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healthcare: +$200 across all 6 provider services; add segmented marketing email builder (5 compliance-problem campaigns) + rendered HTML

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justin 2026-06-06 02:33:46 -05:00
parent 9bcd27db80
commit 3859557506
10 changed files with 527 additions and 14 deletions
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<!DOCTYPE html><html lang="en"><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width,initial-scale=1"><style>@media only screen and (max-width:600px){.pw-wrap{width:100%!important;border-radius:0!important;}.pw-pad{padding:24px 16px!important;}}body,table,td,p,a{-webkit-text-size-adjust:100%;}table{border-collapse:collapse!important;}img{border:0;}</style></head><body style="margin:0;padding:0;background:#eef0f3;">
<center>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="background:#eef0f3;"><tr><td style="padding:24px 10px;">
<table role="presentation" class="pw-wrap" width="620" cellpadding="0" cellspacing="0" style="margin:0 auto;border-radius:10px;overflow:hidden;background:#fff;">
<!-- Header -->
<tr><td style="background:#0f172a;padding:24px 28px;">
<img src="https://performancewest.net/images/logo.png" alt="Performance West" style="height:44px;margin-bottom:10px;display:block" />
<h1 style="color:#fff;margin:0;font-size:22px;font-weight:700;font-family:Inter,system-ui,sans-serif;">Provider Compliance Review</h1>
<p style="color:#94a3b8;margin:6px 0 0;font-size:13px;font-family:Inter,system-ui,sans-serif;">Annual compliance, done for you</p>
</td></tr>
<!-- Body -->
<tr><td class="pw-pad" style="padding:28px;font-family:Inter,system-ui,sans-serif;color:#1f2937;">
<p style="font-size:15px;margin:0 0 18px;line-height:1.5;">Hi {{ .Subscriber.Name }},</p>
<h2 style="font-size:19px;margin:0 0 14px;color:#0f172a;line-height:1.3;">Stop chasing deadlines — we'll handle the whole year</h2>
<p style="font-size:14px;line-height:1.7;margin:0 0 18px;">Between revalidation, NPPES attestation, and exclusion screening, provider compliance is a moving target for <strong>{{ .Subscriber.Attribs.practice }}</strong> (NPI {{ .Subscriber.Attribs.npi }}).</p>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #6ee7b7;border-radius:10px;padding:18px;">
<h3 style="margin:0 0 10px;font-size:15px;color:#065f46;font-weight:700;">What's included</h3>
<div style="font-size:13px;color:#065f46;line-height:1.7;">Revalidation monitoring &amp; filing, NPPES updates/attestation, and monthly OIG/SAM exclusion screening &mdash; one flat annual price, all tracked, all documented.</div>
</td></tr></table>
<!-- Detail row -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;font-size:13px;">
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:10px 0;color:#6b7280;">NPI</td><td style="padding:10px 0;font-weight:600;text-align:right;">{{ .Subscriber.Attribs.npi }}</td></tr>
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:10px 0;color:#6b7280;">Practice</td><td style="padding:10px 0;font-weight:600;text-align:right;">{{ .Subscriber.Attribs.detail }}</td></tr>
<tr><td style="padding:10px 0;color:#6b7280;">Our service fee</td><td style="padding:10px 0;font-weight:700;text-align:right;color:#047857;">$899/yr</td></tr>
</table>
<!-- CTA -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">One annual bundle covers your core CMS obligations.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">We watch the deadlines so you never miss one.</p>
<a href="https://performancewest.net/order/provider-compliance-bundle?npi={{ .Subscriber.Attribs.npi }}" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Get the compliance bundle →</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">
<strong>Questions?</strong> Reply to this email or call <strong>(888) 411-0383</strong>. Performance West is a dedicated healthcare compliance firm &mdash; we handle the CMS/NPPES paperwork so you can focus on patients.
</td></tr></table>
</td></tr>
<!-- Footer -->
<tr><td style="padding:16px 28px;background:#f8fafc;border-top:1px solid #e5e7eb;font-size:11px;color:#9ca3af;text-align:center;">
<p style="margin:0;">Performance West Inc. &middot; Cheyenne, WY &middot; <a href="https://performancewest.net" style="color:#6b7280;">performancewest.net</a></p>
<p style="margin:6px 0 0;">You received this because your provider record is publicly listed in the CMS NPPES registry.</p>
<p style="margin:6px 0 0;"><a href="{{ UnsubscribeURL }}" style="color:#6b7280;">Unsubscribe</a></p>
</td></tr>
</table></td></tr></table></center></body></html>

