healthcare: reframe NPPES email as a FREE NPI compliance check
Pivot the weakest healthcare email from an 'your record is out of date -> buy an
update' sell into a free, value-first compliance check (the funnel already
exists: /tools/npi-compliance-check + /api/v1/npi/lookup run 5 live gov checks --
NPI status, Medicare revalidation, OIG/SAM exclusions, NPPES freshness -- and
deep-link to the right paid fix).
- Subject: 'A free compliance check for your NPI' (was 'may be out of date').
- Header: 'Free NPI Compliance Check' covering NPPES/revalidation/exclusions/NPI.
- Body: keep the REAL last_updated date as a credibility hook ('we pulled your
public records'), but frame it honestly ('that's usually fine') and pivot to
the broader free check. Adds a 4-item 'your free check covers' card.
- CTA now -> /tools/npi-compliance-check?npi={npi} (prefills + auto-runs their
own check on landing) with @TrackLink + UTM; dropped the straight-to-order
NPPES CTA and the redundant 'look up on NPPES' button.
- Reassurance reframed to free-first ('the check is completely free; a fix is
optional, flat-fee'). cta_path updated in the segment registry.
- Verified: render + plaintext + headless screenshot, CTA tracked, no stray
order link, zero unfilled tokens.
This commit is contained in:
justin
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2 changed files with 22 additions and 21 deletions
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@ -6,15 +6,25 @@
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<!-- Header -->
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<tr><td style="background-color:#0f766e;background:linear-gradient(135deg,#0f766e 0%,#14b8a6 100%);padding:26px 28px;">
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<img src="https://performancewest.net/images/logo-white.png" alt="Performance West" style="height:44px;margin-bottom:10px;display:block" />
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<h1 style="color:#fff;margin:0;font-size:22px;font-weight:700;font-family:Inter,system-ui,sans-serif;">NPPES Data Check</h1>
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<p style="color:#ccfbf1;margin:6px 0 0;font-size:13px;font-family:Inter,system-ui,sans-serif;">Keep your registry record current & attested</p>
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<h1 style="color:#fff;margin:0;font-size:22px;font-weight:700;font-family:Inter,system-ui,sans-serif;">Free NPI Compliance Check</h1>
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<p style="color:#ccfbf1;margin:6px 0 0;font-size:13px;font-family:Inter,system-ui,sans-serif;">NPPES · Medicare revalidation · OIG/SAM exclusions · NPI status</p>
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</td></tr>
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<!-- Body -->
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<tr><td class="pw-pad" style="padding:28px;font-family:Inter,system-ui,sans-serif;color:#1f2937;">
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<p style="font-size:15px;margin:0 0 18px;line-height:1.5;">Hi {{ .Subscriber.Name }},</p>
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<h2 style="font-size:19px;margin:0 0 14px;color:#0f172a;line-height:1.3;">Your NPPES record hasn’t been updated since {{ .Subscriber.Attribs.nppes_last_updated }}</h2>
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<p style="font-size:14px;line-height:1.7;margin:0 0 18px;">The public NPPES NPI Registry shows the record for <strong>{{ .Subscriber.Attribs.practice }}</strong> (NPI {{ .Subscriber.Attribs.npi }}) was <strong>last updated on {{ .Subscriber.Attribs.nppes_last_updated }}</strong> — about <strong>{{ .Subscriber.Attribs.nppes_years_stale }} years ago</strong>. Your NPI never expires, so an out-of-date record never flags itself — but CMS requires you to update NPPES within <strong>30 days of any change</strong> to your address, phone, taxonomy, or authorized official. If anything has changed since then, your record is now out of date — and payers, clearinghouses, and CMS all pull from NPPES. Confirm the date yourself below; it’s exactly what they see.</p>
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<h2 style="font-size:19px;margin:0 0 14px;color:#0f172a;line-height:1.3;">We pulled the public records for NPI {{ .Subscriber.Attribs.npi }} — here’s a free check</h2>
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<p style="font-size:14px;line-height:1.7;margin:0 0 18px;">As a quick example, the public NPPES NPI Registry shows the record for <strong>{{ .Subscriber.Attribs.practice }}</strong> was <strong>last updated on {{ .Subscriber.Attribs.nppes_last_updated }}</strong> — about <strong>{{ .Subscriber.Attribs.nppes_years_stale }} years ago</strong>. That’s usually fine, but it’s only one of several things payers and CMS check. Our free tool runs your NPI against the public government sources in one place — <strong>no signup, no cost</strong> — and tells you exactly where you stand.</p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#f0fdfa;border:1px solid #99f6e4;border-radius:10px;padding:18px;">
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<p style="margin:0 0 10px;font-size:14px;color:#0f766e;font-weight:700;">Your free check covers:</p>
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<div style="font-size:13px;color:#134e4a;line-height:1.9;">
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✅ <strong>NPI status</strong> — active or deactivated in NPPES<br>
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✅ <strong>Medicare revalidation</strong> — due date from the live CMS list (deactivation risk)<br>
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✅ <strong>OIG / SAM exclusions</strong> — screened against the federal exclusion lists<br>
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✅ <strong>NPPES record currency</strong> — last-updated date & what may be stale
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</div>
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</td></tr></table>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #6ee7b7;border-radius:10px;padding:18px;">
