d8e3e40dda
Diagnosing zero healthcare sales (11k sent, 5479 opens, 0 clicks, 0 orders).
Root cause of clicks=0: Listmonk only registers a link for tracking when the
href ends with the literal @TrackLink marker; all 10 hc templates lacked it
(trucking/CRTC have it). So the entire funnel was unmeasurable below 'open'.
Changes:
- Click tracking: append @TrackLink + UTM to every /order/ CTA across all 10
templates (external gov self-verify links left untracked on purpose).
- Remove all service prices from emails (99/49/49/99yr/9mo). Price is
now revealed on the order page after value is established; catalog
(api/src/service-catalog.ts) stays source of truth. Kept the 0,000 OIG
penalty stat (regulatory fact, not our price). Added a neutral 'flat fee shown
up front' reassurance block where the fee table used to be.
- Compliance/honesty: the nppes_outdated email asserted a per-record
'FLAGGED OUT OF DATE / detected' status, but its selector only checks
deliverability and the data has no NPPES last-updated field -> unsubstantiated
for every recipient. Reframed to a generally-true periodic-attestation message
('PERIODIC REVIEW REQUIRED', 'most practices drift out of date'). Same hedging
applied to npi_reactivation ('may be deactivated ... confirm on official
sources'). Substantiated reval 'past due' claims (backed by the public CMS
Revalidation list) were kept.
- Fixed stale $299 OIG metadata in build script -> $79/mo (reference only).
Docs: docs/healthcare-competitive-pricing.md (benchmark research) and
docs/healthcare-email-compliance-review.md (CAN-SPAM / FTC / impersonation pass;
flags SOC2/HIPAA/PCI badge claims for owner confirmation).
Verified headless: all 10 render with 0 JS errors, exactly 1 tracked CTA each,
no price leaks.
117 lines
11 KiB
HTML
117 lines
11 KiB
HTML
<!DOCTYPE html><html lang="en"><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width,initial-scale=1"><style>@media only screen and (max-width:600px){.pw-wrap{width:100%!important;border-radius:0!important;}.pw-pad{padding:24px 16px!important;}}body,table,td,p,a{-webkit-text-size-adjust:100%;}table{border-collapse:collapse!important;}img{border:0;}</style></head><body style="margin:0;padding:0;background:#eef0f3;">
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<center>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="background:#eef0f3;"><tr><td style="padding:24px 10px;">
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<table role="presentation" class="pw-wrap" width="620" cellpadding="0" cellspacing="0" style="margin:0 auto;border-radius:10px;overflow:hidden;background:#fff;">
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<!-- Header -->
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<tr><td style="background-color:#0f766e;background:linear-gradient(135deg,#0f766e 0%,#14b8a6 100%);padding:26px 28px;">
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<img src="https://performancewest.net/images/logo-white.png" alt="Performance West" style="height:44px;margin-bottom:10px;display:block" />
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<h1 style="color:#fff;margin:0;font-size:21px;font-weight:700;font-family:Inter,system-ui,sans-serif;">Your Medicare revalidation is past due</h1>
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<p style="color:#ccfbf1;margin:6px 0 0;font-size:13px;font-family:Inter,system-ui,sans-serif;">Let's get it filed before your billing privileges are affected</p>
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</td></tr>
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<!-- Body -->
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<tr><td class="pw-pad" style="padding:28px;font-family:Inter,system-ui,sans-serif;color:#1f2937;">
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<p style="font-size:15px;margin:0 0 16px;line-height:1.6;">Hi {{ .Subscriber.Name }},</p>
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<p style="font-size:14px;line-height:1.75;margin:0 0 16px;">Whoever last handled the Medicare enrollment for <strong>{{ .Subscriber.Attribs.practice }}</strong> may have moved on — front-office and billing staff turn over often, and revalidation deadlines are the kind of thing that quietly fall through the cracks when they do.</p>
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<p style="font-size:14px;line-height:1.75;margin:0 0 18px;">That is exactly what we keep an eye on, so it does not become your problem. Here is where your enrollment stands right now:</p>
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<!-- CMS record card: data straight from the CMS Revalidation Due Date List -->
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:6px 0 22px;">
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<tr><td style="border:1px solid #cbd5e1;border-radius:10px;overflow:hidden;">
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0">
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<tr><td style="background:#2563eb;background-image:repeating-linear-gradient(45deg,#ef4444 0,#ef4444 14px,#ffffff 14px,#ffffff 28px,#2563eb 28px,#2563eb 42px,#ffffff 42px,#ffffff 56px);padding:0;">
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<p style="margin:0;padding:11px 16px;background:rgba(15,23,42,0.58);font-size:11px;letter-spacing:.4px;text-transform:uppercase;color:#ffffff;font-weight:700;text-align:center;">Official record · CMS Medicare Revalidation Due Date List</p>
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</td></tr>
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<tr><td style="background:#f8fafc;padding:6px 16px 14px;">
