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new-site/data/hc_campaigns/hc_nppes_outdated.html
justin d8e3e40dda healthcare emails: remove prices, fix click tracking, de-risk claims 
Diagnosing zero healthcare sales (11k sent, 5479 opens, 0 clicks, 0 orders).
Root cause of clicks=0: Listmonk only registers a link for tracking when the
href ends with the literal @TrackLink marker; all 10 hc templates lacked it
(trucking/CRTC have it). So the entire funnel was unmeasurable below 'open'.

Changes:
- Click tracking: append @TrackLink + UTM to every /order/ CTA across all 10
  templates (external gov self-verify links left untracked on purpose).
- Remove all service prices from emails (99/49/49/99yr/9mo). Price is
  now revealed on the order page after value is established; catalog
  (api/src/service-catalog.ts) stays source of truth. Kept the 0,000 OIG
  penalty stat (regulatory fact, not our price). Added a neutral 'flat fee shown
  up front' reassurance block where the fee table used to be.
- Compliance/honesty: the nppes_outdated email asserted a per-record
  'FLAGGED OUT OF DATE / detected' status, but its selector only checks
  deliverability and the data has no NPPES last-updated field -> unsubstantiated
  for every recipient. Reframed to a generally-true periodic-attestation message
  ('PERIODIC REVIEW REQUIRED', 'most practices drift out of date'). Same hedging
  applied to npi_reactivation ('may be deactivated ... confirm on official
  sources'). Substantiated reval 'past due' claims (backed by the public CMS
  Revalidation list) were kept.
- Fixed stale $299 OIG metadata in build script -> $79/mo (reference only).

Docs: docs/healthcare-competitive-pricing.md (benchmark research) and
docs/healthcare-email-compliance-review.md (CAN-SPAM / FTC / impersonation pass;
flags SOC2/HIPAA/PCI badge claims for owner confirmation).

Verified headless: all 10 render with 0 JS errors, exactly 1 tracked CTA each,
no price leaks.
2026-06-20 09:37:02 -05:00

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<!DOCTYPE html><html lang="en"><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width,initial-scale=1"><style>@media only screen and (max-width:600px){.pw-wrap{width:100%!important;border-radius:0!important;}.pw-pad{padding:24px 16px!important;}}body,table,td,p,a{-webkit-text-size-adjust:100%;}table{border-collapse:collapse!important;}img{border:0;}</style></head><body style="margin:0;padding:0;background:#eef0f3;">
<center>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="background:#eef0f3;"><tr><td style="padding:24px 10px;">
<table role="presentation" class="pw-wrap" width="620" cellpadding="0" cellspacing="0" style="margin:0 auto;border-radius:10px;overflow:hidden;background:#fff;">
<!-- Header -->
<tr><td style="background-color:#0f766e;background:linear-gradient(135deg,#0f766e 0%,#14b8a6 100%);padding:26px 28px;">
<img src="https://performancewest.net/images/logo-white.png" alt="Performance West" style="height:44px;margin-bottom:10px;display:block" />
<h1 style="color:#fff;margin:0;font-size:22px;font-weight:700;font-family:Inter,system-ui,sans-serif;">NPPES Data Check</h1>
<p style="color:#ccfbf1;margin:6px 0 0;font-size:13px;font-family:Inter,system-ui,sans-serif;">Keep your registry record current &amp; attested</p>
</td></tr>
<!-- Body -->
<tr><td class="pw-pad" style="padding:28px;font-family:Inter,system-ui,sans-serif;color:#1f2937;">
<p style="font-size:15px;margin:0 0 18px;line-height:1.5;">Hi {{ .Subscriber.Name }},</p>
<h2 style="font-size:19px;margin:0 0 14px;color:#0f172a;line-height:1.3;">Outdated NPPES data can hold up your payments</h2>
<p style="font-size:14px;line-height:1.7;margin:0 0 18px;">CMS requires every provider to keep their NPPES registry record current and to periodically attest to it. Records for <strong>{{ .Subscriber.Attribs.practice }}</strong> (NPI {{ .Subscriber.Attribs.npi }}) and most practices drift out of date over time &mdash; it is worth a 60-second check.</p>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #6ee7b7;border-radius:10px;padding:18px;">
<h3 style="margin:0 0 10px;font-size:15px;color:#065f46;font-weight:700;">Why it matters</h3>