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<!DOCTYPE html><html lang="en"><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width,initial-scale=1"><style>@media only screen and (max-width:600px){.pw-wrap{width:100%!important;border-radius:0!important;}.pw-pad{padding:24px 16px!important;}}body,table,td,p,a{-webkit-text-size-adjust:100%;}table{border-collapse:collapse!important;}img{border:0;}</style></head><body style="margin:0;padding:0;background:#eef0f3;">
<center>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="background:#eef0f3;"><tr><td style="padding:24px 10px;">
<table role="presentation" class="pw-wrap" width="620" cellpadding="0" cellspacing="0" style="margin:0 auto;border-radius:10px;overflow:hidden;background:#fff;">
<!-- Header -->
<tr><td style="background:#0f172a;padding:24px 28px;">
<img src="https://performancewest.net/images/logo.png" alt="Performance West" style="height:44px;margin-bottom:10px;display:block" />
<h1 style="color:#fff;margin:0;font-size:22px;font-weight:700;font-family:Inter,system-ui,sans-serif;">Provider Enrollment Alert</h1>
<p style="color:#94a3b8;margin:6px 0 0;font-size:13px;font-family:Inter,system-ui,sans-serif;">Deactivated enrollment detected</p>
</td></tr>
<!-- Body -->
<tr><td class="pw-pad" style="padding:28px;font-family:Inter,system-ui,sans-serif;color:#1f2937;">
<p style="font-size:15px;margin:0 0 18px;line-height:1.5;">Hi {{ .Subscriber.Name }},</p>
<h2 style="font-size:19px;margin:0 0 14px;color:#0f172a;line-height:1.3;">Your enrollment looks deactivated — let's fix it fast</h2>
<p style="font-size:14px;line-height:1.7;margin:0 0 18px;">Our compliance monitoring flagged the enrollment for <strong>{{ .Subscriber.Attribs.practice }}</strong> (NPI {{ .Subscriber.Attribs.npi }}) as <strong>deactivated or inactive</strong>.</p>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #6ee7b7;border-radius:10px;padding:18px;">
<h3 style="margin:0 0 10px;font-size:15px;color:#065f46;font-weight:700;">Why it matters</h3>
<div style="font-size:13px;color:#065f46;line-height:1.7;">A deactivated enrollment means Medicare claims are being <strong>rejected</strong>. Reactivation restores your billing privileges &mdash; the sooner it's filed, the less revenue you lose.</div>
</td></tr></table>
<!-- Detail row -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;font-size:13px;">
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:10px 0;color:#6b7280;">NPI</td><td style="padding:10px 0;font-weight:600;text-align:right;">{{ .Subscriber.Attribs.npi }}</td></tr>
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:10px 0;color:#6b7280;">Status</td><td style="padding:10px 0;font-weight:600;text-align:right;">{{ .Subscriber.Attribs.detail }}</td></tr>
<tr><td style="padding:10px 0;color:#6b7280;">Our service fee</td><td style="padding:10px 0;font-weight:700;text-align:right;color:#047857;">$449</td></tr>
</table>
<!-- CTA -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">We handle the CMS-855 reactivation end to end.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">We verify every field against current CMS requirements.</p>
<a href="https://performancewest.net/order/npi-reactivation?npi={{ .Subscriber.Attribs.npi }}" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Reactivate my enrollment →</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">
<strong>Questions?</strong> Reply to this email or call <strong>(888) 411-0383</strong>. Performance West is a dedicated healthcare compliance firm &mdash; we handle the CMS/NPPES paperwork so you can focus on patients.
</td></tr></table>
</td></tr>
<!-- Footer -->
<tr><td style="padding:16px 28px;background:#f8fafc;border-top:1px solid #e5e7eb;font-size:11px;color:#9ca3af;text-align:center;">
<p style="margin:0;">Performance West Inc. &middot; Cheyenne, WY &middot; <a href="https://performancewest.net" style="color:#6b7280;">performancewest.net</a></p>
<p style="margin:6px 0 0;">You received this because your provider record is publicly listed in the CMS NPPES registry.</p>
<p style="margin:6px 0 0;"><a href="{{ UnsubscribeURL }}" style="color:#6b7280;">Unsubscribe</a></p>
</td></tr>
</table></td></tr></table></center></body></html>

