4ed1498ef3
Pivot the weakest healthcare email from an 'your record is out of date -> buy an
update' sell into a free, value-first compliance check (the funnel already
exists: /tools/npi-compliance-check + /api/v1/npi/lookup run 5 live gov checks --
NPI status, Medicare revalidation, OIG/SAM exclusions, NPPES freshness -- and
deep-link to the right paid fix).
- Subject: 'A free compliance check for your NPI' (was 'may be out of date').
- Header: 'Free NPI Compliance Check' covering NPPES/revalidation/exclusions/NPI.
- Body: keep the REAL last_updated date as a credibility hook ('we pulled your
public records'), but frame it honestly ('that's usually fine') and pivot to
the broader free check. Adds a 4-item 'your free check covers' card.
- CTA now -> /tools/npi-compliance-check?npi={npi} (prefills + auto-runs their
own check on landing) with @TrackLink + UTM; dropped the straight-to-order
NPPES CTA and the redundant 'look up on NPPES' button.
- Reassurance reframed to free-first ('the check is completely free; a fix is
optional, flat-fee'). cta_path updated in the segment registry.
- Verified: render + plaintext + headless screenshot, CTA tracked, no stray
order link, zero unfilled tokens.
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119 lines
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11 KiB
HTML
<!DOCTYPE html><html lang="en"><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width,initial-scale=1"><style>@media only screen and (max-width:600px){.pw-wrap{width:100%!important;border-radius:0!important;}.pw-pad{padding:24px 16px!important;}}body,table,td,p,a{-webkit-text-size-adjust:100%;}table{border-collapse:collapse!important;}img{border:0;}</style></head><body style="margin:0;padding:0;background:#eef0f3;">
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<center>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="background:#eef0f3;"><tr><td style="padding:24px 10px;">
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<table role="presentation" class="pw-wrap" width="620" cellpadding="0" cellspacing="0" style="margin:0 auto;border-radius:10px;overflow:hidden;background:#fff;">
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<!-- Header -->
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<tr><td style="background-color:#0f766e;background:linear-gradient(135deg,#0f766e 0%,#14b8a6 100%);padding:26px 28px;">
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<img src="https://performancewest.net/images/logo-white.png" alt="Performance West" style="height:44px;margin-bottom:10px;display:block" />
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<h1 style="color:#fff;margin:0;font-size:22px;font-weight:700;font-family:Inter,system-ui,sans-serif;">Free NPI Compliance Check</h1>
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<p style="color:#ccfbf1;margin:6px 0 0;font-size:13px;font-family:Inter,system-ui,sans-serif;">NPPES · Medicare revalidation · OIG/SAM exclusions · NPI status</p>
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</td></tr>
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<!-- Body -->
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<tr><td class="pw-pad" style="padding:28px;font-family:Inter,system-ui,sans-serif;color:#1f2937;">
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<p style="font-size:15px;margin:0 0 18px;line-height:1.5;">Hi {{ .Subscriber.Name }},</p>
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<h2 style="font-size:19px;margin:0 0 14px;color:#0f172a;line-height:1.3;">We pulled the public records for NPI {{ .Subscriber.Attribs.npi }} — here’s a free check</h2>
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<p style="font-size:14px;line-height:1.7;margin:0 0 18px;">As a quick example, the public NPPES NPI Registry shows the record for <strong>{{ .Subscriber.Attribs.practice }}</strong> was <strong>last updated on {{ .Subscriber.Attribs.nppes_last_updated }}</strong> — about <strong>{{ .Subscriber.Attribs.nppes_years_stale }} years ago</strong>. That’s usually fine, but it’s only one of several things payers and CMS check. Our free tool runs your NPI against the public government sources in one place — <strong>no signup, no cost</strong> — and tells you exactly where you stand.</p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#f0fdfa;border:1px solid #99f6e4;border-radius:10px;padding:18px;">
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<p style="margin:0 0 10px;font-size:14px;color:#0f766e;font-weight:700;">Your free check covers:</p>
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<div style="font-size:13px;color:#134e4a;line-height:1.9;">
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✅ <strong>NPI status</strong> — active or deactivated in NPPES<br>
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✅ <strong>Medicare revalidation</strong> — due date from the live CMS list (deactivation risk)<br>
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✅ <strong>OIG / SAM exclusions</strong> — screened against the federal exclusion lists<br>
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✅ <strong>NPPES record currency</strong> — last-updated date & what may be stale
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</div>