<div style="font-size:13px;color:#065f46;line-height:1.7;">Payers, clearinghouses, and CMS pull from NPPES. A stale address, taxonomy, or contact can cause <strong>claim denials, mail you never receive, and failed credentialing</strong>. CMS also requires you to attest your NPPES data periodically.</div>
</td></tr></table>
<!-- Official-record card: NPPES is fully public, so this mirrors the registry. -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;">
<tr><td style="border:1px solid #cbd5e1;border-radius:10px;overflow:hidden;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0">
<tr><td style="background:#2563eb;background-image:repeating-linear-gradient(45deg,#ef4444 0,#ef4444 14px,#ffffff 14px,#ffffff 28px,#2563eb 28px,#2563eb 42px,#ffffff 42px,#ffffff 56px);padding:0;">
<p style="margin:0;padding:11px 16px;background:rgba(15,23,42,0.58);font-size:11px;letter-spacing:.4px;text-transform:uppercase;color:#ffffff;font-weight:700;text-align:center;">Official record &middot; NPPES NPI Registry</p>
</td></tr>
<tr><td style="background:#f8fafc;padding:6px 16px 14px;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="font-size:13px;">
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:9px 0;color:#64748b;">NPI</td><td style="padding:9px 0;font-weight:700;text-align:right;color:#0f172a;">{{ .Subscriber.Attribs.npi }}</td></tr>
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:9px 0;color:#64748b;">Registered to</td><td style="padding:9px 0;font-weight:600;text-align:right;color:#0f172a;">{{ .Subscriber.Attribs.practice }}</td></tr>
<tr><td style="padding:9px 0;color:#64748b;">Attestation</td><td style="padding:9px 0;font-weight:700;text-align:right;color:#b45309;">PERIODIC REVIEW REQUIRED</td></tr>
</table>
<p style="margin:10px 0 0;font-size:11px;color:#94a3b8;line-height:1.5;">Source: NPPES NPI Registry (npiregistry.cms.hhs.gov). CMS requires periodic NPPES attestation &mdash; review your current record on the official registry below.</p>
</td></tr>
</table>
</td></tr>
</table>
<!-- Pricing reassurance (no number in email; shown on the order page) -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f8fafc;border:1px solid #e5e7eb;border-radius:10px;padding:14px 18px;">
<p style="margin:0;font-size:13px;color:#475569;line-height:1.6;font-family:Inter,system-ui,sans-serif;">Simple, <strong>flat fee &mdash; shown up front</strong> before you pay anything. No logins, no hourly billing, no surprises.</p>
</td></tr></table>
<!-- Verify-it-yourself: the NPPES registry is fully public, so the provider
can confirm their own record (and its staleness) on the government site.
Nothing is more convincing than the official source. -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:14px 0 22px;"><tr><td style="background:#eff6ff;border:1px solid #bfdbfe;border-radius:10px;padding:16px;">
<p style="margin:0 0 6px;font-size:13px;color:#1e3a8a;font-weight:700;">Don&rsquo;t take our word for it &mdash; check the official NPPES registry.</p>
<p style="margin:0 0 12px;font-size:13px;color:#1e40af;line-height:1.6;">The NPPES registry is public. Look up your NPI <strong>{{ .Subscriber.Attribs.npi }}</strong> on the U.S. government&rsquo;s site and review the address, taxonomy, and contact on file &mdash; that&rsquo;s exactly what payers and CMS see.</p>
<a href="https://npiregistry.cms.hhs.gov/search" style="display:inline-block;padding:10px 22px;background:#fff;border:1px solid #1d4ed8;color:#1d4ed8;font-weight:700;border-radius:8px;text-decoration:none;font-size:13px;">Look up my NPI on NPPES &#8599;</a>
</td></tr></table>
<!-- CTA -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">We update and attest your NPPES record for you.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">Address, taxonomy, contacts, and authorized official.</p>
<a href="https://performancewest.net/order/nppes-update?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-nppes-update@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Update my NPPES record →</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">
<strong>Questions?</strong> Reply to this email or call <strong>(888) 411-0383</strong>. Performance West is a dedicated healthcare compliance firm &mdash; we handle the CMS/NPPES paperwork so you can focus on patients.