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<!DOCTYPE html><html lang="en"><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width,initial-scale=1"><style>@media only screen and (max-width:600px){.pw-wrap{width:100%!important;border-radius:0!important;}.pw-pad{padding:24px 16px!important;}}body,table,td,p,a{-webkit-text-size-adjust:100%;}table{border-collapse:collapse!important;}img{border:0;}</style></head><body style="margin:0;padding:0;background:#eef0f3;">
<center>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="background:#eef0f3;"><tr><td style="padding:24px 10px;">
<table role="presentation" class="pw-wrap" width="620" cellpadding="0" cellspacing="0" style="margin:0 auto;border-radius:10px;overflow:hidden;background:#fff;">
<!-- Header -->
<tr><td style="background:#0f172a;padding:24px 28px;">
<img src="https://performancewest.net/images/logo.png" alt="Performance West" style="height:44px;margin-bottom:10px;display:block" />
<h1 style="color:#fff;margin:0;font-size:22px;font-weight:700;font-family:Inter,system-ui,sans-serif;">NPPES Data Alert</h1>
<p style="color:#94a3b8;margin:6px 0 0;font-size:13px;font-family:Inter,system-ui,sans-serif;">Outdated registry information detected</p>
</td></tr>
<!-- Body -->
<tr><td class="pw-pad" style="padding:28px;font-family:Inter,system-ui,sans-serif;color:#1f2937;">
<p style="font-size:15px;margin:0 0 18px;line-height:1.5;">Hi {{ .Subscriber.Name }},</p>
<h2 style="font-size:19px;margin:0 0 14px;color:#0f172a;line-height:1.3;">Outdated NPPES data can hold up your payments</h2>
<p style="font-size:14px;line-height:1.7;margin:0 0 18px;">The public NPPES registry record for <strong>{{ .Subscriber.Attribs.practice }}</strong> (NPI {{ .Subscriber.Attribs.npi }}) appears <strong>out of date</strong>.</p>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #6ee7b7;border-radius:10px;padding:18px;">
<h3 style="margin:0 0 10px;font-size:15px;color:#065f46;font-weight:700;">Why it matters</h3>
<div style="font-size:13px;color:#065f46;line-height:1.7;">Payers, clearinghouses, and CMS pull from NPPES. A stale address, taxonomy, or contact can cause <strong>claim denials, mail you never receive, and failed credentialing</strong>. CMS also requires you to attest your NPPES data periodically.</div>
</td></tr></table>
<!-- Detail row -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;font-size:13px;">
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:10px 0;color:#6b7280;">NPI</td><td style="padding:10px 0;font-weight:600;text-align:right;">{{ .Subscriber.Attribs.npi }}</td></tr>
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:10px 0;color:#6b7280;">Record</td><td style="padding:10px 0;font-weight:600;text-align:right;">{{ .Subscriber.Attribs.detail }}</td></tr>
<tr><td style="padding:10px 0;color:#6b7280;">Our service fee</td><td style="padding:10px 0;font-weight:700;text-align:right;color:#047857;">$349</td></tr>
</table>
<!-- CTA -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">We update and attest your NPPES record for you.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">Address, taxonomy, contacts, and authorized official.</p>
<a href="https://performancewest.net/order/nppes-update?npi={{ .Subscriber.Attribs.npi }}" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Update my NPPES record →</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">
<strong>Questions?</strong> Reply to this email or call <strong>(888) 411-0383</strong>. Performance West is a dedicated healthcare compliance firm &mdash; we handle the CMS/NPPES paperwork so you can focus on patients.
</td></tr></table>
</td></tr>
<!-- Footer -->
<tr><td style="padding:16px 28px;background:#f8fafc;border-top:1px solid #e5e7eb;font-size:11px;color:#9ca3af;text-align:center;">
<p style="margin:0;">Performance West Inc. &middot; Cheyenne, WY &middot; <a href="https://performancewest.net" style="color:#6b7280;">performancewest.net</a></p>
<p style="margin:6px 0 0;">You received this because your provider record is publicly listed in the CMS NPPES registry.</p>
<p style="margin:6px 0 0;"><a href="{{ UnsubscribeURL }}" style="color:#6b7280;">Unsubscribe</a></p>
</td></tr>
</table></td></tr></table></center></body></html>

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<!DOCTYPE html><html lang="en"><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width,initial-scale=1"><style>@media only screen and (max-width:600px){.pw-wrap{width:100%!important;border-radius:0!important;}.pw-pad{padding:24px 16px!important;}}body,table,td,p,a{-webkit-text-size-adjust:100%;}table{border-collapse:collapse!important;}img{border:0;}</style></head><body style="margin:0;padding:0;background:#eef0f3;">
<center>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="background:#eef0f3;"><tr><td style="padding:24px 10px;">
<table role="presentation" class="pw-wrap" width="620" cellpadding="0" cellspacing="0" style="margin:0 auto;border-radius:10px;overflow:hidden;background:#fff;">
<!-- Header -->
<tr><td style="background:#0f172a;padding:24px 28px;">
<img src="https://performancewest.net/images/logo.png" alt="Performance West" style="height:44px;margin-bottom:10px;display:block" />
<h1 style="color:#fff;margin:0;font-size:22px;font-weight:700;font-family:Inter,system-ui,sans-serif;">Exclusion Screening Notice</h1>
<p style="color:#94a3b8;margin:6px 0 0;font-size:13px;font-family:Inter,system-ui,sans-serif;">Annual OIG/SAM screening requirement</p>
</td></tr>
<!-- Body -->
<tr><td class="pw-pad" style="padding:28px;font-family:Inter,system-ui,sans-serif;color:#1f2937;">
<p style="font-size:15px;margin:0 0 18px;line-height:1.5;">Hi {{ .Subscriber.Name }},</p>
<h2 style="font-size:19px;margin:0 0 14px;color:#0f172a;line-height:1.3;">One excluded individual can cost you everything</h2>
<p style="font-size:14px;line-height:1.7;margin:0 0 18px;">Federal rules require practices that bill Medicare/Medicaid to screen employees and vendors against the <strong>OIG LEIE</strong> and <strong>SAM</strong> exclusion lists — and to document it.</p>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #6ee7b7;border-radius:10px;padding:18px;">
<h3 style="margin:0 0 10px;font-size:15px;color:#065f46;font-weight:700;">Why it matters</h3>
<div style="font-size:13px;color:#065f46;line-height:1.7;">Employing or contracting an excluded party triggers <strong>civil monetary penalties up to $20,000 per claim</strong> plus repayment. Most practices have <strong>no documented screening process</strong>.</div>
</td></tr></table>
<!-- Detail row -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;font-size:13px;">
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:10px 0;color:#6b7280;">NPI</td><td style="padding:10px 0;font-weight:600;text-align:right;">{{ .Subscriber.Attribs.npi }}</td></tr>
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:10px 0;color:#6b7280;">Practice</td><td style="padding:10px 0;font-weight:600;text-align:right;">{{ .Subscriber.Attribs.detail }}</td></tr>
<tr><td style="padding:10px 0;color:#6b7280;">Our service fee</td><td style="padding:10px 0;font-weight:700;text-align:right;color:#047857;">$299</td></tr>
</table>
<!-- CTA -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">We run and document your OIG/SAM exclusion screening.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">Monthly checks with an audit-ready record.</p>
<a href="https://performancewest.net/order/oig-sam-screening?npi={{ .Subscriber.Attribs.npi }}" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Set up exclusion screening →</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">
<strong>Questions?</strong> Reply to this email or call <strong>(888) 411-0383</strong>. Performance West is a dedicated healthcare compliance firm &mdash; we handle the CMS/NPPES paperwork so you can focus on patients.
</td></tr></table>
</td></tr>
<!-- Footer -->
<tr><td style="padding:16px 28px;background:#f8fafc;border-top:1px solid #e5e7eb;font-size:11px;color:#9ca3af;text-align:center;">
<p style="margin:0;">Performance West Inc. &middot; Cheyenne, WY &middot; <a href="https://performancewest.net" style="color:#6b7280;">performancewest.net</a></p>
<p style="margin:6px 0 0;">You received this because your provider record is publicly listed in the CMS NPPES registry.</p>
<p style="margin:6px 0 0;"><a href="{{ UnsubscribeURL }}" style="color:#6b7280;">Unsubscribe</a></p>
</td></tr>
</table></td></tr></table></center></body></html>