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</td></tr></table>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #6ee7b7;border-radius:10px;padding:18px;">
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<h3 style="margin:0 0 10px;font-size:15px;color:#065f46;font-weight:700;">Why it matters</h3>
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<div style="font-size:13px;color:#065f46;line-height:1.7;">Payers, clearinghouses, and CMS pull from NPPES. A stale address, taxonomy, or contact can cause <strong>claim denials, mail you never receive, and failed credentialing</strong>. CMS requires you to correct your NPPES record within 30 days of any change.</div>
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</td></tr></table>
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<!-- Official-record card: NPPES is fully public, so this mirrors the registry. -->
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;">
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<tr><td style="border:1px solid #cbd5e1;border-radius:10px;overflow:hidden;">
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0">
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<tr><td style="background:#2563eb;background-image:repeating-linear-gradient(45deg,#ef4444 0,#ef4444 14px,#ffffff 14px,#ffffff 28px,#2563eb 28px,#2563eb 42px,#ffffff 42px,#ffffff 56px);padding:0;">
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<p style="margin:0;padding:11px 16px;background:rgba(15,23,42,0.58);font-size:11px;letter-spacing:.4px;text-transform:uppercase;color:#ffffff;font-weight:700;text-align:center;">Official record · NPPES NPI Registry</p>
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</td></tr>
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<tr><td style="background:#f8fafc;padding:6px 16px 14px;">
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="font-size:13px;">
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<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:9px 0;color:#64748b;">NPI</td><td style="padding:9px 0;font-weight:700;text-align:right;color:#0f172a;">{{ .Subscriber.Attribs.npi }}</td></tr>
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<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:9px 0;color:#64748b;">Registered to</td><td style="padding:9px 0;font-weight:600;text-align:right;color:#0f172a;">{{ .Subscriber.Attribs.practice }}</td></tr>
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<tr><td style="padding:9px 0;color:#64748b;">Last updated</td><td style="padding:9px 0;font-weight:700;text-align:right;color:#b45309;">{{ .Subscriber.Attribs.nppes_last_updated }} · ~{{ .Subscriber.Attribs.nppes_years_stale }} yrs ago</td></tr>
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</table>
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<p style="margin:10px 0 0;font-size:11px;color:#94a3b8;line-height:1.5;">Source: NPPES NPI Registry (npiregistry.cms.hhs.gov), public “Last Updated” field for this NPI. CMS requires NPPES to be corrected within 30 days of any change — review your record on the official registry below.</p>
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</td></tr>
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</table>
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</td></tr>
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</table>
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<!-- Free-first reassurance: the check is free; a fix is optional + flat-fee. -->
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f8fafc;border:1px solid #e5e7eb;border-radius:10px;padding:14px 18px;">
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<p style="margin:0;font-size:13px;color:#475569;line-height:1.6;font-family:Inter,system-ui,sans-serif;">The check is <strong>completely free</strong>. If it turns up something you’d like us to handle, we’ll quote a <strong>flat fee, shown up front</strong> — no logins, no hourly billing, no obligation.</p>
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</td></tr></table>
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<!-- CTA -->
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
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<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">Run your free compliance check — takes about 30 seconds.</p>
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<p style="font-size:12px;color:#047857;margin:0 0 14px;">Your NPI is pre-filled. No signup, no cost — just your results.</p>
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<a href="https://performancewest.net/tools/npi-compliance-check?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-npi-check@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Run my free NPI check →</a>
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</td></tr></table>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">
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<strong>Questions?</strong> Reply to this email or call <strong>(888) 411-0383</strong>. Performance West is a dedicated healthcare compliance firm — the check is free, and if you want help we handle the CMS/NPPES paperwork so you can focus on patients.