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<h3 style="margin:0 0 10px;font-size:15px;color:#065f46;font-weight:700;">Why it matters</h3>
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@ -40,29 +50,20 @@
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</td></tr>
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</table>
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<!-- Pricing reassurance (no number in email; shown on the order page) -->
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<!-- Free-first reassurance: the check is free; a fix is optional + flat-fee. -->
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f8fafc;border:1px solid #e5e7eb;border-radius:10px;padding:14px 18px;">
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<p style="margin:0;font-size:13px;color:#475569;line-height:1.6;font-family:Inter,system-ui,sans-serif;">Simple, <strong>flat fee — shown up front</strong> before you pay anything. No logins, no hourly billing, no surprises.</p>
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</td></tr></table>
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<!-- Verify-it-yourself: the NPPES registry is fully public, so the provider
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can confirm their own record (and its staleness) on the government site.
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Nothing is more convincing than the official source. -->
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:14px 0 22px;"><tr><td style="background:#eff6ff;border:1px solid #bfdbfe;border-radius:10px;padding:16px;">
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<p style="margin:0 0 6px;font-size:13px;color:#1e3a8a;font-weight:700;">Don’t take our word for it — check the official NPPES registry.</p>
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<p style="margin:0 0 12px;font-size:13px;color:#1e40af;line-height:1.6;">The NPPES registry is public. Look up your NPI <strong>{{ .Subscriber.Attribs.npi }}</strong> on the U.S. government’s site and review the address, taxonomy, and contact on file — that’s exactly what payers and CMS see.</p>
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<a href="https://npiregistry.cms.hhs.gov/search" style="display:inline-block;padding:10px 22px;background:#fff;border:1px solid #1d4ed8;color:#1d4ed8;font-weight:700;border-radius:8px;text-decoration:none;font-size:13px;">Look up my NPI on NPPES ↗</a>
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<p style="margin:0;font-size:13px;color:#475569;line-height:1.6;font-family:Inter,system-ui,sans-serif;">The check is <strong>completely free</strong>. If it turns up something you’d like us to handle, we’ll quote a <strong>flat fee, shown up front</strong> — no logins, no hourly billing, no obligation.</p>
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</td></tr></table>
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<!-- CTA -->
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
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<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">We update and attest your NPPES record for you.</p>
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<p style="font-size:12px;color:#047857;margin:0 0 14px;">Address, taxonomy, contacts, and authorized official.</p>
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<a href="https://performancewest.net/order/nppes-update?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-nppes-update@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Update my NPPES record →</a>
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<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">Run your free compliance check — takes about 30 seconds.</p>
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<p style="font-size:12px;color:#047857;margin:0 0 14px;">Your NPI is pre-filled. No signup, no cost — just your results.</p>
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<a href="https://performancewest.net/tools/npi-compliance-check?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-npi-check@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Run my free NPI check →</a>
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</td></tr></table>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">
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<strong>Questions?</strong> Reply to this email or call <strong>(888) 411-0383</strong>. Performance West is a dedicated healthcare compliance firm — we handle the CMS/NPPES paperwork so you can focus on patients.
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<strong>Questions?</strong> Reply to this email or call <strong>(888) 411-0383</strong>. Performance West is a dedicated healthcare compliance firm — the check is free, and if you want help we handle the CMS/NPPES paperwork so you can focus on patients.
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</td></tr></table>
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<!-- Personal guarantee from the founder: photo links to the About page so
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@ -80,9 +80,9 @@ SEGMENTS = {
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"selector": "leie_or_deactivated",
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},
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"nppes_outdated": {
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"subject": "Your NPPES record may be out of date",
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"subject": "A free compliance check for your NPI",
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"template": "hc_nppes_outdated.html",
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"cta_path": "/order/nppes-update",
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"cta_path": "/tools/npi-compliance-check",
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"price": "$349",
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"list_name": "HC Warmup - NPPES Update",
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"campaign_name": "HC Warmup - NPPES Outdated",
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