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<!DOCTYPE html><html lang="en"><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width,initial-scale=1"><style>@media only screen and (max-width:600px){.pw-wrap{width:100%!important;border-radius:0!important;}.pw-pad{padding:24px 16px!important;}}body,table,td,p,a{-webkit-text-size-adjust:100%;}table{border-collapse:collapse!important;}img{border:0;}</style></head><body style="margin:0;padding:0;background:#eef0f3;">
<center>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="background:#eef0f3;"><tr><td style="padding:24px 10px;">
<table role="presentation" class="pw-wrap" width="620" cellpadding="0" cellspacing="0" style="margin:0 auto;border-radius:10px;overflow:hidden;background:#fff;">
<!-- Header -->
<tr><td style="background:#0f172a;padding:24px 28px;">
<img src="https://performancewest.net/images/logo.png" alt="Performance West" style="height:44px;margin-bottom:10px;display:block" />
<h1 style="color:#fff;margin:0;font-size:22px;font-weight:700;font-family:Inter,system-ui,sans-serif;">Medicare Revalidation Alert</h1>
<p style="color:#94a3b8;margin:6px 0 0;font-size:13px;font-family:Inter,system-ui,sans-serif;">Your CMS revalidation deadline has passed</p>
</td></tr>
<!-- Body -->
<tr><td class="pw-pad" style="padding:28px;font-family:Inter,system-ui,sans-serif;color:#1f2937;">
<p style="font-size:15px;margin:0 0 18px;line-height:1.5;">Hi {{ .Subscriber.Name }},</p>
<h2 style="font-size:19px;margin:0 0 14px;color:#0f172a;line-height:1.3;">Your Medicare billing privileges are at risk</h2>
<p style="font-size:14px;line-height:1.7;margin:0 0 18px;">CMS records indicate the Medicare enrollment revalidation for <strong>{{ .Subscriber.Attribs.practice }}</strong> (NPI {{ .Subscriber.Attribs.npi }}) is <strong>past due</strong>.</p>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #6ee7b7;border-radius:10px;padding:18px;">
<h3 style="margin:0 0 10px;font-size:15px;color:#065f46;font-weight:700;">What this means</h3>
<div style="font-size:13px;color:#065f46;line-height:1.7;">If you do not revalidate, CMS will <strong>deactivate your Medicare billing privileges</strong> &mdash; claims stop paying and you must re-enroll from scratch, losing your effective date and any retroactive billing.</div>
</td></tr></table>
<!-- Detail row -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;font-size:13px;">
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:10px 0;color:#6b7280;">NPI</td><td style="padding:10px 0;font-weight:600;text-align:right;">{{ .Subscriber.Attribs.npi }}</td></tr>
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:10px 0;color:#6b7280;">Revalidation due</td><td style="padding:10px 0;font-weight:600;text-align:right;">{{ .Subscriber.Attribs.detail }}</td></tr>
<tr><td style="padding:10px 0;color:#6b7280;">Our service fee</td><td style="padding:10px 0;font-weight:700;text-align:right;color:#047857;">$599</td></tr>
</table>
<!-- CTA -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">We file your PECOS revalidation for you, before the clock runs out.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">Most filings submitted within 1-2 business days.</p>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Start my revalidation →</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">
<strong>Questions?</strong> Reply to this email or call <strong>(888) 411-0383</strong>. Performance West is a dedicated healthcare compliance firm &mdash; we handle the CMS/NPPES paperwork so you can focus on patients.
</td></tr></table>
</td></tr>
<!-- Footer -->
<tr><td style="padding:16px 28px;background:#f8fafc;border-top:1px solid #e5e7eb;font-size:11px;color:#9ca3af;text-align:center;">
<p style="margin:0;">Performance West Inc. &middot; Cheyenne, WY &middot; <a href="https://performancewest.net" style="color:#6b7280;">performancewest.net</a></p>
<p style="margin:6px 0 0;">You received this because your provider record is publicly listed in the CMS NPPES registry.</p>
<p style="margin:6px 0 0;"><a href="{{ UnsubscribeURL }}" style="color:#6b7280;">Unsubscribe</a></p>
</td></tr>
</table></td></tr></table></center></body></html>

