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justin d8e3e40dda healthcare emails: remove prices, fix click tracking, de-risk claims 
Diagnosing zero healthcare sales (11k sent, 5479 opens, 0 clicks, 0 orders).
Root cause of clicks=0: Listmonk only registers a link for tracking when the
href ends with the literal @TrackLink marker; all 10 hc templates lacked it
(trucking/CRTC have it). So the entire funnel was unmeasurable below 'open'.

Changes:
- Click tracking: append @TrackLink + UTM to every /order/ CTA across all 10
  templates (external gov self-verify links left untracked on purpose).
- Remove all service prices from emails (99/49/49/99yr/9mo). Price is
  now revealed on the order page after value is established; catalog
  (api/src/service-catalog.ts) stays source of truth. Kept the 0,000 OIG
  penalty stat (regulatory fact, not our price). Added a neutral 'flat fee shown
  up front' reassurance block where the fee table used to be.
- Compliance/honesty: the nppes_outdated email asserted a per-record
  'FLAGGED OUT OF DATE / detected' status, but its selector only checks
  deliverability and the data has no NPPES last-updated field -> unsubstantiated
  for every recipient. Reframed to a generally-true periodic-attestation message
  ('PERIODIC REVIEW REQUIRED', 'most practices drift out of date'). Same hedging
  applied to npi_reactivation ('may be deactivated ... confirm on official
  sources'). Substantiated reval 'past due' claims (backed by the public CMS
  Revalidation list) were kept.
- Fixed stale $299 OIG metadata in build script -> $79/mo (reference only).

Docs: docs/healthcare-competitive-pricing.md (benchmark research) and
docs/healthcare-email-compliance-review.md (CAN-SPAM / FTC / impersonation pass;
flags SOC2/HIPAA/PCI badge claims for owner confirmation).

Verified headless: all 10 render with 0 JS errors, exactly 1 tracked CTA each,
no price leaks.
2026-06-20 09:37:02 -05:00
..
archived-articles/commlaw-group legal: re-check CommLaw attack page (unchanged) + archive new 'Record Straight' article naming PW 2026-06-12 23:48:15 -05:00
examplefilings Initial commit — Performance West telecom compliance platform 2026-04-27 06:54:22 -05:00
fcc-references Initial commit — Performance West telecom compliance platform 2026-04-27 06:54:22 -05:00
legal trucking: same-day expiring coupon to drive immediate conversion 2026-06-13 20:43:47 -05:00
marketing Wire createCommission() into compliance batch checkout 2026-05-11 11:00:38 -05:00
plans docs: remote wet-signature product opportunity map + legal precedent research 2026-06-07 04:24:06 -05:00
annual-report-fees-by-state.md Initial commit — Performance West telecom compliance platform 2026-04-27 06:54:22 -05:00
anytime-mailbox-manual-runbook.md Initial commit — Performance West telecom compliance platform 2026-04-27 06:54:22 -05:00
architecture.md docserver: self-healing Task Scheduler config + docs 2026-06-15 22:49:21 -05:00
architecture.svg chore(email): decommission SMTP2GO references — local MTA only 2026-06-17 22:46:59 -05:00
billing.md docs(billing): record OIG/SAM recurring validation status 2026-06-18 09:38:51 -05:00
business-flow.svg Update docs + add 3 SVG flowcharts 2026-05-07 09:17:36 -05:00
campaign-deliverability-plan.md campaigns: auto-rollout catch-all pool gated by warmup day + live bounce rate 2026-06-18 01:39:09 -05:00
campaign-topics-trucking.md add vehicle buy/sell referral topics: ByeTruck, Kelly, Big Rig Lending, Truck Trader 2026-05-30 21:37:08 -05:00
carbonio-reval-autoreply-setup.md hc: auto-reply for 'already revalidated' replies + permanent suppression 2026-06-08 10:37:49 -05:00
clia-enrichment-plan.md docs: CLIA / multi-vertical email enrichment plan 2026-06-13 23:07:08 -05:00
CMS-116 Form.pdf healthcare: verify wet-signature requirements across all services 2026-06-07 02:40:47 -05:00