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</td></tr></table>
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<!-- Personal guarantee from the founder: photo links to the About page so
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readers can confirm a real person stands behind the work. -->
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#f8fafc;border:1px solid #e2e8f0;border-left:4px solid #0f766e;border-radius:10px;padding:20px;">
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0">
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<tr>
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<td width="92" valign="top" style="padding-right:16px;">
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<a href="https://performancewest.net/about">
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<img src="https://performancewest.net/images/justin-hannah.jpg" alt="Justin Hannah, Founder of Performance West" width="76" height="76" style="width:76px;height:76px;border-radius:50%;display:block;border:2px solid #0f766e;" />
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</a>
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</td>
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<td valign="top">
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<p style="margin:0 0 10px;font-size:14px;color:#1f2937;line-height:1.7;font-style:italic;">“If we handle this for you and you are not completely satisfied, I will personally make it right. You will not pay billable hours, and you will not be left chasing a government portal on your own. That is my promise.”</p>
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<p style="margin:0;">
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<a href="https://performancewest.net/about" style="text-decoration:none;">
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<img src="https://performancewest.net/images/justin-signature-v2.png" alt="Justin Hannah" width="150" style="width:150px;height:auto;display:block;margin:0 0 2px;" />
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</a>
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<span style="font-size:13px;font-weight:700;color:#0f172a;">Justin Hannah</span><br>
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<span style="font-size:12px;color:#64748b;">Founder & Principal Consultant, Performance West Inc.</span>
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</p>
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</td>
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</tr>
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</table>
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</td></tr></table>
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<!-- Trust signals (data-safety + guarantee — relevant when sharing provider info) -->
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:20px 0 6px;border-top:1px solid #e5e7eb;padding-top:14px;">
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<tr>
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<td align="center" style="padding:10px 4px;font-family:Inter,system-ui,sans-serif;">
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<span style="display:inline-block;margin:0 8px;font-size:11px;font-weight:600;color:#0f766e;">🛡️ SOC 2 Type II hosting</span>
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<span style="display:inline-block;margin:0 8px;font-size:11px;font-weight:600;color:#0f766e;">✅ HIPAA & PCI compliant</span>
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<span style="display:inline-block;margin:0 8px;font-size:11px;font-weight:600;color:#0f766e;">🔒 256-bit TLS encrypted</span>
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<span style="display:inline-block;margin:0 8px;font-size:11px;font-weight:600;color:#0f766e;">💳 Secure payment by Stripe</span>
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</td>
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</tr>
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<tr>
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<td align="center" style="padding:4px;font-family:Inter,system-ui,sans-serif;font-size:12px;color:#4b5563;">
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<strong style="color:#047857;">100% satisfaction guarantee</strong> · fixed pricing, no billable hours · trusted by providers nationwide
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</td>
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</tr>
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</table>
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</td></tr>
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<!-- Footer -->
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<tr><td style="padding:16px 28px;background:#f8fafc;border-top:1px solid #e5e7eb;font-size:11px;color:#9ca3af;text-align:center;">
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<p style="margin:0 0 8px;">Performance West is an independent compliance firm, not affiliated with CMS or Medicare.</p>
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<p style="margin:0;">Performance West Inc. · 525 Randall Ave Ste 100-1195, Cheyenne, WY 82001 · <a href="https://performancewest.net" style="color:#6b7280;">performancewest.net</a></p>
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<p style="margin:6px 0 0;"><a href="{{ UnsubscribeURL }}" style="color:#6b7280;">Unsubscribe</a></p>
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</table></td></tr></table></center></body></html> |