263
scripts/build_healthcare_campaigns.py Normal file
View file

@ -0,0 +1,263 @@
#!/usr/bin/env python3
"""Healthcare (NPI/Medicare) marketing emails, segmented by the compliance
problem that needs correcting. Mirrors the trucking brand shell
(scripts/campaign_template.html) so all PW outbound looks consistent.
Each segment maps to a real PW service + order page:
revalidation_overdue Medicare PECOS Revalidation Filing ($599) /order/npi-revalidation
npi_reactivation NPI Reactivation ($449) /order/npi-reactivation
nppes_outdated NPPES Data Update / Attestation ($349) /order/nppes-update
oig_screening OIG/SAM Exclusion Screening ($299) /order/oig-sam-screening
compliance_bundle Provider Compliance Bundle (annual) ($899) /order/provider-compliance-bundle
Two uses:
* `--render <segment>` -> writes the listmonk campaign HTML to out/.
* `--send-test <email>` -> sends every segment as a real test through the
healthcare HOT SMTP stream (host :2526 -> hcout1 -> .107), so you see exactly
what a provider receives. Personalization tokens are filled with sample data.
Listmonk personalization tokens used (kept identical to trucking so the same
subscriber-attribs convention applies on real sends):
{{ .Subscriber.Name }} provider / practice name
{{ .Subscriber.Attribs.npi }} NPI
{{ .Subscriber.Attribs.practice }} practice / org name
{{ .Subscriber.Attribs.detail }} segment-specific detail (e.g. due date)
{{ UnsubscribeURL }} listmonk per-subscriber unsubscribe
"""
from __future__ import annotations
import argparse, os, smtplib, ssl
from email.mime.multipart import MIMEMultipart
from email.mime.text import MIMEText
from email.utils import formataddr, make_msgid
SITE = "https://performancewest.net"
PHONE = "(888) 411-0383"
FROM_NAME = "Performance West Compliance"
FROM_EMAIL = "compliance@performancewest.net"
REPLY_TO = "info@performancewest.net"
OUT_DIR = os.path.join(os.path.dirname(__file__), "..", "data", "hc_campaigns")
# ── Per-segment content ────────────────────────────────────────────────────
SEGMENTS = {
"revalidation_overdue": {
"subject": "Action needed: your Medicare revalidation is overdue",
"alert": "Medicare Revalidation Alert",
"subhead": "Your CMS revalidation deadline has passed",
"headline": "Your Medicare billing privileges are at risk",
"lede": ("CMS records indicate the Medicare enrollment revalidation for "
"<strong>{{ .Subscriber.Attribs.practice }}</strong> "
"(NPI {{ .Subscriber.Attribs.npi }}) is <strong>past due</strong>."),
"issue_title": "What this means",
"issue_html": ("If you do not revalidate, CMS will <strong>deactivate your "
"Medicare billing privileges</strong> &mdash; claims stop paying "
"and you must re-enroll from scratch, losing your effective date "
"and any retroactive billing."),
"detail_label": "Revalidation due",
"cta_copy": "We file your PECOS revalidation for you, before the clock runs out.",
"cta_sub": "Most filings submitted within 1-2 business days.",
"cta_label": "Start my revalidation \u2192",
"cta_path": "/order/npi-revalidation",
"price": "$599",
},
"npi_reactivation": {
"subject": "Your NPI / Medicare enrollment appears deactivated",
"alert": "Provider Enrollment Alert",
"subhead": "Deactivated enrollment detected",
"headline": "Your enrollment looks deactivated \u2014 let's fix it fast",
"lede": ("Our compliance monitoring flagged the enrollment for "
"<strong>{{ .Subscriber.Attribs.practice }}</strong> "
"(NPI {{ .Subscriber.Attribs.npi }}) as <strong>deactivated or inactive</strong>."),
"issue_title": "Why it matters",
"issue_html": ("A deactivated enrollment means Medicare claims are being "
"<strong>rejected</strong>. Reactivation restores your billing "
"privileges &mdash; the sooner it's filed, the less revenue you lose."),
"detail_label": "Status",
"cta_copy": "We handle the CMS-855 reactivation end to end.",
"cta_sub": "We verify every field against current CMS requirements.",
"cta_label": "Reactivate my enrollment \u2192",
"cta_path": "/order/npi-reactivation",
"price": "$449",
},
"nppes_outdated": {
"subject": "Your NPPES record may be out of date",
"alert": "NPPES Data Alert",
"subhead": "Outdated registry information detected",
"headline": "Outdated NPPES data can hold up your payments",
"lede": ("The public NPPES registry record for "
"<strong>{{ .Subscriber.Attribs.practice }}</strong> "
"(NPI {{ .Subscriber.Attribs.npi }}) appears <strong>out of date</strong>."),
"issue_title": "Why it matters",
"issue_html": ("Payers, clearinghouses, and CMS pull from NPPES. A stale "
"address, taxonomy, or contact can cause <strong>claim denials, "
"mail you never receive, and failed credentialing</strong>. CMS "
"also requires you to attest your NPPES data periodically."),
"detail_label": "Record",
"cta_copy": "We update and attest your NPPES record for you.",
"cta_sub": "Address, taxonomy, contacts, and authorized official.",
"cta_label": "Update my NPPES record \u2192",
"cta_path": "/order/nppes-update",
"price": "$349",
},
"oig_screening": {
"subject": "Are you screening for OIG / SAM exclusions?",
"alert": "Exclusion Screening Notice",
"subhead": "Annual OIG/SAM screening requirement",
"headline": "One excluded individual can cost you everything",
"lede": ("Federal rules require practices that bill Medicare/Medicaid to "
"screen employees and vendors against the <strong>OIG LEIE</strong> and "
"<strong>SAM</strong> exclusion lists \u2014 and to document it."),
"issue_title": "Why it matters",
"issue_html": ("Employing or contracting an excluded party triggers <strong>civil "
"monetary penalties up to $20,000 per claim</strong> plus repayment. "
"Most practices have <strong>no documented screening process</strong>."),
"detail_label": "Practice",
"cta_copy": "We run and document your OIG/SAM exclusion screening.",
"cta_sub": "Monthly checks with an audit-ready record.",
"cta_label": "Set up exclusion screening \u2192",
"cta_path": "/order/oig-sam-screening",
"price": "$299",
},
"compliance_bundle": {
"subject": "Get your provider compliance handled for the year",
"alert": "Provider Compliance Review",
"subhead": "Annual compliance, done for you",
"headline": "Stop chasing deadlines \u2014 we'll handle the whole year",
"lede": ("Between revalidation, NPPES attestation, and exclusion screening, "
"provider compliance is a moving target for "
"<strong>{{ .Subscriber.Attribs.practice }}</strong> "
"(NPI {{ .Subscriber.Attribs.npi }})."),
"issue_title": "What's included",
