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CRTC USF email: add honest US-termination + STIR/SHAKEN section

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Address the two most common objections truthfully (researched against CRTC,
FCC 2025 Third-Party Authentication Order, and STIR/SHAKEN cross-border docs):
- US-based long-distance termination operators routinely accept traffic from
  Canadian carriers (cross-border voice is a standard interconnect).
- STIR/SHAKEN: a Canadian reseller cannot get a US SPC token (US-carrier-only),
  so US-bound calls are signed by the upstream US-number provider that assigns
  the DIDs -- exactly how most small US carriers already rely on upstream
  signing. Canadian-origin traffic falls under the lighter CRTC regime, handled
  by the upstream Canadian carrier. Does NOT claim S/S disappears -- it moves to
  the upstream, off the carrier's day-to-day operation.
This commit is contained in:
justin 2026-06-18 00:03:31 -05:00
parent 8099afc5ab
commit d9ecb94b27
1 changed files with 9 additions and 1 deletions
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10
scripts/workers/create_crtc_usf_campaign.py
View file

@ -104,6 +104,14 @@ def build_body():
"<strong>A clean second jurisdiction</strong> &mdash; an FCC enforcement action against your US entity does not reach a Canadian corporation",
)
+ bq("You do not give up your US business. You add a Canadian carrier alongside it &mdash; for the voice traffic that doesn&rsquo;t need to sit under the FCC, and for the Canadian market you can now sell into.")
+ H2("&ldquo;But how do I terminate to the US, and what about STIR/SHAKEN?&rdquo;")
+ P("This is the first question every carrier asks, so here is the straight answer.")
+ UL(
"<strong>US termination is routine.</strong> Many US-based long-distance termination operators and wholesale carriers actively accept traffic from Canadian carriers &mdash; cross-border voice is one of the most common interconnects there is. You hand off your US-bound traffic to a US termination partner exactly like a US carrier does.",
"<strong>STIR/SHAKEN is handled by your upstream US-number provider &mdash; not something you stand up yourself.</strong> The US signing certificate (the SPC token from the US policy administrator) is only issued to US carriers, so a Canadian reseller doesn&rsquo;t run its own. Instead, the US wholesale carrier that assigns you the US DIDs signs those calls on the way out &mdash; the same way the vast majority of small US carriers already rely on an upstream provider to sign for them.",
"<strong>Your Canadian-origin traffic falls under the CRTC&rsquo;s STIR/SHAKEN regime</strong>, which is lighter in practice for a small carrier &mdash; and is typically handled by the upstream Canadian carrier providing your trunking and numbers.",
)
+ P("Net effect: you keep terminating to the US and your calls stay properly attested &mdash; but the heavy FCC compliance stack (USF, 499, RMD, photo-ID KYC) sits with the upstream providers and your US entity, not your day-to-day operation. The free guide below lists which Canadian carriers provision US DIDs and handle the signing.")
+ H2("What we set up &mdash; turnkey, in 6&ndash;10 weeks.")
+ UL(
"Incorporation in <strong>British Columbia or Ontario</strong> &mdash; a separate legal entity from your US company",
@ -113,7 +121,7 @@ def build_body():
"Full corporate binder, delivered digitally &mdash; plus a Canadian business-banking referral",
)
+ coupon_banner()
+ cta(f"Start your Canadian carrier setup &mdash; $200 off &rarr;", ORDER_URL)
+ cta("Start your Canadian carrier setup &mdash; $200 off &rarr;", ORDER_URL)
+ guide_block()
+ PS(f"Questions about how the Canadian structure would work for your traffic? {CONTACT}. The {CODE} discount is good through Friday at 11:59pm ET.")
+ P("&mdash; Performance West")