</td></tr></table>
<!-- Personal guarantee from the founder: photo links to the About page so
readers can confirm a real person stands behind the work. -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#f8fafc;border:1px solid #e2e8f0;border-left:4px solid #0f766e;border-radius:10px;padding:20px;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0">
<tr>
<td width="92" valign="top" style="padding-right:16px;">
<a href="https://performancewest.net/about">
<img src="https://performancewest.net/images/justin-hannah.jpg" alt="Justin Hannah, Founder of Performance West" width="76" height="76" style="width:76px;height:76px;border-radius:50%;display:block;border:2px solid #0f766e;" />
</a>
</td>
<td valign="top">
<p style="margin:0 0 10px;font-size:14px;color:#1f2937;line-height:1.7;font-style:italic;">&ldquo;If we handle this for you and you are not completely satisfied, I will personally make it right. You will not pay billable hours, and you will not be left chasing a government portal on your own. That is my promise.&rdquo;</p>
<p style="margin:0;">
<a href="https://performancewest.net/about" style="text-decoration:none;">
<img src="https://performancewest.net/images/justin-signature-v2.png" alt="Justin Hannah" width="150" style="width:150px;height:auto;display:block;margin:0 0 2px;" />
</a>
<span style="font-size:13px;font-weight:700;color:#0f172a;">Justin Hannah</span><br>
<span style="font-size:12px;color:#64748b;">Founder &amp; Principal Consultant, Performance West Inc.</span>
</p>
</td>
</tr>
</table>
</td></tr></table>
<!-- Trust signals (data-safety + guarantee — relevant when sharing provider info) -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:20px 0 6px;border-top:1px solid #e5e7eb;padding-top:14px;">
<tr>
<td align="center" style="padding:10px 4px;font-family:Inter,system-ui,sans-serif;">
<span style="display:inline-block;margin:0 8px;font-size:11px;font-weight:600;color:#0f766e;">&#128737;&#65039; SOC 2 Type II hosting</span>
<span style="display:inline-block;margin:0 8px;font-size:11px;font-weight:600;color:#0f766e;">&#9989; HIPAA &amp; PCI compliant</span>
<span style="display:inline-block;margin:0 8px;font-size:11px;font-weight:600;color:#0f766e;">&#128274; 256-bit TLS encrypted</span>
<span style="display:inline-block;margin:0 8px;font-size:11px;font-weight:600;color:#0f766e;">&#128179; Secure payment by Stripe</span>
</td>
</tr>
<tr>
<td align="center" style="padding:4px;font-family:Inter,system-ui,sans-serif;font-size:12px;color:#4b5563;">
<strong style="color:#047857;">100% satisfaction guarantee</strong> &middot; fixed pricing, no billable hours &middot; trusted by providers nationwide
</td>
</tr>
</table>
</td></tr>
<!-- Footer -->
<tr><td style="padding:16px 28px;background:#f8fafc;border-top:1px solid #e5e7eb;font-size:11px;color:#9ca3af;text-align:center;">
<p style="margin:0 0 8px;">Performance West is an independent compliance firm, not affiliated with CMS or Medicare.</p>
<p style="margin:0;">Performance West Inc. &middot; 525 Randall Ave Ste 100-1195, Cheyenne, WY 82001 &middot; <a href="https://performancewest.net" style="color:#6b7280;">performancewest.net</a></p>
<p style="margin:6px 0 0;"><a href="{{ UnsubscribeURL }}" style="color:#6b7280;">Unsubscribe</a></p>
</td></tr>
</table></td></tr></table></center></body></html>
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