"issue_html": ("Revalidation monitoring &amp; filing, NPPES updates/attestation, "
"and monthly OIG/SAM exclusion screening &mdash; one flat annual "
"price, all tracked, all documented."),
"detail_label": "Practice",
"cta_copy": "One annual bundle covers your core CMS obligations.",
"cta_sub": "We watch the deadlines so you never miss one.",
"cta_label": "Get the compliance bundle \u2192",
"cta_path": "/order/provider-compliance-bundle",
"price": "$899/yr",
},
}
# Sample values for test sends (real sends use Listmonk subscriber attribs).
SAMPLE = {
"name": "Dr. Sample Provider",
"practice": "Riverbend Family Medicine",
"npi": "1234567890",
"detail": "06/30/2024 (706 days overdue)",
}
def render(seg_key: str, *, test: bool = False) -> tuple[str, str]:
s = SEGMENTS[seg_key]
cta_url = f"{SITE}{s['cta_path']}?npi={{{{ .Subscriber.Attribs.npi }}}}"
html = f"""<!DOCTYPE html><html lang="en"><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width,initial-scale=1"><style>@media only screen and (max-width:600px){{.pw-wrap{{width:100%!important;border-radius:0!important;}}.pw-pad{{padding:24px 16px!important;}}}}body,table,td,p,a{{-webkit-text-size-adjust:100%;}}table{{border-collapse:collapse!important;}}img{{border:0;}}</style></head><body style="margin:0;padding:0;background:#eef0f3;">
<center>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="background:#eef0f3;"><tr><td style="padding:24px 10px;">
<table role="presentation" class="pw-wrap" width="620" cellpadding="0" cellspacing="0" style="margin:0 auto;border-radius:10px;overflow:hidden;background:#fff;">
<!-- Header -->
<tr><td style="background:#0f172a;padding:24px 28px;">
<img src="{SITE}/images/logo.png" alt="Performance West" style="height:44px;margin-bottom:10px;display:block" />
<h1 style="color:#fff;margin:0;font-size:22px;font-weight:700;font-family:Inter,system-ui,sans-serif;">{s['alert']}</h1>
<p style="color:#94a3b8;margin:6px 0 0;font-size:13px;font-family:Inter,system-ui,sans-serif;">{s['subhead']}</p>
</td></tr>
<!-- Body -->
<tr><td class="pw-pad" style="padding:28px;font-family:Inter,system-ui,sans-serif;color:#1f2937;">
<p style="font-size:15px;margin:0 0 18px;line-height:1.5;">Hi {{{{ .Subscriber.Name }}}},</p>
<h2 style="font-size:19px;margin:0 0 14px;color:#0f172a;line-height:1.3;">{s['headline']}</h2>
<p style="font-size:14px;line-height:1.7;margin:0 0 18px;">{s['lede']}</p>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #6ee7b7;border-radius:10px;padding:18px;">
<h3 style="margin:0 0 10px;font-size:15px;color:#065f46;font-weight:700;">{s['issue_title']}</h3>
<div style="font-size:13px;color:#065f46;line-height:1.7;">{s['issue_html']}</div>
</td></tr></table>
<!-- Detail row -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;font-size:13px;">
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:10px 0;color:#6b7280;">NPI</td><td style="padding:10px 0;font-weight:600;text-align:right;">{{{{ .Subscriber.Attribs.npi }}}}</td></tr>
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:10px 0;color:#6b7280;">{s['detail_label']}</td><td style="padding:10px 0;font-weight:600;text-align:right;">{{{{ .Subscriber.Attribs.detail }}}}</td></tr>
<tr><td style="padding:10px 0;color:#6b7280;">Our service fee</td><td style="padding:10px 0;font-weight:700;text-align:right;color:#047857;">{s['price']}</td></tr>
</table>
<!-- CTA -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">{s['cta_copy']}</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">{s['cta_sub']}</p>
<a href="{cta_url}" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">{s['cta_label']}</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">
<strong>Questions?</strong> Reply to this email or call <strong>{PHONE}</strong>. Performance West is a dedicated healthcare compliance firm &mdash; we handle the CMS/NPPES paperwork so you can focus on patients.
</td></tr></table>
</td></tr>
<!-- Footer -->
<tr><td style="padding:16px 28px;background:#f8fafc;border-top:1px solid #e5e7eb;font-size:11px;color:#9ca3af;text-align:center;">
<p style="margin:0;">Performance West Inc. &middot; Cheyenne, WY &middot; <a href="{SITE}" style="color:#6b7280;">performancewest.net</a></p>
<p style="margin:6px 0 0;">You received this because your provider record is publicly listed in the CMS NPPES registry.</p>
<p style="margin:6px 0 0;"><a href="{{{{ UnsubscribeURL }}}}" style="color:#6b7280;">Unsubscribe</a></p>
</td></tr>
</table></td></tr></table></center></body></html>"""
if test:
# Fill listmonk tokens with sample data for a standalone test send.
html = (html
.replace("{{ .Subscriber.Name }}", SAMPLE["name"])
.replace("{{ .Subscriber.Attribs.npi }}", SAMPLE["npi"])
.replace("{{ .Subscriber.Attribs.practice }}", SAMPLE["practice"])
.replace("{{ .Subscriber.Attribs.detail }}", SAMPLE["detail"])
.replace("{{ UnsubscribeURL }}", f"{SITE}/unsubscribe?test=1"))
return s["subject"], html
def cmd_render():
os.makedirs(OUT_DIR, exist_ok=True)
for key in SEGMENTS:
subj, html = render(key)
path = os.path.join(OUT_DIR, f"hc_{key}.html")
open(path, "w").write(html)
print(f" wrote {path} (subject: {subj})")
def cmd_send_test(to_addr: str, host: str, port: int):
ctx = None
n = 0
for key in SEGMENTS:
subj, html = render(key, test=True)
msg = MIMEMultipart("alternative")
msg["Subject"] = f"[TEST] {subj}"
msg["From"] = formataddr((FROM_NAME, FROM_EMAIL))
msg["To"] = to_addr
msg["Reply-To"] = REPLY_TO
msg["Message-ID"] = make_msgid(domain="performancewest.net")
msg.attach(MIMEText("Please view this email in HTML.", "plain"))
msg.attach(MIMEText(html, "html"))
with smtplib.SMTP(host, port, timeout=15) as s:
s.ehlo("hcmta01.performancewest.net")
s.sendmail(FROM_EMAIL, [to_addr], msg.as_string())
print(f" sent [{key}] -> {to_addr} ({subj})")
n += 1
print(f"done: {n} test emails sent via {host}:{port}")
def main():
ap = argparse.ArgumentParser()
ap.add_argument("--render", action="store_true", help="write listmonk HTML to data/hc_campaigns/")
ap.add_argument("--send-test", metavar="EMAIL", help="send all segments as test to EMAIL")
ap.add_argument("--smtp-host", default="127.0.0.1")
ap.add_argument("--smtp-port", type=int, default=2526, help="hc HOT submission port")
args = ap.parse_args()
if args.render:
cmd_render()
if args.send_test:
cmd_send_test(args.send_test, args.smtp_host, args.smtp_port)
if not args.render and not args.send_test:
ap.print_help()
if __name__ == "__main__":
main()

