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healthcare emails: remove prices, fix click tracking, de-risk claims

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Diagnosing zero healthcare sales (11k sent, 5479 opens, 0 clicks, 0 orders).
Root cause of clicks=0: Listmonk only registers a link for tracking when the
href ends with the literal @TrackLink marker; all 10 hc templates lacked it
(trucking/CRTC have it). So the entire funnel was unmeasurable below 'open'.

Changes:
- Click tracking: append @TrackLink + UTM to every /order/ CTA across all 10
  templates (external gov self-verify links left untracked on purpose).
- Remove all service prices from emails (99/49/49/99yr/9mo). Price is
  now revealed on the order page after value is established; catalog
  (api/src/service-catalog.ts) stays source of truth. Kept the 0,000 OIG
  penalty stat (regulatory fact, not our price). Added a neutral 'flat fee shown
  up front' reassurance block where the fee table used to be.
- Compliance/honesty: the nppes_outdated email asserted a per-record
  'FLAGGED OUT OF DATE / detected' status, but its selector only checks
  deliverability and the data has no NPPES last-updated field -> unsubstantiated
  for every recipient. Reframed to a generally-true periodic-attestation message
  ('PERIODIC REVIEW REQUIRED', 'most practices drift out of date'). Same hedging
  applied to npi_reactivation ('may be deactivated ... confirm on official
  sources'). Substantiated reval 'past due' claims (backed by the public CMS
  Revalidation list) were kept.
- Fixed stale $299 OIG metadata in build script -> $79/mo (reference only).

Docs: docs/healthcare-competitive-pricing.md (benchmark research) and
docs/healthcare-email-compliance-review.md (CAN-SPAM / FTC / impersonation pass;
flags SOC2/HIPAA/PCI badge claims for owner confirmation).

Verified headless: all 10 render with 0 JS errors, exactly 1 tracked CTA each,
no price leaks.
This commit is contained in:
justin 2026-06-20 09:37:02 -05:00
parent 9a9b0b9130
commit d8e3e40dda
13 changed files with 256 additions and 48 deletions
Download patch file Download diff file Expand all files Collapse all files

2
data/hc_campaigns/hc_clia_renewal.html
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@ -58,7 +58,7 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">Let us take the CLIA renewal off your plate &mdash; the sooner we start, the better.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">We submit most filings within 1-2 business days, then track it through CMS processing to confirmation.</p>
<a href="https://performancewest.net/order/clia-renewal?clia={{ .Subscriber.Attribs.clia }}" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Renew my CLIA certificate &rarr;</a>
<a href="https://performancewest.net/order/clia-renewal?clia={{ .Subscriber.Attribs.clia }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-clia-renewal@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Renew my CLIA certificate &rarr;</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">

5
data/hc_campaigns/hc_compliance_bundle.html
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@ -18,14 +18,13 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #6ee7b7;border-radius:10px;padding:18px;">
<h3 style="margin:0 0 10px;font-size:15px;color:#065f46;font-weight:700;">What's included</h3>
<div style="font-size:13px;color:#065f46;line-height:1.7;">Revalidation monitoring &amp; filing, NPPES updates/attestation, and your <strong>first OIG/SAM exclusion screening</strong> &mdash; one flat annual price, all tracked, all documented. Continue monthly exclusion monitoring afterward for $79/month (optional, cancel anytime).</div>
<div style="font-size:13px;color:#065f46;line-height:1.7;">Revalidation monitoring &amp; filing, NPPES updates/attestation, and your <strong>first OIG/SAM exclusion screening</strong> &mdash; one flat annual price, all tracked, all documented. Continue monthly exclusion monitoring afterward (optional, cancel anytime).</div>
</td></tr></table>
<!-- Detail row -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;font-size:13px;">
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:10px 0;color:#6b7280;">NPI</td><td style="padding:10px 0;font-weight:600;text-align:right;">{{ .Subscriber.Attribs.npi }}</td></tr>
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:10px 0;color:#6b7280;">Practice</td><td style="padding:10px 0;font-weight:600;text-align:right;">{{ .Subscriber.Attribs.practice }}</td></tr>
<tr><td style="padding:10px 0;color:#6b7280;">Our service fee</td><td style="padding:10px 0;font-weight:700;text-align:right;color:#047857;">$899/yr</td></tr>
</table>
<!-- Verify-it-yourself: the bundle monitors public government sources end to
@ -43,7 +42,7 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">One annual bundle covers your core CMS obligations.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">We watch the deadlines so you never miss one.</p>
<a href="https://performancewest.net/order/provider-compliance-bundle?npi={{ .Subscriber.Attribs.npi }}" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Get the compliance bundle →</a>
<a href="https://performancewest.net/order/provider-compliance-bundle?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-compliance-bundle@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Get the compliance bundle →</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">