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="font-size:13px;">
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<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:9px 0;color:#64748b;">Provider / NPI</td><td style="padding:9px 0;font-weight:700;text-align:right;color:#0f172a;">{{ .Subscriber.Attribs.npi }}</td></tr>
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<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:9px 0;color:#64748b;">Enrolled as</td><td style="padding:9px 0;font-weight:600;text-align:right;color:#0f172a;">{{ .Subscriber.Attribs.practice }}</td></tr>
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<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:9px 0;color:#64748b;">Revalidation due date</td><td style="padding:9px 0;font-weight:700;text-align:right;color:#b91c1c;">{{ .Subscriber.Attribs.reval_due_date }}</td></tr>
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<tr><td style="padding:9px 0;color:#64748b;">Status</td><td style="padding:9px 0;font-weight:700;text-align:right;color:#b91c1c;">PAST DUE · {{ .Subscriber.Attribs.days_overdue }} days overdue</td></tr>
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</table>
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<p style="margin:10px 0 0;font-size:11px;color:#94a3b8;line-height:1.5;">Source: CMS Revalidation Due Date List (data.cms.gov), refreshed monthly.</p>
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</td></tr>
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</table>
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</td></tr>
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</table>
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<p style="font-size:14px;line-height:1.75;margin:0 0 18px;">Because the deadline has already passed, this is time-sensitive: when a revalidation stays unfiled, CMS deactivates Medicare billing privileges — claims stop paying and the provider has to re-enroll from scratch, losing the original effective date. <strong>The good news is it is still fixable, and the sooner we file, the better your chances of avoiding a gap.</strong> CMS can take several weeks to process, so the earlier we begin, the more room there is to get you current before any disruption.</p>
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<!-- How it works -->
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0fdfa;border:1px solid #99f6e4;border-radius:10px;padding:18px;">
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<h3 style="margin:0 0 10px;font-size:15px;color:#0f766e;font-weight:700;">We do the work — you barely lift a finger</h3>
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<p style="font-size:13px;color:#134e4a;line-height:1.7;margin:0 0 10px;">We complete the full PECOS revalidation and track it through to confirmation. <strong>You never share a password and you never have to log in or chase a two-factor code.</strong> The only thing we may need is a one-minute e-signature on a secure link.</p>
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<p style="font-size:13px;color:#134e4a;line-height:1.7;margin:0;">No matter who handled it before, we will make sure it gets done right.</p>
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</td></tr></table>
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<!-- Verify-it-yourself -->
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:14px 0 18px;"><tr><td style="background:#eff6ff;border:1px solid #bfdbfe;border-radius:10px;padding:16px;">
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<p style="margin:0 0 6px;font-size:13px;color:#1e3a8a;font-weight:700;">Want to confirm the date yourself?</p>
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<p style="margin:0 0 12px;font-size:13px;color:#1e40af;line-height:1.6;">Look up NPI <strong>{{ .Subscriber.Attribs.npi }}</strong> on the public CMS Medicare Revalidation List and you will see the same due date shown above.</p>
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<a href="https://data.cms.gov/tools/medicare-revalidation-list" style="display:inline-block;padding:10px 22px;background:#fff;border:1px solid #1d4ed8;color:#1d4ed8;font-weight:700;border-radius:8px;text-decoration:none;font-size:13px;">Verify on CMS.gov ↗</a>
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</td></tr></table>
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<!-- CTA -->
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
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<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">Let us get your past-due revalidation filed right away.</p>
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<p style="font-size:12px;color:#047857;margin:0 0 14px;">We submit most filings within 1-2 business days, then track it through CMS processing to confirmation.</p>
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<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-reval-overdue-personal@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Handle my revalidation →</a>
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</td></tr></table>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">
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<strong>Questions, or want to hand off your filings going forward?</strong> Just reply to this email or call <strong>(888) 411-0383</strong>. We are a dedicated healthcare compliance firm and we are happy to be the people who keep track of this for you.