CMS-855A Form.pdf Add CMS-855 PDF filler + e-sign fulfillment for Medicare revalidation/enrollment 2026-06-05 02:27:11 -05:00
CMS-855B Form.pdf Add CMS-855 PDF filler + e-sign fulfillment for Medicare revalidation/enrollment 2026-06-05 02:27:11 -05:00
CMS-855I Form.pdf Add CMS-855 PDF filler + e-sign fulfillment for Medicare revalidation/enrollment 2026-06-05 02:27:11 -05:00
CMS-855O Form.pdf Add CMS-855 PDF filler + e-sign fulfillment for Medicare revalidation/enrollment 2026-06-05 02:27:11 -05:00
CMS-10114 Form.pdf healthcare: verify CMS-10114 update path, correct NPI Enumerator address, build CMS-10114 filler 2026-06-07 02:04:41 -05:00
competitive-pricing.md Initial commit — Performance West telecom compliance platform 2026-04-27 06:54:22 -05:00
crm.md chore(email): decommission SMTP2GO references — local MTA only 2026-06-17 22:46:59 -05:00
deliverability.md mail: DMARC aggregate-report parser + dedicated dmarc@ mailbox ingestion 2026-06-19 08:50:20 -05:00
dexit-cited-filings.md site: add DEXIT corporate-services page + readiness assessment + cited filings 2026-06-09 07:35:12 -05:00
dexit-readiness-assessment.md docs(dexit): name search fixed (TX open-data API) / honest (NV unknown); rm probes 2026-06-09 08:46:28 -05:00
document-generation.md docserver: self-healing Task Scheduler config + docs 2026-06-15 22:49:21 -05:00
e2e-test-plan.md docserver: self-healing Task Scheduler config + docs 2026-06-15 22:49:21 -05:00
email-deliverability-runbook.md docs: runbook fix #8 — telecom/transactional HTML-only plaintext fix + campaign 407 finding 2026-06-17 21:17:06 -05:00
entity-cache-sources.md Initial commit — Performance West telecom compliance platform 2026-04-27 06:54:22 -05:00
fmcsa-trucking-plan.md deploy: reset generated site files before pull (fixes silently-stranded commits) 2026-06-16 05:28:45 -05:00
foreign-incorporation-guide.md Initial commit — Performance West telecom compliance platform 2026-04-27 06:54:22 -05:00
foreign-qualification-fees.md add virtual mailbox notes: Anytime Mailbox already in use, photo ID reuse for 1583 2026-05-30 22:32:47 -05:00
formation-system.md docserver: self-healing Task Scheduler config + docs 2026-06-15 22:49:21 -05:00
go-live-todo.md chore(email): decommission SMTP2GO references — local MTA only 2026-06-17 22:46:59 -05:00
hc-reval-already-completed-reply.txt hc: auto-reply for 'already revalidated' replies + permanent suppression 2026-06-08 10:37:49 -05:00
healthcare-competitive-pricing.md healthcare emails: remove prices, fix click tracking, de-risk claims 2026-06-20 09:37:02 -05:00
healthcare-email-compliance-review.md healthcare emails: remove prices, fix click tracking, de-risk claims 2026-06-20 09:37:02 -05:00
healthcare-email-stream-plan.md hc tracking: fix listmonk-hc app.root_url (was localhost:9000 -> zero views) to public domain + enable individual tracking; verified pixel records views 2026-06-06 16:40:22 -05:00
healthcare-filing-tiers-verified.md healthcare: verify CMS-10114 update path, correct NPI Enumerator address, build CMS-10114 filler 2026-06-07 02:04:41 -05:00
healthcare-no-login-value-add.md healthcare: verify CMS-10114 update path, correct NPI Enumerator address, build CMS-10114 filler 2026-06-07 02:04:41 -05:00
infrastructure.md docserver: self-healing Task Scheduler config + docs 2026-06-15 22:49:21 -05:00
ink-signature-plotter.md Add portable Line-us pen-arm support to ink-signature pipeline 2026-06-07 03:45:46 -05:00
marketing.md Initial commit — Performance West telecom compliance platform 2026-04-27 06:54:22 -05:00
MCR Revalidaton Acceptance Letter_05 01 2026.pdf mcs150: enrich intake from FMCSA carrier census before PDF fill 2026-06-10 12:35:52 -05:00
MCS-150 Form.pdf mcs150: trim FMCSA instruction pages from form templates 2026-06-10 13:25:07 -05:00
MCS-150B Form.pdf mcs150: trim FMCSA instruction pages from form templates 2026-06-10 13:25:07 -05:00