15
data/hc_campaigns/hc_npi_reactivation.html
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@ -6,15 +6,15 @@
<!-- Header -->
<tr><td style="background-color:#0f766e;background:linear-gradient(135deg,#0f766e 0%,#14b8a6 100%);padding:26px 28px;">
<img src="https://performancewest.net/images/logo-white.png" alt="Performance West" style="height:44px;margin-bottom:10px;display:block" />
<h1 style="color:#fff;margin:0;font-size:22px;font-weight:700;font-family:Inter,system-ui,sans-serif;">Provider Enrollment Alert</h1>
<p style="color:#ccfbf1;margin:6px 0 0;font-size:13px;font-family:Inter,system-ui,sans-serif;">Deactivated enrollment detected</p>
<h1 style="color:#fff;margin:0;font-size:22px;font-weight:700;font-family:Inter,system-ui,sans-serif;">Provider Enrollment Check</h1>
<p style="color:#ccfbf1;margin:6px 0 0;font-size:13px;font-family:Inter,system-ui,sans-serif;">Make sure your Medicare enrollment is still active</p>
</td></tr>
<!-- Body -->
<tr><td class="pw-pad" style="padding:28px;font-family:Inter,system-ui,sans-serif;color:#1f2937;">
<p style="font-size:15px;margin:0 0 18px;line-height:1.5;">Hi {{ .Subscriber.Name }},</p>
<h2 style="font-size:19px;margin:0 0 14px;color:#0f172a;line-height:1.3;">Your enrollment looks deactivated — let's fix it fast</h2>
<p style="font-size:14px;line-height:1.7;margin:0 0 18px;">Our compliance monitoring flagged the enrollment for <strong>{{ .Subscriber.Attribs.practice }}</strong> (NPI {{ .Subscriber.Attribs.npi }}) as <strong>deactivated or inactive</strong>.</p>
<p style="font-size:14px;line-height:1.7;margin:0 0 18px;">Our compliance monitoring suggests the enrollment for <strong>{{ .Subscriber.Attribs.practice }}</strong> (NPI {{ .Subscriber.Attribs.npi }}) <strong>may be deactivated or inactive</strong> &mdash; it is worth confirming on the official sources below.</p>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #6ee7b7;border-radius:10px;padding:18px;">
<h3 style="margin:0 0 10px;font-size:15px;color:#065f46;font-weight:700;">Why it matters</h3>
@ -42,12 +42,9 @@
</td></tr>
</table>
<!-- Service fee -->
<!-- Pricing reassurance (no number in email; shown on the order page) -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f8fafc;border:1px solid #e5e7eb;border-radius:10px;padding:14px 18px;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0"><tr>
<td style="font-size:13px;color:#6b7280;">Our service fee to reactivate it for you</td>
<td style="font-size:22px;font-weight:800;text-align:right;color:#047857;white-space:nowrap;">$449</td>
</tr></table>
<p style="margin:0;font-size:13px;color:#475569;line-height:1.6;font-family:Inter,system-ui,sans-serif;">Simple, <strong>flat fee &mdash; shown up front</strong> before you pay anything. No logins, no hourly billing, no surprises.</p>
</td></tr></table>
<!-- Verify-it-yourself: deactivation status is not a single public dataset,
@ -65,7 +62,7 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">We handle the CMS-855 reactivation end to end.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">We verify every field against current CMS requirements.</p>
<a href="https://performancewest.net/order/npi-reactivation?npi={{ .Subscriber.Attribs.npi }}" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Reactivate my enrollment →</a>
<a href="https://performancewest.net/order/npi-reactivation?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-npi-reactivation@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Reactivate my enrollment →</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">

