No description
d8e3e40dda
Diagnosing zero healthcare sales (11k sent, 5479 opens, 0 clicks, 0 orders).
Root cause of clicks=0: Listmonk only registers a link for tracking when the
href ends with the literal @TrackLink marker; all 10 hc templates lacked it
(trucking/CRTC have it). So the entire funnel was unmeasurable below 'open'.
Changes:
- Click tracking: append @TrackLink + UTM to every /order/ CTA across all 10
templates (external gov self-verify links left untracked on purpose).
- Remove all service prices from emails (99/49/49/99yr/9mo). Price is
now revealed on the order page after value is established; catalog
(api/src/service-catalog.ts) stays source of truth. Kept the 0,000 OIG
penalty stat (regulatory fact, not our price). Added a neutral 'flat fee shown
up front' reassurance block where the fee table used to be.
- Compliance/honesty: the nppes_outdated email asserted a per-record
'FLAGGED OUT OF DATE / detected' status, but its selector only checks
deliverability and the data has no NPPES last-updated field -> unsubstantiated
for every recipient. Reframed to a generally-true periodic-attestation message
('PERIODIC REVIEW REQUIRED', 'most practices drift out of date'). Same hedging
applied to npi_reactivation ('may be deactivated ... confirm on official
sources'). Substantiated reval 'past due' claims (backed by the public CMS
Revalidation list) were kept.
- Fixed stale $299 OIG metadata in build script -> $79/mo (reference only).
Docs: docs/healthcare-competitive-pricing.md (benchmark research) and
docs/healthcare-email-compliance-review.md (CAN-SPAM / FTC / impersonation pass;
flags SOC2/HIPAA/PCI badge claims for owner confirmation).
Verified headless: all 10 render with 0 JS errors, exactly 1 tracked CTA each,
no price leaks.
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| .claude/projects/-home-justin-projects-performancewest-new-site/memory | ||
| api | ||
| chrome-extension/fcc-access-helper | ||
| data | ||
| docs | ||
| docserver | ||
| erpnext | ||
| frappe_adyen | ||
| frappe_ca_registry | ||
| frappe_crypto | ||
| infra | ||
| mcp | ||
| monitoring | ||
| node-compile-cache/v25.1.0-x64-392347a2-1000 | ||
| performancewest_erpnext | ||
| scripts | ||
| site | ||
| src | ||
| test_screenshots | ||
| .gitignore | ||
| CLAUDE.md | ||
| deploy.sh | ||
| docker-compose.dev.override.yml | ||
| docker-compose.yml | ||
| extract-erpnext-assets.sh | ||