12
site/src/lib/intake_manifest.ts
View file

@ -214,12 +214,12 @@ export const SERVICE_META: Record<string, { name: string; price_cents: number; g
"hazmat-phmsa": { name: "PHMSA Hazmat Registration", price_cents: 14900, gov_fee_label: "PHMSA registration fee, by business size" }, "hazmat-phmsa": { name: "PHMSA Hazmat Registration", price_cents: 14900, gov_fee_label: "PHMSA registration fee, by business size" },
"state-emissions": { name: "State Clean-Truck / Emissions Compliance", price_cents: 10900 }, "state-emissions": { name: "State Clean-Truck / Emissions Compliance", price_cents: 10900 },
// Healthcare / NPI // Healthcare / NPI
"npi-revalidation": { name: "Medicare PECOS Revalidation Filing", price_cents: 39900 }, "npi-revalidation": { name: "Medicare PECOS Revalidation Filing", price_cents: 59900 },
"npi-reactivation": { name: "NPI Reactivation", price_cents: 24900 }, "npi-reactivation": { name: "NPI Reactivation", price_cents: 44900 },
"nppes-update": { name: "NPPES Data Update / Attestation", price_cents: 14900 }, "nppes-update": { name: "NPPES Data Update / Attestation", price_cents: 34900 },
"medicare-enrollment": { name: "Medicare Enrollment (PECOS)", price_cents: 49900 }, "medicare-enrollment": { name: "Medicare Enrollment (PECOS)", price_cents: 69900 },
"oig-sam-screening": { name: "OIG/SAM Exclusion Screening (Annual)", price_cents: 9900 }, "oig-sam-screening": { name: "OIG/SAM Exclusion Screening (Annual)", price_cents: 29900 },
"provider-compliance-bundle": { name: "Provider Compliance Bundle (Annual)", price_cents: 69900 }, "provider-compliance-bundle": { name: "Provider Compliance Bundle (Annual)", price_cents: 89900 },
}; };
export function formatUSD(cents: number): string { export function formatUSD(cents: number): string {