19
data/hc_campaigns/hc_nppes_outdated.html
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@ -6,15 +6,15 @@
<!-- Header -->
<tr><td style="background-color:#0f766e;background:linear-gradient(135deg,#0f766e 0%,#14b8a6 100%);padding:26px 28px;">
<img src="https://performancewest.net/images/logo-white.png" alt="Performance West" style="height:44px;margin-bottom:10px;display:block" />
<h1 style="color:#fff;margin:0;font-size:22px;font-weight:700;font-family:Inter,system-ui,sans-serif;">NPPES Data Alert</h1>
<p style="color:#ccfbf1;margin:6px 0 0;font-size:13px;font-family:Inter,system-ui,sans-serif;">Outdated registry information detected</p>
<h1 style="color:#fff;margin:0;font-size:22px;font-weight:700;font-family:Inter,system-ui,sans-serif;">NPPES Data Check</h1>
<p style="color:#ccfbf1;margin:6px 0 0;font-size:13px;font-family:Inter,system-ui,sans-serif;">Keep your registry record current &amp; attested</p>
</td></tr>
<!-- Body -->
<tr><td class="pw-pad" style="padding:28px;font-family:Inter,system-ui,sans-serif;color:#1f2937;">
<p style="font-size:15px;margin:0 0 18px;line-height:1.5;">Hi {{ .Subscriber.Name }},</p>
<h2 style="font-size:19px;margin:0 0 14px;color:#0f172a;line-height:1.3;">Outdated NPPES data can hold up your payments</h2>
<p style="font-size:14px;line-height:1.7;margin:0 0 18px;">The public NPPES registry record for <strong>{{ .Subscriber.Attribs.practice }}</strong> (NPI {{ .Subscriber.Attribs.npi }}) appears <strong>out of date</strong>.</p>
<p style="font-size:14px;line-height:1.7;margin:0 0 18px;">CMS requires every provider to keep their NPPES registry record current and to periodically attest to it. Records for <strong>{{ .Subscriber.Attribs.practice }}</strong> (NPI {{ .Subscriber.Attribs.npi }}) and most practices drift out of date over time &mdash; it is worth a 60-second check.</p>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #6ee7b7;border-radius:10px;padding:18px;">
<h3 style="margin:0 0 10px;font-size:15px;color:#065f46;font-weight:700;">Why it matters</h3>
@ -32,20 +32,17 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="font-size:13px;">
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:9px 0;color:#64748b;">NPI</td><td style="padding:9px 0;font-weight:700;text-align:right;color:#0f172a;">{{ .Subscriber.Attribs.npi }}</td></tr>
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:9px 0;color:#64748b;">Registered to</td><td style="padding:9px 0;font-weight:600;text-align:right;color:#0f172a;">{{ .Subscriber.Attribs.practice }}</td></tr>
<tr><td style="padding:9px 0;color:#64748b;">Record status</td><td style="padding:9px 0;font-weight:700;text-align:right;color:#b91c1c;">FLAGGED OUT OF DATE</td></tr>
<tr><td style="padding:9px 0;color:#64748b;">Attestation</td><td style="padding:9px 0;font-weight:700;text-align:right;color:#b45309;">PERIODIC REVIEW REQUIRED</td></tr>
</table>
<p style="margin:10px 0 0;font-size:11px;color:#94a3b8;line-height:1.5;">Source: NPPES NPI Registry (npiregistry.cms.hhs.gov). Staleness flagged by our compliance monitoring &mdash; confirm on the official registry below.</p>
<p style="margin:10px 0 0;font-size:11px;color:#94a3b8;line-height:1.5;">Source: NPPES NPI Registry (npiregistry.cms.hhs.gov). CMS requires periodic NPPES attestation &mdash; review your current record on the official registry below.</p>
</td></tr>
</table>
</td></tr>
</table>
<!-- Service fee -->
<!-- Pricing reassurance (no number in email; shown on the order page) -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f8fafc;border:1px solid #e5e7eb;border-radius:10px;padding:14px 18px;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0"><tr>
<td style="font-size:13px;color:#6b7280;">Our service fee to update it for you</td>
<td style="font-size:22px;font-weight:800;text-align:right;color:#047857;white-space:nowrap;">$349</td>
</tr></table>
<p style="margin:0;font-size:13px;color:#475569;line-height:1.6;font-family:Inter,system-ui,sans-serif;">Simple, <strong>flat fee &mdash; shown up front</strong> before you pay anything. No logins, no hourly billing, no surprises.</p>
</td></tr></table>
<!-- Verify-it-yourself: the NPPES registry is fully public, so the provider
@ -61,7 +58,7 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">We update and attest your NPPES record for you.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">Address, taxonomy, contacts, and authorized official.</p>
<a href="https://performancewest.net/order/nppes-update?npi={{ .Subscriber.Attribs.npi }}" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Update my NPPES record →</a>
<a href="https://performancewest.net/order/nppes-update?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-nppes-update@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Update my NPPES record →</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">

