send.
"AND NOT EXISTS (SELECT 1 FROM subscriber_lists sl WHERE sl.subscriber_id = subscribers.id AND sl.list_id IN (563, 564))"
)
# First send day (default: tomorrow). Sent at SEND_HOUR_UTC each day.
SEND_HOUR_UTC = int(os.getenv("FUELTAX_SEND_HOUR_UTC", "14")) # 14:00 UTC = 9am CT
LIST_TAGS = ["trucking", "newsletter", "fueltax", "auto"]
def lm(path, payload=None, method="GET"):
s = requests.Session()
s.auth = AUTH
url = f"{LISTMONK_URL}/api{path}"
r = s.request(method, url, json=payload, timeout=60)
if not r.ok:
raise RuntimeError(f"{method} {path} -> HTTP {r.status_code}: {r.text[:300]}")
return r.json()
def get_source_draft():
d = lm(f"/campaigns/{SOURCE_DRAFT_ID}")["data"]
if not d.get("body"):
raise SystemExit(f"source draft {SOURCE_DRAFT_ID} has no body")
return d
def make_list(name):
return lm("/lists", {
"name": name, "type": "private", "optin": "single", "tags": LIST_TAGS,
}, "POST")["data"]["id"]
def fill_list_by_query(list_id, batch_idx, n_batches):
"""Add the id-modulo slice of the warm audience to list_id in one call."""
query = f"({AUDIENCE_SQL}) AND (subscribers.id % {n_batches} = {batch_idx})"
lm("/subscribers/query/lists", {
"query": query,
"action": "add",
"target_list_ids": [list_id],
"status": "confirmed",
}, "PUT")
def list_count(list_id):
# subscriber_count is async in Listmonk; query directly for an exact count.
res = lm("/subscribers?" + "list_id=%d&per_page=1" % list_id)
return res.get("data", {}).get("total", 0)
def create_scheduled_campaign(src, list_id, name, send_at_utc):
payload = {
"name": name,
"subject": src["subject"],
"lists": [list_id],
"from_email": src.get("from_email") or "Performance West <noreply@send.performancewest.net>",
"type": "regular",
"content_type": src["content_type"],
"body": src["body"],
"altbody": src.get("altbody"),
"messenger": src.get("messenger") or "email",
"tags": (src.get("tags") or []) + ["fueltax-newsletter"],
"send_at": send_at_utc.strftime("%Y-%m-%dT%H:%M:%S+00:00"),
}
if src.get("template_id"):
payload["template_id"] = src["template_id"]
if src.get("headers"):
payload["headers"] = src["headers"]
cid = lm("/campaigns", payload, "POST")["data"]["id"]
lm(f"/campaigns/{cid}/status", {"status": "scheduled"}, "PUT")
return cid
def main():
ap = argparse.ArgumentParser()
ap.add_argument("--commit", action="store_true", help="actually create lists+campaigns and schedule")
ap.add_argument("--start-date", help="first send date YYYY-MM-DD (default: tomorrow, UTC)")
ap.add_argument("--batches", type=int, default=N_BATCHES)
args = ap.parse_args()
n_batches = args.batches
src = get_source_draft()
print(f"Source draft #{SOURCE_DRAFT_ID}: {src['name']!r}")
print(f" subject: {src['subject']!r}")
print(f" body: {len(src['body']):,} chars altbody: {len(src.get('altbody') or ''):,} chars")
today = dt.datetime.now(dt.timezone.utc).date()
start = (dt.date.fromisoformat(args.start_date) if args.start_date
else today + dt.timedelta(days=1))
print(f"\nPlan: {n_batches} daily batches starting {start} at {SEND_HOUR_UTC:02d}:00 UTC")
print(f" audience: {AUDIENCE_SQL}")
print(f" split: subscribers.id %% {n_batches}\n")
for i in range(n_batches):
day = start + dt.timedelta(days=i)
send_at = dt.datetime(day.year, day.month, day.day, SEND_HOUR_UTC, 0, 0,
tzinfo=dt.timezone.utc)
label = day.isoformat()
list_name = f"Trucking Newsletter — Reefer/PTO Fuel-Tax — {label} (batch {i+1}/{n_batches})"
camp_name = f"Trucking Newsletter — Reefer/PTO Fuel-Tax — {label}"
if not args.commit:
print(f" [{i+1:2d}/{n_batches}] {label} {SEND_HOUR_UTC:02d}:00Z id%{n_batches}=={i} (dry-run)")
continue
lid = make_list(list_name)
fill_list_by_query(lid, i, n_batches)
time.sleep(2) # let the bulk add land before we read the count
cnt = list_count(lid)
cid = create_scheduled_campaign(src, lid, camp_name, send_at)
print(f" [{i+1:2d}/{n_batches}] {label} {SEND_HOUR_UTC:02d}:00Z list={lid} subs={cnt:,} campaign={cid} SCHEDULED")
if not args.commit:
print("\n(dry-run) re-run with --commit to create + schedule.")
else:
print("\nDone. All batches scheduled. Review in Listmonk; un-schedule any to pause.")
return 0
if __name__ == "__main__":
raise SystemExit(main())