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</td></tr></table>
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<!-- Personal guarantee from the founder: photo links to the About page so
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readers can confirm a real person stands behind the work. -->
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#f8fafc;border:1px solid #e2e8f0;border-left:4px solid #0f766e;border-radius:10px;padding:20px;">
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0">
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<tr>
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<td width="92" valign="top" style="padding-right:16px;">
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<a href="https://performancewest.net/about">
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<img src="https://performancewest.net/images/justin-hannah.jpg" alt="Justin Hannah, Founder of Performance West" width="76" height="76" style="width:76px;height:76px;border-radius:50%;display:block;border:2px solid #0f766e;" />
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</a>
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</td>
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<td valign="top">
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<p style="margin:0 0 10px;font-size:14px;color:#1f2937;line-height:1.7;font-style:italic;">“If we file your revalidation and you are not completely satisfied, I will personally make it right. You will not pay billable hours, and you will not be left chasing a government portal on your own. That is my promise.”</p>
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<p style="margin:0;">
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<a href="https://performancewest.net/about" style="text-decoration:none;">
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<img src="https://performancewest.net/images/justin-signature-v2.png" alt="Justin Hannah" width="150" style="width:150px;height:auto;display:block;margin:0 0 2px;" />
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</a>
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<span style="font-size:13px;font-weight:700;color:#0f172a;">Justin Hannah</span><br>
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<span style="font-size:12px;color:#64748b;">Founder & Principal Consultant, Performance West Inc.</span>
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</p>
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</td>
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</tr>
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</table>
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</td></tr></table>
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<!-- Trust signals + true social proof -->
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:20px 0 6px;border-top:1px solid #e5e7eb;padding-top:14px;">
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<tr>
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<td align="center" style="padding:10px 4px;font-family:Inter,system-ui,sans-serif;">
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<span style="display:inline-block;margin:0 8px;font-size:11px;font-weight:600;color:#0f766e;">🛡️ SOC 2 Type II hosting</span>
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<span style="display:inline-block;margin:0 8px;font-size:11px;font-weight:600;color:#0f766e;">✅ HIPAA & PCI compliant</span>
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<span style="display:inline-block;margin:0 8px;font-size:11px;font-weight:600;color:#0f766e;">🔒 256-bit TLS encrypted</span>
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<span style="display:inline-block;margin:0 8px;font-size:11px;font-weight:600;color:#0f766e;">💳 Secure payment by Stripe</span>
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</td>
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</tr>
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<tr>
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<td align="center" style="padding:4px;font-family:Inter,system-ui,sans-serif;font-size:12px;color:#4b5563;">
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<strong style="color:#047857;">100% satisfaction guarantee</strong> · fixed pricing, no billable hours · trusted by providers nationwide
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</td>
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</tr>
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</table>
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</td></tr>
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<!-- Footer -->
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<tr><td style="padding:16px 28px;background:#f8fafc;border-top:1px solid #e5e7eb;font-size:11px;color:#9ca3af;text-align:center;">
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<p style="margin:0 0 8px;">Performance West is an independent compliance firm, not affiliated with CMS or Medicare.</p>
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<p style="margin:0;">Performance West Inc. · 525 Randall Ave Ste 100-1195, Cheyenne, WY 82001 · <a href="https://performancewest.net" style="color:#6b7280;">performancewest.net</a></p>
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<p style="margin:6px 0 0;"><a href="{{ UnsubscribeURL }}" style="color:#6b7280;">Unsubscribe</a></p>
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</td></tr>
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</table></td></tr></table></center></body></html>
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