5
data/hc_campaigns/hc_oig_screening.html
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@ -25,7 +25,6 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;font-size:13px;">
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:10px 0;color:#6b7280;">NPI</td><td style="padding:10px 0;font-weight:600;text-align:right;">{{ .Subscriber.Attribs.npi }}</td></tr>
<tr style="border-bottom:1px solid #e5e7eb;"><td style="padding:10px 0;color:#6b7280;">Practice</td><td style="padding:10px 0;font-weight:600;text-align:right;">{{ .Subscriber.Attribs.practice }}</td></tr>
<tr><td style="padding:10px 0;color:#6b7280;">Our service fee</td><td style="padding:10px 0;font-weight:700;text-align:right;color:#047857;">$79/month</td></tr>
</table>
<!-- Verify-it-yourself: the OIG LEIE and SAM exclusion lists are public and
@ -42,8 +41,8 @@
<!-- CTA -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">We run and document your OIG/SAM exclusion screening.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">Monthly checks with an audit-ready record &mdash; $79/month, cancel anytime.</p>
<a href="https://performancewest.net/order/oig-sam-screening?npi={{ .Subscriber.Attribs.npi }}" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Set up exclusion screening →</a>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">Monthly checks with an audit-ready record &mdash; cancel anytime.</p>
<a href="https://performancewest.net/order/oig-sam-screening?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-oig-screening@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Set up exclusion screening →</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">

11
data/hc_campaigns/hc_revalidation_due_soon.html
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@ -50,14 +50,9 @@
<a href="https://data.cms.gov/tools/medicare-revalidation-list" style="display:inline-block;padding:10px 22px;background:#fff;border:1px solid #1d4ed8;color:#1d4ed8;font-weight:700;border-radius:8px;text-decoration:none;font-size:13px;">Verify on CMS.gov &#8599;</a>
</td></tr></table>
<!-- Service fee -->
<!-- Pricing reassurance (no number in email; shown on the order page) -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f8fafc;border:1px solid #e5e7eb;border-radius:10px;padding:14px 18px;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0">
<tr>
<td style="font-size:13px;color:#6b7280;font-family:Inter,system-ui,sans-serif;">Our service fee to file it for you</td>
<td style="font-size:22px;font-weight:800;text-align:right;color:#047857;font-family:Inter,system-ui,sans-serif;white-space:nowrap;">$599</td>
</tr>
</table>
<p style="margin:0;font-size:13px;color:#475569;line-height:1.6;font-family:Inter,system-ui,sans-serif;">Simple, <strong>flat fee &mdash; shown up front</strong> before you pay anything. No logins, no hourly billing, no surprises.</p>
</td></tr></table>
<!-- Convenience: no password / no login / no 2FA: we do the work, you just e-sign -->
@ -71,7 +66,7 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">We file your PECOS revalidation for you, well before the deadline.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">Most filings submitted within 1-2 business days.</p>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Start my revalidation →</a>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-reval-due-soon@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Start my revalidation →</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">