12
site/src/pages/services/healthcare/index.astro
View file

@ -20,32 +20,32 @@ const description = "We handle the federal paperwork that keeps providers billab
<div class="pw-card-grid"> <div class="pw-card-grid">
<a class="pw-card" href="/services/healthcare/npi-revalidation"> <a class="pw-card" href="/services/healthcare/npi-revalidation">
<h3>Medicare Revalidation (PECOS)</h3> <h3>Medicare Revalidation (PECOS)</h3>
<p class="pw-card-price">$399 per filing</p> <p class="pw-card-price">$599 per filing</p>
<p>CMS requires every enrolled provider to revalidate every 5 years. Miss it and your billing privileges deactivate. We prepare and file it in PECOS.</p> <p>CMS requires every enrolled provider to revalidate every 5 years. Miss it and your billing privileges deactivate. We prepare and file it in PECOS.</p>
</a> </a>
<a class="pw-card" href="/services/healthcare/medicare-enrollment"> <a class="pw-card" href="/services/healthcare/medicare-enrollment">
<h3>Medicare Enrollment (PECOS)</h3> <h3>Medicare Enrollment (PECOS)</h3>
<p class="pw-card-price">$499 per filing</p> <p class="pw-card-price">$699 per filing</p>
<p>New CMS-855 enrollment: taxonomy, practice location, authorized official, EFT. We assemble the package and file it.</p> <p>New CMS-855 enrollment: taxonomy, practice location, authorized official, EFT. We assemble the package and file it.</p>
</a> </a>
<a class="pw-card" href="/order/npi-reactivation"> <a class="pw-card" href="/order/npi-reactivation">
<h3>NPI Reactivation</h3> <h3>NPI Reactivation</h3>
<p class="pw-card-price">$249 per filing</p> <p class="pw-card-price">$449 per filing</p>
<p>Reactivate a deactivated NPI in NPPES and re-certify the record so you can resume billing.</p> <p>Reactivate a deactivated NPI in NPPES and re-certify the record so you can resume billing.</p>
</a> </a>
<a class="pw-card" href="/order/nppes-update"> <a class="pw-card" href="/order/nppes-update">
<h3>NPPES Data Update</h3> <h3>NPPES Data Update</h3>
<p class="pw-card-price">$149 per filing</p> <p class="pw-card-price">$349 per filing</p>
<p>CMS requires NPPES updates within 30 days of any change. We update and re-attest your record.</p> <p>CMS requires NPPES updates within 30 days of any change. We update and re-attest your record.</p>
</a> </a>
<a class="pw-card" href="/order/oig-sam-screening"> <a class="pw-card" href="/order/oig-sam-screening">
<h3>OIG / SAM Exclusion Screening</h3> <h3>OIG / SAM Exclusion Screening</h3>
<p class="pw-card-price">$99 / year</p> <p class="pw-card-price">$299 / year</p>
<p>Annual OIG LEIE and SAM exclusion screening for you and your staff, with a compliance certificate.</p> <p>Annual OIG LEIE and SAM exclusion screening for you and your staff, with a compliance certificate.</p>
</a> </a>
<a class="pw-card" href="/order/provider-compliance-bundle"> <a class="pw-card" href="/order/provider-compliance-bundle">
<h3>Provider Compliance Bundle</h3> <h3>Provider Compliance Bundle</h3>
<p class="pw-card-price">$699 / year</p> <p class="pw-card-price">$899 / year</p>
<p>Revalidation monitoring, OIG/SAM screening, and NPPES upkeep in one annual package.</p> <p>Revalidation monitoring, OIG/SAM screening, and NPPES upkeep in one annual package.</p>
</a> </a>
</div> </div>

2
site/src/pages/services/healthcare/medicare-enrollment.astro
View file

@ -59,7 +59,7 @@ const description = "New to Medicare or adding a practice location? We assemble
</section> </section>
<section class="pw-cta-section"> <section class="pw-cta-section">
<a class="pw-cta" href="/order/medicare-enrollment">Start my Medicare enrollment — $499 →</a> <a class="pw-cta" href="/order/medicare-enrollment">Start my Medicare enrollment — $699 →</a>
</section> </section>
</main> </main>
</Base> </Base>

2
site/src/pages/services/healthcare/npi-revalidation.astro
View file

@ -79,7 +79,7 @@ const description = "CMS requires every enrolled provider and supplier to revali
</section> </section>
<section class="pw-cta-section"> <section class="pw-cta-section">
<a class="pw-cta" href="/order/npi-revalidation">File my Medicare revalidation — $399 →</a> <a class="pw-cta" href="/order/npi-revalidation">File my Medicare revalidation — $599 →</a>
</section> </section>
</main> </main>
</Base> </Base>