MCS-150C Form.pdf mcs150: trim FMCSA instruction pages from form templates 2026-06-10 13:25:07 -05:00
multi-province-plan.md Initial commit — Performance West telecom compliance platform 2026-04-27 06:54:22 -05:00
name-reservation-product.md mcs150: enrich intake from FMCSA carrier census before PDF fill 2026-06-10 12:35:52 -05:00
new-sector-compliance-targets.md feat: NPI outreach list pipeline (120k cold-emailable + 236k DirectTrust-later) + doc 2026-06-05 01:08:26 -05:00
order-flow.svg Update docs + add 3 SVG flowcharts 2026-05-07 09:17:36 -05:00
plan.intl-compliance-expansion.md docs: international compliance expansion plan (UK/AU/IE/NZ) + vertical portability matrix 2026-06-19 10:44:11 -05:00
plan.md Fix flagged items: CRTC email submission, BITS todo, selector docs, stale plans 2026-05-04 11:33:45 -05:00
plan.mx-exclusion-gaps.md docs: mark MX-exclusion plan complete (all 3 fixes shipped) 2026-06-20 00:21:52 -05:00
product-facts.md Initial commit — Performance West telecom compliance platform 2026-04-27 06:54:22 -05:00
production-runbook.md docs: document the admin compliance-orders surface in the runbook 2026-06-16 00:00:12 -05:00
relay-integration.md Initial commit — Performance West telecom compliance platform 2026-04-27 06:54:22 -05:00
research-otc-markets-lead-source.md docs: SEC/OTC pilot results - viable (domain free from EDGAR filings, 100%) 2026-06-14 01:22:04 -05:00
SC COC Form.pdf feat(sc-coc): SCDMV Certificate of Compliance PDF filler + correct $25 state fee 2026-06-16 09:08:50 -05:00
signature-Justin Hannah.png can-spam: add full street address to ALL email templates + wire HC personal variant 2026-06-13 21:27:16 -05:00
state-annual-fees-complete.md Initial commit — Performance West telecom compliance platform 2026-04-27 06:54:22 -05:00
state-automation-status.md Initial commit — Performance West telecom compliance platform 2026-04-27 06:54:22 -05:00
state-healthcare-compliance-opportunities.md healthcare: verify wet-signature requirements across all services 2026-06-07 02:40:47 -05:00
technical-architecture.svg Update docs + add 3 SVG flowcharts 2026-05-07 09:17:36 -05:00
ticketing.md Initial commit — Performance West telecom compliance platform 2026-04-27 06:54:22 -05:00
TODO.md todo: note umami Goals/Funnels added for DOT, CRTC, Healthcare (was FCC-only) 2026-06-12 22:34:53 -05:00
trucking-architecture.svg Add trucking system documentation and architecture SVG 2026-05-29 14:10:57 -05:00
trucking-marketing-send-plan.md Add new carrier startup campaign targeting 2026-06-01 20:19:55 -05:00
trucking-state-authorization-plan.md Add trucking state authorization plan 2026-06-01 20:14:36 -05:00
trucking-state-campaign-fulfillment.md Document trucking state campaign fulfillment requirements 2026-06-01 20:06:53 -05:00
trucking-state-campaign-send-runbook.md docs: trucking state-campaign send runbook 2026-06-02 16:51:08 -05:00
trucking-system.md trucking: weekly FMCSA source refresh so new non-compliant carriers are caught 2026-06-17 20:44:54 -05:00
trustedsite-setup.md feat(site): stage TrustedSite trustmark slot (opt-in prop) + setup doc; CSP/verification steps pre-documented 2026-06-06 00:27:02 -05:00
usac-past-due-fee-negotiation.md Add engagement authorization, remove price headers from intake pages, fix duplicate emails 2026-04-28 02:50:02 -05:00
vertical-lead-source-analysis.md docs: record trucking per-MX throttling fix + the 702k-google smoking gun 2026-06-14 21:39:14 -05:00
vm-security-hardening.md security: drop all CBC TLS suites (Qualys WEAK -> AEAD-only, still A+); sync ansible nginx templates (ciphers + ywxi CSP); capture host firewall as IaC 2026-06-06 00:49:21 -05:00
wyoming-formation-package.md add Wyoming formation package doc: full component breakdown, pricing, wizard logic, photo ID reuse, annual compliance, LTV estimates 2026-05-30 22:34:51 -05:00