11
data/hc_campaigns/hc_revalidation_overdue.html
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@ -50,14 +50,9 @@
<a href="https://data.cms.gov/tools/medicare-revalidation-list" style="display:inline-block;padding:10px 22px;background:#fff;border:1px solid #1d4ed8;color:#1d4ed8;font-weight:700;border-radius:8px;text-decoration:none;font-size:13px;">Verify on CMS.gov &#8599;</a>
</td></tr></table>
<!-- Service fee -->
<!-- Pricing reassurance (no number in email; shown on the order page) -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f8fafc;border:1px solid #e5e7eb;border-radius:10px;padding:14px 18px;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0">
<tr>
<td style="font-size:13px;color:#6b7280;font-family:Inter,system-ui,sans-serif;">Our service fee to file it for you</td>
<td style="font-size:22px;font-weight:800;text-align:right;color:#047857;font-family:Inter,system-ui,sans-serif;white-space:nowrap;">$599</td>
</tr>
</table>
<p style="margin:0;font-size:13px;color:#475569;line-height:1.6;font-family:Inter,system-ui,sans-serif;">Simple, <strong>flat fee &mdash; shown up front</strong> before you pay anything. No logins, no hourly billing, no surprises.</p>
</td></tr></table>
<!-- Convenience: no password / no login / no 2FA: we do the work, you just e-sign -->
@ -71,7 +66,7 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">We file your PECOS revalidation for you, before the clock runs out.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">Most filings submitted within 1-2 business days.</p>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Start my revalidation →</a>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-reval-overdue@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Start my revalidation →</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">

2
data/hc_campaigns/hc_revalidation_overdue_personal.html
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@ -58,7 +58,7 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">Let us get your past-due revalidation filed right away.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">We submit most filings within 1-2 business days, then track it through CMS processing to confirmation.</p>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Handle my revalidation &rarr;</a>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-reval-overdue-personal@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Handle my revalidation &rarr;</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">

2
data/hc_campaigns/hc_revalidation_personal.html
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@ -57,7 +57,7 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">Let us take revalidation off your plate &mdash; the sooner we start, the better.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">We submit most filings within 1-2 business days, then track it through CMS processing to confirmation.</p>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Handle my revalidation &rarr;</a>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-reval-personal@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Handle my revalidation &rarr;</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">

2
data/hc_campaigns/hc_revalidation_turnover.html
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@ -57,7 +57,7 @@
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:22px 0;"><tr><td style="background:#ecfdf5;border:2px solid #10b981;border-radius:10px;padding:18px;text-align:center;">
<p style="font-size:14px;color:#065f46;margin:0 0 6px;font-weight:600;">Let us take revalidation off your plate &mdash; the sooner we start, the better.</p>
<p style="font-size:12px;color:#047857;margin:0 0 14px;">We submit most filings within 1-2 business days, then track it through CMS processing to confirmation.</p>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Handle my revalidation &rarr;</a>
<a href="https://performancewest.net/order/npi-revalidation?npi={{ .Subscriber.Attribs.npi }}&utm_source=listmonk&utm_medium=email&utm_campaign=hc-reval-turnover@TrackLink" style="display:inline-block;padding:14px 40px;background:#10b981;color:#fff;font-weight:700;border-radius:8px;text-decoration:none;font-size:15px;">Handle my revalidation &rarr;</a>
</td></tr></table>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" style="margin:18px 0;"><tr><td style="background:#f0f4f8;border-radius:8px;padding:16px;font-size:13px;color:#374151;line-height:1.6;">